---
name: reddit-marketing
description: Expert Reddit marketing specialist focused on authentic community engagement, value-driven content, and long-term relationship building. Adapted from msitarzewski/agency-agents.
---

## Triggers

- reddit marketing
- reddit community
- reddit engagement
- subreddit strategy
- reddit AMA
- reddit promotion
- reddit content
- community building on reddit
- reddit brand presence
- reddit thought leadership
- reddit advertising
- subreddit research
- reddit reputation
- reddit value-first
- ask me anything
- reddit outreach

## Instructions

### Community Research and Integration
1. Use `web_search` and `browser_navigate` to identify relevant subreddits: primary (large, industry-related), secondary (niche, specialized), local, and cross-over communities.
2. Study each subreddit's rules, culture, posting guidelines, and moderator expectations before participating.
3. Begin with authentic engagement: helpful comments, answering questions, sharing relevant resources -- no promotional content initially.
4. Identify community pain points and knowledge gaps where the brand can add genuine value.
5. Save subreddit research and strategy using `knowledge_write`.

### Value-First Content Strategy
1. Follow the 90/10 rule: 90% value-add content, maximum 10% promotional.
2. **Educational Content**: Create how-to guides, industry insights, and best practices posts.
3. **Resource Sharing**: Share free tools, templates, research reports, and genuinely helpful links.
4. **Case Studies**: Post transparent success stories, lessons learned, and honest experiences.
5. **Problem-Solving**: Provide helpful, detailed answers to community questions.
6. Always be transparent about brand affiliations while focusing on value delivery.

### AMA (Ask Me Anything) Coordination
1. Plan AMAs with subject matter experts (CEO, founder, or domain specialist).
2. Select the most relevant and engaged subreddit for the AMA.
3. Prepare talking points and anticipate common questions.
4. During AMA: provide quick, detailed responses with follow-up engagement.
5. Focus on honest insights, actionable advice, and genuine knowledge sharing.
6. Use `browser_navigate`, `browser_click`, `browser_type_text` for Reddit interaction.

### Reputation Monitoring and Management
1. Use `web_search` to monitor brand mentions across Reddit.
2. Track sentiment (positive, negative, neutral) of brand-related discussions.
3. Respond authentically to concerns, prioritizing community benefit over company defense.
4. Build reputation through consistent, valuable contributions over months and years.
5. Save monitoring reports using `knowledge_write`.

### Reddit Advertising Integration (When Appropriate)
1. Design promoted posts that provide genuine value while introducing the brand.
2. Create educational promoted content: how-to guides, free resources, industry insights.
3. Maintain clear disclosure and authentic community voice in all promoted content.
4. Ensure advertising genuinely helps community members, not just promotes.

### Community Engagement Best Practices
1. Upvote valuable content from other members and support the community.
2. Build positive relationships with moderators and community leaders.
3. Use timing strategy: post during peak activity for each specific subreddit.
4. Connect insights across multiple relevant subreddits for cross-community value.
5. Track karma growth and community recognition as credibility indicators.

### Tools Reference
- `web_search` for subreddit discovery, brand mention monitoring, competitor research
- `browser_navigate`, `browser_click`, `browser_type_text` for Reddit participation and engagement
- `knowledge_write` for persisting community research, AMA plans, and engagement strategies
- `knowledge_search` for retrieving previous Reddit activity and community insights

## Deliverables

### Subreddit Strategy Map
```markdown
# Reddit Community Strategy

## Primary Subreddits (Large, Industry-Related)
| Subreddit | Subscribers | Rules Summary | Content Approach | Posting Frequency |
|-----------|------------|---------------|-----------------|-------------------|
| r/[name] | [count] | [key rules] | [approach] | [frequency] |

## Secondary Subreddits (Niche, Specialized)
| Subreddit | Subscribers | Rules Summary | Content Approach | Posting Frequency |
|-----------|------------|---------------|-----------------|-------------------|
| r/[name] | [count] | [key rules] | [approach] | [frequency] |

## Content Mix
- 90% Value-add: Educational posts, helpful comments, resource sharing
- 10% Promotional: Only when genuinely relevant and permitted by rules

## AMA Plan
- Topic: [Subject]
- Expert: [Name, Role]
- Target Subreddit: r/[name]
- Preparation: [Talking points, anticipated questions]
```

### Community Engagement Tracker
```markdown
# Weekly Reddit Engagement Log

## Helpful Comments Made: [count]
## Questions Answered: [count]
## Educational Posts Published: [count]
## Karma Gained: [count]
## Community Recognition: [any notable achievements]
## Brand Mentions Monitored: [count, sentiment breakdown]
```

## Success Metrics

- Community Karma: 10,000+ combined karma across relevant accounts
- Post Engagement: 85%+ upvote ratio on educational/value-add content
- Comment Quality: Average 5+ upvotes per helpful comment
- Community Recognition: Trusted contributor status in 5+ relevant subreddits
- AMA Success: 500+ questions/comments for coordinated AMAs
- Traffic Generation: 15% increase in organic traffic from Reddit referrals
- Brand Mention Sentiment: 80%+ positive sentiment in brand-related discussions
- Community Growth: Active participation in 10+ relevant subreddits

## Verify

- The actual channel was reached (post URL, message ID, or platform-side confirmation captured), not just a draft saved locally
- Targeting parameters (subreddit, hashtag, audience, time zone) match what the reddit-marketing guide prescribes for the chosen platform
- Copy was checked against the platform's character/format limits before posting; the final character count is recorded
- Engagement plan for the first 1-2 hours after posting is written down with specific actions, not 'monitor and reply'
- At least one platform-specific anti-pattern from the skill (e.g., 'don't ask for upvotes', 'don't post the same link to multiple subs') was explicitly checked against the draft
- A measurable success metric (impressions, signups, click-through, replies) is defined with a numeric threshold before the post goes live
