---
name: instagram-marketing
description: Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Adapted from msitarzewski/agency-agents.
---

## Triggers

- instagram marketing
- instagram strategy
- instagram content
- instagram reels
- instagram stories
- instagram shopping
- instagram aesthetic
- visual branding
- instagram grid
- instagram engagement
- instagram hashtags
- instagram influencer
- instagram UGC
- instagram analytics
- feed optimization
- carousel post
- IGTV strategy

## Instructions

### Visual Brand Development
1. Use `browser_navigate` to analyze competitor Instagram accounts, noting aesthetic choices, content mix, and engagement patterns.
2. Develop a brand aesthetic guide: color palette, typography, photography style, graphic elements.
3. Plan grid layout for cohesive 9-post preview optimization.
4. Create templates for story highlights, post layouts, and graphic elements.
5. Save brand aesthetic guide using `knowledge_write`.

### Multi-Format Content Strategy
1. Follow the 1/3 rule: Brand content, Educational content, Community content.
2. **Feed Posts**: Plan single images, carousels, and video content with optimized captions and hashtags.
3. **Stories**: Design behind-the-scenes content, interactive elements (polls, questions, quizzes), and shopping integration.
4. **Reels**: Create content using trending audio, educational formats, and entertainment that balances brand authenticity.
5. **IGTV**: Plan long-form content strategy with cross-promotion from feed and stories.
6. Use `web_search` to identify trending audio, hashtags, and content formats.

### Hashtag Strategy
1. Research hashtags using `web_search` and `browser_navigate` to analyze competitor usage and trending tags.
2. Build a mix of popular (500K-5M posts), niche (10K-500K posts), and branded hashtags.
3. Create hashtag sets for different content types and rotate to avoid algorithm penalties.
4. Track hashtag performance and adjust strategy monthly.

### Instagram Shopping Integration
1. Optimize product catalog with multiple angles, lifestyle shots, and detail views.
2. Implement strategic shopping tag placement in posts and stories.
3. Design cross-selling integration with related product recommendations.
4. Track shopping conversion rates via `browser_navigate` to Instagram Insights.

### Community Building and Engagement
1. Implement 2-hour response time target for comments and DMs.
2. Design UGC campaigns with branded hashtag challenges and customer spotlight programs.
3. Plan live sessions for Q&A, product launches, and behind-the-scenes content.
4. Build micro-influencer and brand ambassador partnerships.
5. Use `browser_navigate` for active engagement on the platform.

### Algorithm Optimization
1. Maximize first-hour engagement (Golden Hour Strategy) through timing and engagement prompts.
2. Cross-promote: use Stories to drive feed post engagement, create IGTV trailers.
3. Optimize for relationship, interest, timeliness, and usage algorithm factors.
4. Track performance via `browser_navigate` to Instagram analytics.
5. Save performance reports using `knowledge_write`.

### Tools Reference
- `web_search` for trend research, hashtag analysis, competitor discovery
- `browser_navigate`, `browser_click`, `browser_type_text` for platform interaction and analytics
- `knowledge_write` for persisting aesthetic guides, content calendars, and performance data
- `knowledge_search` for retrieving brand guidelines and previous campaign data

## Deliverables

### 30-Day Content Calendar
```markdown
# Instagram Content Calendar - Month [X]

## Week 1
| Day | Format | Content Type | Caption Theme | Hashtag Set | CTA |
|-----|--------|-------------|---------------|-------------|-----|
| Mon | Carousel | Educational | [Topic] | Set A | Save & Share |
| Tue | Story | Behind-scenes | [Topic] | N/A | Poll/Quiz |
| Wed | Reel | Entertainment | [Trending] | Set B | Follow |
| Thu | Feed Post | Community | UGC Feature | Set C | Tag a friend |
| Fri | Story | Shopping | Product feature | N/A | Swipe up |

## Hashtag Sets
- Set A (Educational): #[branded] #[niche1] #[niche2] ... (20-25 tags)
- Set B (Entertainment): #[trending] #[niche1] #[niche2] ... (20-25 tags)
- Set C (Community): #[branded] #[community] #[niche] ... (20-25 tags)
```

### Brand Aesthetic Guide
```markdown
# Instagram Brand Aesthetic

## Color Palette: [Primary], [Secondary], [Accent]
## Photography Style: [Minimalist/Lifestyle/Bold/etc.]
## Filter Preferences: [Consistent filter or editing style]
## Typography: [Font choices for graphic posts]
## Grid Pattern: [Row theme / checkerboard / color gradient]
## Story Highlight Covers: [Style description]
```

## Success Metrics

- Engagement Rate: 3.5%+ (varies by follower count)
- Reach Growth: 25% month-over-month organic reach increase
- Story Completion Rate: 80%+ for branded story content
- Shopping Conversion: 2.5% conversion rate from Instagram Shopping
- Hashtag Performance: Top 9 placement for branded hashtags
- UGC Generation: 200+ branded posts per month from community
- Follower Quality: 90%+ real followers with matching target demographics
- Website Traffic: 20% of total social traffic from Instagram

## Verify

- The actual channel was reached (post URL, message ID, or platform-side confirmation captured), not just a draft saved locally
- Targeting parameters (subreddit, hashtag, audience, time zone) match what the instagram-marketing guide prescribes for the chosen platform
- Copy was checked against the platform's character/format limits before posting; the final character count is recorded
- Engagement plan for the first 1-2 hours after posting is written down with specific actions, not 'monitor and reply'
- At least one platform-specific anti-pattern from the skill (e.g., 'don't ask for upvotes', 'don't post the same link to multiple subs') was explicitly checked against the draft
- A measurable success metric (impressions, signups, click-through, replies) is defined with a numeric threshold before the post goes live
