# For Growth PMs & PLG Practitioners

**Build AI agents that drive 15%+ conversion lift through automated activation, engagement, and monetization flows.**

---

## Your Pain Points

- ❌ Manual analysis of user activation patterns takes days
- ❌ A/B tests run slowly, insights come too late
- ❌ Onboarding flows are static, not personalized
- ❌ Viral loops depend on manual intervention
- ❌ Conversion optimization is reactive, not proactive

## What You Can Build

### 🎯 Quick Win: Activation Analytics Agent (15 minutes)

**ROI:** 15% conversion lift through data-driven optimization

**Skills:** 2 skills

```
activation_analysis → funnel_optimizer
```

**What it does:**

- Automatically analyzes user activation patterns
- Identifies friction points in onboarding
- Recommends specific optimizations
- Tracks conversion metrics in real-time

**Impact:** Convert insights to action in minutes, not days

[See implementation guide →](../QUICK_WINS.md#15-minute-win-activation-analytics)

---

### 🚀 High-Impact: PLG Growth Engine (1 hour)

**ROI:** 25%+ increase in qualified signups

**Skills:** 5 skills

```
activation_analysis → engagement_scoring → monetization_trigger →
viral_loop_optimizer → retention_predictor
```

**What it does:**

- Complete PLG funnel automation from signup to monetization
- Personalized onboarding based on user behavior
- Automated viral loop triggers at optimal moments
- Predictive retention scoring with intervention playbooks

**Impact:**

- Faster time-to-aha moment
- Higher product-qualified lead (PQL) conversion
- Automated growth loops

[See step-by-step recipe →](../SKILL_CHAINS.md#recipe-3-plg-growth-engine)

---

### 💼 Enterprise: Full Growth Stack (Half day)

**ROI:** 3x experimentation velocity, 30%+ conversion improvement

**Skills:** 8 skills

```
user_onboarding → activation_analysis → engagement_scoring →
feature_adoption_tracker → viral_coefficient_calculator →
monetization_trigger → retention_predictor → growth_experiment_framework
```

**What it does:**

- End-to-end growth automation across AARRR metrics
- Real-time experiment tracking and analysis
- Automated feature rollout based on adoption data
- Viral mechanics optimization
- Predictive churn prevention

**Impact:**

- Run 3x more experiments in same time
- Data-driven decisions on every feature
- Automated growth playbooks

---

## Top 10 Skills for Growth PMs

### Activation & Onboarding

1. **activation_analysis** — Identify friction, optimize aha moments
2. **user_onboarding** — Personalized onboarding flows
3. **feature_adoption_tracker** — Track feature discovery and usage

### Engagement & Retention

4. **engagement_scoring** — Real-time user engagement metrics
5. **retention_predictor** — Predict churn 30-60 days early
6. **habit_formation_engine** — Build product habits systematically

### Monetization

7. **monetization_trigger** — Optimal upsell timing
8. **pricing_experiment_framework** — A/B test pricing strategies
9. **value_metric_calculator** — Align pricing to user value

### Viral Growth

10. **viral_loop_optimizer** — Maximize viral coefficient

[Browse all 75+ PLG skills →](../directory.md)

---

## Real Results

### Case Study: B2B SaaS Product

**Company:** Freemium SaaS tool, 10K monthly signups
**Challenge:** Only 8% of free users activate, 2% convert to paid

**Solution:** Deployed activation → engagement → monetization chain

**Results:**

- ⚡ Activation rate: 8% → 18% (125% increase)
- 📈 Time to activation: 7 days → 2 days
- 💰 Free-to-paid conversion: 2% → 4.5% (125% increase)
- 🎯 MRR growth: 150% in 3 months
- 📊 Experiment velocity: 2x faster iteration

**Payback period:** Week 2

---

## Common Skill Chains for Growth

### New User Activation

```
user_onboarding → activation_analysis → habit_formation_engine
```

**Use when:** Need to optimize aha moment and drive initial value

### Feature Launch & Adoption

```
feature_adoption_tracker → engagement_scoring → usage_analytics
```

**Use when:** Rolling out new features, need adoption data

### Conversion Optimization

```
engagement_scoring → monetization_trigger → pricing_experiment_framework
```

**Use when:** Optimizing free-to-paid conversion

### Viral Growth Loop

```
viral_loop_optimizer → referral_engine → viral_coefficient_calculator
```

**Use when:** Building viral mechanics into product

### Retention & Re-engagement

```
retention_predictor → engagement_scoring → win_back_campaign
```

**Use when:** Fighting churn, re-engaging dormant users

---

## Getting Started

### Step 1: Install PLG Skills

```bash
npm install @skene/skills-directory
npx skills-directory install --target all
```

### Step 2: Choose Your Quick Win

Pick the quick win that matches your time investment:

- **15 minutes:** [Activation Analytics](../QUICK_WINS.md#15-minute-win-activation-analytics)
- **1 hour:** PLG Growth Engine
- **Half day:** Full Growth Stack

### Step 3: Deploy & Measure

- Connect to your product analytics
- Run on sample user cohort
- Measure activation, engagement, conversion
- Iterate based on data

---

## ROI Calculator

**Your Product:**

- Monthly signups: **\_**
- Current activation rate: **\_**%
- Current free-to-paid: **\_**%
- ARPU: $**\_**

**With PLG Growth Engine:**

- Activation improvement: +15% (conservative)
- Conversion improvement: +25% (conservative)
- New MRR/month: **\_** signups × **\_** activation × **\_** conversion × $_____ = **$**\_** additional MRR\*\*
- Annual impact: **$**\_** ARR**

**Typical Results:**

- Early-stage (1K signups/mo): +$5K-$15K MRR/month
- Growth-stage (10K signups/mo): +$50K-$150K MRR/month
- Scale (100K+ signups/mo): +$500K+ MRR/month

---

## PLG Skill Frameworks Included

We've curated 51 PLG skills from leading frameworks:

✅ **Reforge Frameworks** — Activation, retention, monetization
✅ **Product-Led Growth Collective** — Viral loops, onboarding
✅ **OpenView Partners** — PLG benchmarks, best practices
✅ **Elena Verna's Playbooks** — Growth models, experimentation
✅ **Lenny's Newsletter** — User psychology, habit formation

Each skill is battle-tested and based on real growth playbooks.

---

## Next Steps

1. **Quick Win:** Start with activation analytics (15 min)
2. **Explore:** Browse [all PLG skill chains](../SKILL_CHAINS.md)
3. **Community:** Share your growth wins
4. **Scale:** Add more skills as you optimize

---

## Additional Resources

- [Complete Skills Directory](../directory.md) — Browse all 75+ PLG skills
- [Skill Chain Cookbook](../SKILL_CHAINS.md) — 36+ ready-to-use recipes
- [Playbooks](../PLAYBOOKS.md) — Niche playbooks and exact data to wire
- [Value & ROI Guide](../VALUE.md) — Detailed ROI calculations
- [Security Best Practices](../../SECURITY_POLICY.md) — Production deployment guide

---

**Ready to 3x your growth velocity?** Install now and deploy your first agent in 15 minutes.

```bash
npm install @skene/skills-directory
```
