<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Implementation Roadmap

**Audit:** inventory existing assets → quality-check (specificity, prominence, metrics) → gap analysis (pages lacking proof, unaddressed objections, unrepresented segments).

| Timeframe | Actions |
|-----------|---------|
| <1 month | Request testimonials, implement review platform, add trust badges to checkout |
| 1-3 months | 2-3 case studies, customer logos (with permission), UGC collection |
| 3-6 months | Video testimonials, industry-specific case studies, success metrics |

**A/B test:** Presence (none vs. added), type (testimonials vs. logos vs. stats), quantity (1 vs. 3 vs. 5+), placement (above/below fold), format (text vs. video vs. combined). **Maintenance:** Refresh testimonials quarterly, customer count monthly, verify badge validity, remove outdated content, check broken links.
