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# Legal and Ethics

**Never fake:** No fabricated testimonials, manipulated statistics, stock photos as customers, inflated numbers. Consequences: FTC enforcement, legal liability, platform penalties, reputation damage. **Permissions:** Written consent for testimonials/logos; disclose compensation; follow platform ToS; credit UGC creators.

**FTC (U.S.):** Disclose connections and incentives; substantiate claims. Example: "[Customer] received a discount in exchange for this review." **GDPR (EU):** Consent required, honor removal requests, anonymize where possible.
