# Marketing Skills

**Total Skills:** 74

## Risk Distribution

| Risk Level  | Count |
| ----------- | ----- |
| 🔴 Review   | 51    |
| 🟡 Elevated | 16    |
| 🔵 Standard | 5     |
| 🟢 Low      | 2     |

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## Skills

| #   | Skill ID                                | Risk        | Job to be Done                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| --- | --------------------------------------- | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 1   | `elg_joint_marketing`                   | 🔴 Review   | Coordinates joint marketing initiatives with partners including co-branded campaigns, webinars, content, and events.                                                                                                                                                                                                                                                                                                                                                                                                            |
| 2   | `elg_marketplace_listing_optimizer`     | 🔴 Review   | Optimizes product listings on partner marketplaces and app stores for visibility, conversion, and discoverability.                                                                                                                                                                                                                                                                                                                                                                                                              |
| 3   | `finops_cac_calculator`                 | 🔵 Standard | Calculates Customer Acquisition Cost by channel, segment, and cohort for unit economics analysis                                                                                                                                                                                                                                                                                                                                                                                                                                |
| 4   | `development/web-assets`                | 🔴 Review   | Generate web assets including favicons, app icons (PWA), and social media meta images (Open Graph) for Facebook, Twitter, WhatsApp, and LinkedIn. Use when users need icons, favicons, social sharing images, or Open Graph images from logos or text slogans. Handles image resizing, text-to-image generation, and provides proper HTML meta tags.                                                                                                                                                                            |
| 5   | `plg_social_proof_injector`             | 🔴 Review   | Strategically surfaces social proof elements like user counts, testimonials, and activity notifications to build trust and drive action.                                                                                                                                                                                                                                                                                                                                                                                        |
| 6   | `plg_milestone_celebration`             | 🔴 Review   | Detects user achievements and milestones, delivering personalized celebrations that reinforce positive behaviors and drive continued engagement.                                                                                                                                                                                                                                                                                                                                                                                |
| 7   | `marketing_lead_pipeline_organizer`     | 🟡 Elevated | Organizes leads and pipeline according to campaign objectives. Analyzes lead progress against objectives (resonates, tries, shares), prioritizes leads, creates pipeline views, and suggests next actions based on objective alignment.                                                                                                                                                                                                                                                                                         |
| 8   | `marketing_competitor_alternatives`     | 🔴 Review   | "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables." |
| 9   | `marketing_meeting_insights_analyzer`   | 🔴 Review   | Analyzes meeting transcripts and recordings to uncover behavioral patterns, communication insights, and actionable feedback. Identifies when you avoid conflict, use filler words, dominate conversations, or miss opportunities to listen. Perfect for professionals seeking to improve their communication and leadership skills.                                                                                                                                                                                             |
| 10  | `marketing_social_listening_analyzer`   | 🟡 Elevated | Analyzes social listening signals to extract insights, match posts to hypotheses, identify trends, and surface opportunities. Goes beyond counting to synthesize what signals mean for campaign strategy. Use when reviewing social listening data.                                                                                                                                                                                                                                                                             |
| 11  | `marketing_competitive_ads_extractor`   | 🟡 Elevated | Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.                                                                                                                                                                                                                                                                                                               |
| 12  | `marketing_lead_research_assistant`     | 🟡 Elevated | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.                                                                                                                                                                                                                                                                                        |
| 13  | `marketing_connect_apps`                | 🔴 Review   | Connect Claude to external apps like Gmail, Slack, GitHub. Use this skill when the user wants to send emails, create issues, post messages, or take actions in external services.                                                                                                                                                                                                                                                                                                                                               |
| 14  | `marketing_template_skill`              | 🔵 Standard | Replace with description of the skill and when Claude should use it.                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| 15  | `marketing_tailored_resume_generator`   | 🔴 Review   | Analyzes job descriptions and generates tailored resumes that highlight relevant experience, skills, and achievements to maximize interview chances                                                                                                                                                                                                                                                                                                                                                                             |
| 16  | `marketing_domain_name_brainstormer`    | 🟡 Elevated | Generates creative domain name ideas for your project and checks availability across multiple TLDs (.com, .io, .dev, .ai, etc.). Saves hours of brainstorming and manual checking.                                                                                                                                                                                                                                                                                                                                              |
