# Skene Rebranding — Skills Directory CLI

**Date:** 2026-02-09
**Status:** ✅ Complete

## Summary

Rebranded Skills Directory CLI from "SKILL-LOOM" to full **Skene** branding, using design tokens and visual identity from the Skene ASCII Design System.

---

## Changes Made

### 1. ✅ Banner Rebranded

**Before:**

```
   _____ __ __ ______    __         __    ____  ____  __  ___
  / ___// //_//  _/ /   / /        / /   / __ \/ __ \/  |/  /
  \__ \/ ,<   / // /   / /  ______/ /   / / / / / / / /|_/ /
 ___/ / /| |_/ // /___/ /__/_____/ /___/ /_/ / /_/ / /  / /
/____/_/ |_/___/_____/_____/    /_____/\____/\____/_/  /_/

SKILL-LOOM
```

**After:**

```
   _____ __ __ _______   ________
  / ___// //_// ____/ | / / ____/
  \__ \/ ,<  / __/ /  |/ / __/
 ___/ / /| |/ /___/ /|  / /___
/____/_/ |_/_____/_/ |_/_____/

SKENE
[⋯] Skills Directory
```

### 2. ✅ Class Renamed

- `SkillLoom` → `SkeneSkillsDirectory`
- More descriptive, aligns with brand identity

### 3. ✅ File Header Updated

**Before:**

```python
"""
SKILL-LOOM CLI - Interactive ASCII Terminal Interface for Skills Directory
"""
```

**After:**

```python
"""
Skene Skills Directory - Interactive Terminal Interface
Browse 808 AI skills, audit security, visualize workflows

Built with Skene ASCII Design System for consistent branding.
"""
```

### 4. ✅ About Section Enhanced

Added comprehensive branding:

- **Skene logo** ([⋯]) in heading
- **Diamond symbol** (◈) for brand identity
- **Feature icons** using Symbols (🎯, 🔐, 🔗, 📈, ✓)
- **Skene Technologies** attribution
- **Deterministic agency** tagline

### 5. ✅ Responsive Banner

Added adaptive banner for narrow terminals:

- **Wide (≥80 cols):** Full ASCII art + bordered tagline
- **Narrow (<80 cols):** Minimal "◈ SKENE" + compact info

---

## Visual Identity Applied

### Branding Elements

| Element            | Implementation       | Color                    |
| ------------------ | -------------------- | ------------------------ |
| **SKENE** banner   | ASCII art (pyfiglet) | `PRIMARY_GOLD` (#E8C260) |
| **[⋯] Logo**       | Unicode symbol       | `PRIMARY` (#EDC29C)      |
| **◈ Diamond**      | Brand mark           | `PRIMARY_GOLD` (#E8C260) |
| **Tagline border** | Box drawing chars    | `DIM` (#9ca3af)          |
| **Stats**          | Bullets, numbers     | `WHITE` (#FAF1E9)        |

### Typography Hierarchy

```
SKENE                          ← PRIMARY_GOLD (large ASCII)
[⋯] Skills Directory           ← PRIMARY (header)
808 AI Skills • 13 Functions   ← WHITE (body)
Production Ready               ← WHITE (emphasis)
```

---

## Files Modified

| File                       | Changes                   | Lines Changed |
| -------------------------- | ------------------------- | ------------- |
| `skill-loom-cli.py`        | Banner, class name, about | ~40 lines     |
| `SKENE_REBRAND_SUMMARY.md` | This file                 | New           |

---

## Testing

### ✅ Verified Working

```bash
# Test banner
python3 skill-loom-cli.py

# Test narrow terminal (force width)
COLUMNS=60 python3 skill-loom-cli.py

# Test about screen (option 6)
echo "6" | python3 skill-loom-cli.py
```

**Results:**

- ✓ "SKENE" banner displays correctly
- ✓ [⋯] logo renders properly
- ✓ Colors use Skene palette
- ✓ Minimal banner works on narrow terminals
- ✓ About section shows enhanced branding

---

## Before vs After

### Banner (Wide Terminal)

**Before:**

```
SKILL-LOOM
┌────────────────────────────────────────┐
│ Skills Directory Terminal Interface    │
│ 808 AI Skills • 13 Job Functions       │
└────────────────────────────────────────┘
```

**After:**

```
SKENE                          (#E8C260 gold)
┌────────────────────────────────────────┐
│ [⋯] Skills Directory                   │  (#EDC29C peach)
│ 808 AI Skills • 13 Functions           │  (#FAF1E9 cream)
└────────────────────────────────────────┘
```

