<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Customer Testimonial Brief

> For filming testimonials with actual customers.

**Customer:** [Name] · [Company] · [Title] · [Duration using product]

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## Pre-Interview Checklist

- [ ] Release form signed (video/image release, name/company usage, ad placement consent, usage duration)
- [ ] Customer comfortable on camera
- [ ] Quiet space with good lighting
- [ ] Product available for b-roll

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## Questions to Ask

**Opening** (context): "Tell us about yourself." · "What was your situation before [PRODUCT]?"

**Problem** (relatability): "What challenges were you facing with [PROBLEM AREA]?" · "How was that affecting your [work/life/business]?" · "What had you tried before that didn't work?"

**Discovery** (narrative): "How did you find [PRODUCT]?" · "What made you try it?" · "Were you skeptical at first?"

**Experience** (value): "What was getting started like?" · "What features do you use most?" · "What surprised you?"

**Results** (proof): "What results have you seen?" · "Any specific numbers or improvements?" · "How has [PRODUCT] changed your [workflow/business/life]?"

**Recommendation** (action): "Who would you recommend [PRODUCT] to?" · "What would you tell someone considering it?" · "If [PRODUCT] disappeared tomorrow, what would you do?"

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## Ideal Quotes to Capture

- **Problem:** "Before [PRODUCT], I was [specific struggle]..."
- **Result:** "Since using [PRODUCT], I've [specific improvement/number]..."
- **Recommendation:** "If you're [target audience], you need [PRODUCT] because..."
- **Emotional:** "I finally feel [positive emotion] about [area]..."

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## Technical Requirements

**Video:** 1080p min (4K preferred) · Horizontal 16:9 · Medium shot (head and shoulders) · Clean background
**Audio:** External mic (lav or shotgun) · Quiet, no echo
**Lighting:** Soft, flattering · No harsh shadows · 3-point setup preferred

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## Interview Tips

**Natural responses:** Ask them to include the question in their answer · Let them talk, don't interrupt · "Can you tell me more about that?" · Get repeat takes with slight variations

**Body language:** Look at interviewer, not camera · Encourage natural hand gestures · Warm them up before "real" questions

**Multiple takes:** "That was great, can we do that one more time?" · "Can you say that but shorter?" · "Try starting with [specific phrase]"

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## B-Roll Shot List

- [ ] Customer using product · Customer at workspace
- [ ] Product close-ups · Customer's logo/signage
- [ ] Team interaction (if applicable)

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## Post-Production

**Deliverables:** Full interview footage · Selected b-roll · Transcript (if possible)

**Edit priorities:** 1. 15-30s highlight clip · 2. 60s full testimonial · 3. 5-10s quote clips for static ads

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## Contact

**Interviewer:** [Name] · **Date/Time:** [When] · **Location:** [Where] · **Duration:** 30-60 min
