<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Offer Optimization Checklist

## Core Offer & Value Stack

| Area | Checklist |
|------|-----------|
| **Core** | Defined in one sentence · Primary benefit obvious · Solves a real problem · Delivers transformation (before→after) · Matches audience awareness level |
| **Main product** | Clearly described · Value assigned and justified · Components listed (modules, features, deliverables) |
| **Bonuses** | Relevant to core offer · Help succeed with main offer · Specific deliverables · Believable values · Named (not "Bonus 1") · 2–3 minimum |
| **Value math** | Total value 5–10× price · Calculation shown · Each component value listed · Final price feels like a bargain |

## Pricing

| Area | Checklist |
|------|-----------|
| **Structure** | Clear and simple · Most popular tier highlighted · Tiers easy to compare · Budget tier present · Power tier if applicable |
| **Psychology** | Anchor high value before price · Charm pricing ($97/$297/$497) · Payment plan for $200+ offers · Annual discount for subscriptions · Compare to alternatives ("$5k agency vs $79/mo") |
| **10× rule** | Customer gets 10× value · ROI clear (pay $500 → expect $5k+ value) · ROI communicated in copy |

## Guarantee

| Area | Checklist |
|------|-----------|
| **Clarity** | Prominent (not buried) · Terms clear · Timeframe specific (30/60 days) · Refund process simple |
| **Strength** | Removes primary fear · Feels fair · Shows confidence · Has a name |
| **Types** | Money-back · Results-based · Free trial (no CC) · Risk-free trial (CC, cancel anytime) |

## Urgency & Scarcity

| Area | Checklist |
|------|-----------|
| **Legitimacy** | Real (not fake) · Specific deadline (date/time) · Consequences of waiting clear · Deadline will be honoured (no extending) |
| **Types** | Limited time · Limited quantity (spots/copies) · Rising price (early bird) · Bonus expiration · Cart expiration |
| **Copy** | What they lose is clear (bonuses, price, access) · Why the limit exists is explained |

## Call to Action

| Area | Checklist |
|------|-----------|
| **Copy** | Action-oriented ("Start My Trial" not "Submit") · Benefit-focused when possible ("Get More Leads") |
| **Placement** | Appears multiple times on long pages · Stands out visually · Explains what happens next |
| **Friction** | Fewest fields possible |

## Objection Handling

| Objection | Must address |
|-----------|-------------|
| **Price** | Value shown before price · Compared to alternatives · ROI communicated · Payment plan available |
| **Trust** | Guarantee removes risk · Social proof backs claims · Credibility established |
| **Time** | Time to results clear · Time investment reasonable · Quick wins highlighted |
| **Not for me** | Target audience clear · Use cases shown · FAQ covers edge cases |

## Offer Comparison

Compare 2 competitors on: price, core deliverable, bonuses, guarantee, support, unique advantage. Win on ≥2–3 factors.

## Testing Priorities (in order of impact)

1. **Price point** — $97 vs $197 vs $297
2. **Guarantee** — 30-day vs 60-day vs results-based
3. **Bonuses** — which increase conversion?
4. **Payment options** — one-time vs payment plan
5. **Urgency type** — deadline vs quantity vs price increase

## Pre-Launch Verification

| Area | Checklist |
|------|-----------|
| **Offer** | Documented · Team briefed |
| **Checkout** | Process tested · Payment processing confirmed |
| **Fulfillment** | Ready (instant access, onboarding) |
| **Ops** | Support prepared · Tracking set up (pixels, analytics) |

## Offer Math Worksheet

```text
Core Product: $______  + Bonus 1: $______  + Bonus 2: $______  + Bonus 3: $______
Total Value: $______   Your Price: $______   Value Multiple: ____x (target: 5–10×)
Customer ROI: pays $______ → gets $______ in value (10× minimum)
```

## Quick Check (all must be yes before launch)

1. Would I buy this at this price?
2. Is the value obviously greater than the price?
3. Is there a clear reason to buy NOW?
4. Is the risk removed (guarantee)?
5. Is the action clear?
