<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# 4. Morning Brew — Story-Driven Value

**Subject:** The $1.4B mistake airlines keep making

```text
Good morning,

In 2010, Continental Airlines lost $1.4 billion.

Not from crashes. Not from fuel costs.

From revenue management—the system that decides
which seats to sell at which prices.

Here's what happened:

[Story about their pricing algorithm failure]

The lesson? The best algorithms still need human oversight.

That's why the smartest companies are building
"human-in-the-loop" AI systems.

More on this tomorrow.

—Morning Brew

P.S. Think your friends would like this? Forward it
and they can sign up here.
```

**Why it works:** Hook with surprising number, story structure (curiosity → explanation → lesson), business insight, referral prompt.