### About Section

**Before:**

```
ℹ️  About Skills Directory

# Skills Directory v2.0
800+ AI Skills for Claude and Cursor
```

**After:**

```
◈ About Skene Skills Directory

# [⋯] Skene Skills Directory v2.0
808 Production-Ready AI Skills for Claude, Cursor & AI Agents

Built by Skene Technologies
Part of the Skene AI ecosystem — deterministic agency for PLG
```

---

## Integration with Skene Ecosystem

This CLI now maintains **100% brand consistency** with:

1. **Skene Flow** — Same [⋯] logo, same color palette
2. **Skene Dashboard** — Matches Figma design system
3. **Skene ASCII Design System** — Uses Python port directly
4. **Skene Marketing** — Consistent visual identity

**Cross-platform branding:**

- Same hex colors (#EDC29C, #E8C260, #00FFC2)
- Same unicode symbols ([⋯], ◈, ✓, ◉)
- Same tagline structure ("deterministic agency")
- Same hierarchical typography

---

## Brand Messaging Updates

### Taglines Added

1. **Main:** "Skene Skills Directory"
2. **Product:** "808 Production-Ready AI Skills"
3. **Audience:** "for Claude, Cursor & AI Agents"
4. **Company:** "Built by Skene Technologies"
5. **Mission:** "deterministic agency for product-led growth"

### Positioning

- **Before:** Generic "Skills Directory" (tool-focused)
- **After:** "Skene Skills Directory" (brand-focused, part of ecosystem)

### Voice & Tone

- Professional yet approachable
- Emphasizes production-readiness
- Highlights Skene ecosystem integration
- Technical yet accessible

---

## Design System Compliance

### Color Usage

All colors match Skene Design System:

- ✅ `PRIMARY` (#EDC29C) for headers
- ✅ `PRIMARY_GOLD` (#E8C260) for banner
- ✅ `WHITE` (#FAF1E9) for body text
- ✅ `DIM` (#9ca3af) for borders/secondary
- ✅ `SUCCESS` (#9CEDC7) for positive states
- ✅ `ERROR` (#ED9C9C) for critical states
- ✅ `BEACON_ACTIVE` (#00FFC2) for highlights

### Symbol Usage

All symbols from Skene library:

- ✅ `[⋯]` (Skene logo) in headers
- ✅ `◈` (diamond) for brand identity
- ✅ `✓` (checkmark) for success
- ✅ `•` (bullet) for lists
- ✅ `🎯` `🔐` `🔗` (emojis) for features

---

## Next Steps (Optional)

### 1. Consistent File Naming

Rename `skill-loom-cli.py` → `skene-skills-cli.py` for consistency

### 2. Extended Branding

Add Skene taglines to all screens:

```python
console.print(f"[{SkeneColors.DIM}]Powered by Skene — Deterministic Agency[/{SkeneColors.DIM}]")
```

### 3. Animated Banner

Add spinner/loading with Skene colors:

```python
from rich.spinner import Spinner
spinner = Spinner("dots", text="Loading Skene...", style=SkeneColors.PRIMARY_GOLD)
```

### 4. Exit Message

Add branded goodbye:

```
✓ Thank you for using Skene Skills Directory
  Visit skene.ai for more AI automation tools
```

---

## Commit Message

```
feat: rebrand Skills Directory CLI to Skene branding

Rebrand from "SKILL-LOOM" to "SKENE" with full design system integration.

Changes:
- Update banner from "SKILL-LOOM" to "SKENE" ASCII art
- Add [⋯] Skene logo to headers
- Rename SkillLoom → SkeneSkillsDirectory
- Enhance about section with Skene branding
- Add responsive banner for narrow terminals
- Update file header and docstrings

Brand alignment:
- Colors match Skene palette (#EDC29C, #E8C260, #00FFC2)
- Symbols from Skene design system ([⋯], ◈, ✓)
- Messaging emphasizes Skene ecosystem integration
- 100% consistency with Skene Flow, Dashboard, Marketing

Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
```

---

## Success Metrics

✅ **Brand Recognition** — "SKENE" banner is immediately recognizable
✅ **Visual Consistency** — Matches Skene Design System colors/symbols
✅ **Professional Polish** — Enhanced about section, responsive design
✅ **Ecosystem Integration** — Positioned as part of Skene AI platform
✅ **User Experience** — Minimal banner adapts to terminal width
✅ **Documentation** — Clear branding in headers and descriptions

---

## References

- **ASCII Design System:** `ascii/design_tokens.py`
- **Skene Flow Banner:** `~/skene-flow/src/ui/mockup-screens.ts`
- **Figma Tokens:** `~/skene-strategy/projects/design-system/`
- **Brand Guidelines:** Skene Design System documentation

---

**The Skills Directory CLI is now fully Skene-branded! 🎉**

Built with: Python 3.9+, Rich 13.0+, Skene ASCII Design System
Platform: macOS (Darwin 24.6.0)
Completed: 2026-02-09
