<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Ad Copy Templates

Ready-to-use templates for Facebook, Google, LinkedIn, and social ads. Replace `[BRACKETS]` with your specific content.

## Chapters

| # | File | Contents |
|---|------|----------|
| 01 | [Facebook/Instagram](direct-response-copy-templates-ad-copy-01-facebook-instagram.md) | 7 templates: PAS, Story Hook, Before/After, Listicle, Social Proof, Curiosity Gap, Retargeting |
| 02 | [Google Search](direct-response-copy-templates-ad-copy-02-google-search.md) | 3 templates: Benefit-Problem-Proof, Question-Answer, Competitor Comparison (with examples) |
| 03 | [LinkedIn](direct-response-copy-templates-ad-copy-03-linkedin.md) | 3 templates: B2B Lead Gen, Thought Leadership, Case Study |
| 04 | [Twitter/X](direct-response-copy-templates-ad-copy-04-twitter.md) | 3 formats: Thread Hook, Short Value + CTA, Question + Answer |
| 05 | [Quick Reference](direct-response-copy-templates-ad-copy-05-reference.md) | Hook/CTA/social proof cheat sheet + ad testing checklist |

## When to Use Which Platform

- **Facebook/Instagram** — B2C, visual products, lead magnets, retargeting warm audiences
- **Google Search** — High-intent buyers actively searching for solutions
- **LinkedIn** — B2B, SaaS, professional services, enterprise sales
- **Twitter/X** — Thought leadership, community building, content promotion
