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# Cialdini's Types

| Type | Description | Example |
|------|-------------|---------|
| Expert | Authority endorsements, certifications | "Recommended by leading SEO experts" |
| Celebrity | Influencers, brand ambassadors | Celebrity testimonials |
| User | Most powerful — testimonials, reviews, case studies, UGC | "Join 100,000+ small business owners" |
| Wisdom of Crowds | Large numbers suggest correctness | "Over 2 million projects completed" |
| Wisdom of Friends | Known connections, referrals | "12 of your friends are shopping here" |