| 17  | `marketing_self_improvement_analyzer`   | 🔴 Review   | Analyzes marketing campaign performance metrics (open rates, reply rates, autonomy scores, site visits), identifies issues, and generates actionable improvement recommendations. Use when reviewing campaign performance, diagnosing underperformance, or planning optimization cycles.                                                                                                                                                                                                                                        |
| 18  | `marketing_connect`                     | 🔴 Review   | Connect Claude to any app. Send emails, create issues, post messages, update databases - take real actions across Gmail, Slack, GitHub, Notion, and 1000+ services.                                                                                                                                                                                                                                                                                                                                                             |
| 19  | `marketing_interface_design`            | 🔴 Review   | This skill is for interface design — dashboards, admin panels, apps, tools, and interactive products. NOT for marketing design (landing pages, marketing sites, campaigns).                                                                                                                                                                                                                                                                                                                                                     |
| 20  | `marketing_humanization_engine`         | 🔴 Review   | Applies humanization rules to outbound messages to make them feel natural and authentic. Removes patterns that trigger spam filters or feel robotic. Use when polishing outreach messages before sending.                                                                                                                                                                                                                                                                                                                       |
| 21  | `marketing_social_content`              | 🔴 Review   | "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies."                                                                                                                  |
| 22  | `marketing_copywriting`                 | 🔴 Review   | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.                                                                                                                                    |
| 23  | `marketing_content_research_writer`     | 🔴 Review   | Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on each section. Transforms your writing process from solo effort to collaborative partnership.                                                                                                                                                                                                                                                                      |
| 24  | `marketing_copy_editing`                | 🔴 Review   | "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes."                                                                                                                                                                                           |
| 25  | `marketing_social_content_generator`    | 🔴 Review   | Generates platform-optimized social media posts (Twitter/X, LinkedIn) from campaign objectives and context. Creates ready-to-post content batches with hooks, value propositions, and CTAs aligned with developer-first positioning. Use when creating daily social content.                                                                                                                                                                                                                                                    |
| 26  | `marketing_email_sequence`              | 🔴 Review   | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.                                                                                                                                                     |
| 27  | `marketing_changelog_generator`         | 🟡 Elevated | Automatically creates user-facing changelogs from git commits by analyzing commit history, categorizing changes, and transforming technical commits into clear, customer-friendly release notes. Turns hours of manual changelog writing into minutes of automated generation.                                                                                                                                                                                                                                                  |
| 28  | `marketing_daily_report_summarizer`     | 🔴 Review   | Compiles signals, analytics, leads, experiments, and outreach data into executive summaries and daily reports. Generates both structured data and human-readable narratives. Use at the end of each day or when asked to summarize campaign performance.                                                                                                                                                                                                                                                                        |
| 29  | `marketing_invoice_organizer`           | 🔴 Review   | Automatically organizes invoices and receipts for tax preparation by reading messy files, extracting key information, renaming them consistently, and sorting them into logical folders. Turns hours of manual bookkeeping into minutes of automated organization.                                                                                                                                                                                                                                                              |
| 30  | `marketing_file_organizer`              | 🔴 Review   | Intelligently organizes your files and folders across your computer by understanding context, finding duplicates, suggesting better structures, and automating cleanup tasks. Reduces cognitive load and keeps your digital workspace tidy without manual effort.                                                                                                                                                                                                                                                               |
| 31  | `marketing_raffle_winner_picker`        | 🔵 Standard | Picks random winners from lists, spreadsheets, or Google Sheets for giveaways, raffles, and contests. Ensures fair, unbiased selection with transparency.                                                                                                                                                                                                                                                                                                                                                                       |
| 32  | `marketing_daily_journal_writer`        | 🔴 Review   | Generates structured daily activity journals tracking accomplishments, plans, metrics, and insights. Creates narrative-style entries that document campaign progress, skill executions, outreach status, and priorities. Use at the end of each day or when reviewing campaign progress.                                                                                                                                                                                                                                        |
| 33  | `marketing_signup_flow_cro`             | 🔴 Review   | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.                                                                                                                            |
