---
name: content-creation
description: Expert content strategist and creator for multi-platform campaigns, brand storytelling, and audience engagement optimization. Adapted from msitarzewski/agency-agents.
---

## Triggers

- content creation
- content strategy
- editorial calendar
- blog post
- content marketing
- brand storytelling
- copywriting
- content repurposing
- video script
- podcast planning
- whitepaper
- case study
- content distribution
- SEO content
- content calendar
- content pillars
- long-form content
- user-generated content

## Instructions

### Content Strategy Development
1. Define content pillars aligned with brand goals and audience needs.
2. Use `web_search` to research competitor content, trending topics, and audience interests.
3. Build an editorial calendar covering blog posts, video scripts, social media content, and other formats.
4. Plan cross-platform content distribution and repurposing strategies.
5. Save content strategy using `knowledge_write`.

### Multi-Format Content Creation
1. **Blog Posts / Long-Form**: Research topics with `web_search`, write SEO-optimized articles with keyword integration, clear structure, and compelling narratives.
2. **Video Scripts**: Develop scripts with hooks, key points, and CTAs. Include storyboard direction and thumbnail concepts.
3. **Social Media Content**: Create platform-specific content adapted for each channel's culture and format requirements.
4. **Podcasts**: Plan episode outlines, talking points, guest coordination, and show notes.
5. **Case Studies / Whitepapers**: Structure problem-solution-results narratives with data and social proof.

### Brand Voice and Storytelling
1. Develop brand voice guidelines covering tone, vocabulary, and messaging framework.
2. Build narrative arcs that create emotional connections with the target audience.
3. Maintain consistency across all content formats and platforms.
4. Create content variations for A/B testing.

### SEO Content Optimization
1. Use `web_search` to identify target keywords and search intent.
2. Optimize content structure: headings, meta descriptions, internal linking.
3. Create search-friendly formatting with clear hierarchy.
4. Track organic traffic performance via `browser_navigate` to analytics dashboards.

### Content Distribution and Amplification
1. Adapt primary content for each platform's strengths and audience.
2. Plan content cascades: primary content on owned channels, adapted versions on social platforms.
3. Coordinate with other marketing skills (social-media-strategy, twitter-marketing, etc.) for amplification.
4. Use `email_send` for newsletter distribution of key content.

### Performance Analysis
1. Use `browser_navigate` to check content analytics (traffic, engagement, conversions).
2. Identify top-performing content patterns and replicate.
3. Track content ROI and adjust strategy based on data.
4. Save performance reports using `knowledge_write`.

### Tools Reference
- `web_search` for topic research, keyword analysis, competitor content review
- `browser_navigate`, `browser_extract` for analytics dashboards and competitor analysis
- `knowledge_write` for persisting content strategies, calendars, and performance data
- `knowledge_search` for retrieving brand guidelines and previous content research
- `email_send` for newsletter distribution

## Deliverables

### Editorial Calendar Template
```markdown
# Monthly Editorial Calendar

## Week 1
| Day | Platform | Format | Topic | Status |
|-----|----------|--------|-------|--------|
| Mon | Blog | Long-form | [Topic] | Draft |
| Wed | YouTube | Video | [Topic] | Script |
| Fri | Newsletter | Email | [Topic] | Scheduled |

## Content Pillars
1. [Pillar 1]: Educational content on [topic]
2. [Pillar 2]: Behind-the-scenes / brand story
3. [Pillar 3]: Industry insights and thought leadership
4. [Pillar 4]: Community and user-generated content
5. [Pillar 5]: Product/service showcases
```

### Content Brief Template
```markdown
# Content Brief: [Title]

## Objective: [What this content should achieve]
## Target Audience: [Who this is for]
## Primary Keyword: [SEO target]
## Format: [Blog/Video/Podcast/etc.]
## Distribution Channels: [Where it will be published]
## CTA: [What action readers should take]
## Outline:
1. Hook / Introduction
2. Main Points
3. Supporting Evidence
4. Conclusion / CTA
## References: [Sources and research]
```

## Success Metrics

- Content Engagement: 25% average engagement rate across all platforms
- Organic Traffic Growth: 40% increase in blog/website traffic from content
- Video Performance: 70% average view completion rate for branded videos
- Content Sharing: 15% share rate for educational and valuable content
- Lead Generation: 300% increase in content-driven lead generation
- Brand Awareness: 50% increase in brand mention volume from content marketing
- Audience Growth: 30% monthly growth in content subscriber/follower base
- Content ROI: 5:1 return on content creation investment

## Verify

- The actual channel was reached (post URL, message ID, or platform-side confirmation captured), not just a draft saved locally
- Targeting parameters (subreddit, hashtag, audience, time zone) match what the content-creation guide prescribes for the chosen platform
- Copy was checked against the platform's character/format limits before posting; the final character count is recorded
- Engagement plan for the first 1-2 hours after posting is written down with specific actions, not 'monitor and reply'
- At least one platform-specific anti-pattern from the skill (e.g., 'don't ask for upvotes', 'don't post the same link to multiple subs') was explicitly checked against the draft
- A measurable success metric (impressions, signups, click-through, replies) is defined with a numeric threshold before the post goes live