| 34  | `marketing_paywall_upgrade_cro`         | 🔴 Review   | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.           |
| 35  | `marketing_page_cro`                    | 🔴 Review   | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.            |
| 36  | `marketing_form_cro`                    | 🔴 Review   | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.                                                                        |
| 37  | `marketing_ab_test_setup`               | 🟡 Elevated | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.                                                                                                                                                                                                                                             |
| 38  | `marketing_popup_cro`                   | 🔴 Review   | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.                                                                                                                                       |
| 39  | `marketing_onboarding_cro`              | 🔴 Review   | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.                                                                                                   |
| 40  | `marketing_programmatic_seo`            | 🔴 Review   | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.                                                                                                                                                          |
| 41  | `marketing_schema_markup`               | 🔴 Review   | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.                                                                                                                                                                                                     |
| 42  | `marketing_seo_audit`                   | 🔴 Review   | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.                                                                                                                                                                  |
| 43  | `marketing_outreach_personalizer`       | 🔴 Review   | Creates hyper-personalized outreach messages (DMs, emails) with stack-aware P.S. lines, category-specific angles, and enrichment-based personalization. Applies copywriting principles to generate messages that resonate. Use when preparing personalized outreach to specific leads.                                                                                                                                                                                                                                          |
| 44  | `marketing_twitter_algorithm_optimizer` | 🔴 Review   | Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.                                                                                                                                                                                                                                                                                                           |
| 45  | `marketing_paid_ads`                    | 🟡 Elevated | "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization."                                                                                                                                   |
| 46  | `marketing_analytics_tracking`          | 🔴 Review   | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.                                                                                                                                                                                |
| 47  | `marketing_marketing_psychology`        | 🔴 Review   | "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application."                                                                                                                                                        |
| 48  | `marketing_campaign_plan_architect`     | 🔴 Review   | Creates detailed campaign execution plans that integrate theory frameworks, channel strategies, timeline milestones, and resource allocation. Bridges strategy to daily execution. Use when planning how to execute on defined objectives.                                                                                                                                                                                                                                                                                      |
| 49  | `marketing_objective_context_builder`   | 🟡 Elevated | Aggregates all campaign data (signals, leads, experiments, product context, PLG reports) into a unified snapshot. Creates a comprehensive context document that synthesizes patterns and priorities. Use when preparing for campaign planning, daily briefings, or strategic decisions.                                                                                                                                                                                                                                         |
| 50  | `marketing_marketing_ideas`             | 🔴 Review   | "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category."                                                                                                                                                                        |
| 51  | `marketing_referral_program`            | 🔴 Review   | "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization."                                                                                                                                                                           |
| 52  | `marketing_launch_strategy`             | 🔴 Review   | "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum."                                                                                                                                                                       |
| 53  | `marketing_free_tool_strategy`          | 🔴 Review   | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.                                                                                       |
| 54  | `marketing_pricing_strategy`            | 🔴 Review   | "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy."                                                                                                                                                             |
| 55  | `marketing_objective_strategist`        | 🟡 Elevated | Defines and refines campaign objectives with strategic framing, success metrics, guardrails, and theory frameworks. Auto-generates objectives from context or helps craft new ones. Use when starting a new campaign, pivoting strategy, or refining goals.                                                                                                                                                                                                                                                                     |
| 56  | `marketing_video_downloader`            | 🟢 Low      | Download YouTube videos with customizable quality and format options. Use this skill when the user asks to download, save, or grab YouTube videos. Supports various quality settings (best, 1080p, 720p, 480p, 360p), multiple formats (mp4, webm, mkv), and audio-only downloads as MP3.                                                                                                                                                                                                                                       |
| 57  | `marketing_slack_gif_creator`           | 🔴 Review   | Toolkit for creating animated GIFs optimized for Slack, with validators for size constraints and composable animation primitives. This skill applies when users request animated GIFs or emoji animations for Slack from descriptions like "make me a GIF for Slack of X doing Y".                                                                                                                                                                                                                                              |
| 58  | `marketing_image_enhancer`              | 🟢 Low      | Improves the quality of images, especially screenshots, by enhancing resolution, sharpness, and clarity. Perfect for preparing images for presentations, documentation, or social media posts.                                                                                                                                                                                                                                                                                                                                  |
| 59  | `anthropic_official/internal-comms`     | 🟡 Elevated | A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).                                                                                                                                                                                       |
| 60  | `community_ama_orchestrator`            | 🔴 Review   | Plans and manages Ask-Me-Anything sessions with product teams, executives, and community leaders.                                                                                                                                                                                                                                                                                                                                                                                                                               |
| 61  | `community_ugc_curator`                 | 🟡 Elevated | Discovers, curates, and amplifies user-generated content including social posts, reviews, and testimonials.                                                                                                                                                                                                                                                                                                                                                                                                                     |
| 62  | `community_case_study_finder`           | 🟡 Elevated | Identifies and qualifies community members as potential case study candidates based on success signals and story potential.                                                                                                                                                                                                                                                                                                                                                                                                     |
| 63  | `ai_personalization_engine`             | 🔵 Standard | Delivers personalized content, recommendations, and experiences across touchpoints.                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| 64  | `ai_autonomous_outreach`                | 🔵 Standard | AI-powered autonomous outbound outreach with personalization and sequence management.                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| 65  | `ai_predictive_lead_scoring`            | 🟡 Elevated | Uses machine learning to predict lead quality and conversion likelihood.                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| 66  | `ai_content_generator`                  | 🟡 Elevated | Generates personalized, context-aware content for emails, in-app messages, and marketing materials.                                                                                                                                                                                                                                                                                                                                                                                                                             |
| 67  | `plgf_engagement_loops`                 | 🔴 Review   | Design manufactured vs environment loops using Trigger-Action-Reward-Investment (Nir Eyal Hook Model) with notification strategy                                                                                                                                                                                                                                                                                                                                                                                                |
| 68  | `plgf_referral_program`                 | 🔴 Review   | Complete framework for designing, launching, and optimizing referral programs including reward calculation, affiliate programs, fraud prevention, and launch playbooks.                                                                                                                                                                                                                                                                                                                                                         |
| 69  | `boyce_acquisition_loop_designer`       | 🔴 Review   | Designs product-driven growth loops for user acquisition, engagement, and expansion. Based on Dave Boyce's FREEMIUM framework (Chapters 7 & 12): Small improvements in loops compound to create exponential growth.                                                                                                                                                                                                                                                                                                             |
| 70  | `plgf_pricing_strategy`                 | 🟡 Elevated | 5 Ps framework (Phil Carter), value metrics, Good-Better-Best tiers, freemium design, and price research methods                                                                                                                                                                                                                                                                                                                                                                                                                |
| 71  | `plgf_viral_loops`                      | 🔴 Review   | Comprehensive framework for designing and optimizing viral loops including loop types, K-factor mathematics, network effects, invite mechanics, and viral content design.                                                                                                                                                                                                                                                                                                                                                       |
| 72  | `plgf_ideas`                            | 🔴 Review   | Curated library of 108 PLG tactics organized by category, filterable by difficulty, impact, and PLG lever. A reference guide for growth ideation.                                                                                                                                                                                                                                                                                                                                                                               |
| 73  | `plgf_free_tool_strategy`               | 🔴 Review   | Engineering-as-marketing framework for building free tools including tool evaluation scorecard, ROI projection, SEO strategy, and conversion optimization.                                                                                                                                                                                                                                                                                                                                                                      |
| 74  | `plgf_growth_loops`                     | 🔴 Review   | Design and model growth loops including viral, content, paid, and sales loops with S-curve sequencing and compounding math                                                                                                                                                                                                                                                                                                                                                                                                      |

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