<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Ad Copy Swipe File

High-converting ad examples for Facebook, Google, LinkedIn, and Twitter/X. Each example includes the abstract template pattern for adaptation.

## Facebook/Instagram Ads

### 1. Problem-Agitate-Solve

```text
I wasted $10,000 on Facebook ads before I learned this...

The problem wasn't my targeting. It wasn't my budget. It wasn't even my offer.
It was my creative.

I was testing ONE ad at a time when I should've been testing 10.
Now I test 10-20 creatives per week.
Result? My ROAS went from 1.2x to 4.7x in 90 days.

Want to see the exact framework I use?
I put together a free guide: "The Creative Testing System"
Click below to grab it 👇
[Learn More]
```

**Template:** `[Relatable problem] → [Agitation — make it worse] → [Transition to solution] → [Specific result] → [CTA + lead magnet]`

### 2. Social Proof — Results

```text
From $3K/mo to $47K/mo in 6 months.
That's what happened when Sarah implemented our system.

❌ Before: Guessing which ads would work
✅ After: Predictable system that scales

"I finally feel like I understand what makes an ad work. The framework changed everything."

Want the same system Sarah used?
[Get Free Training]
```

**Template:** `[Specific result] in [timeframe] → [Customer name] with [Product] → Before/After → [Testimonial] → [CTA]`

### 3. Curiosity Gap — If-Then

```text
If you're spending $1,000+/month on ads and NOT seeing at least 3x ROAS...
You're probably making one of these 3 mistakes:

1. Testing too few creatives
2. Wrong audience selection
3. Broken funnel economics

The good news? All 3 are fixable.
I made a free checklist that shows you exactly what to fix.
Download it here 👇
[Get the Checklist]
```

**Template:** `If you're [qualifier] and NOT getting [desired result]... → [Numbered mistakes] → [Promise of solution] → [CTA]`

### 4. Story — Before/After

```text
2 years ago, I was about to give up.
My agency had 3 clients. I was working 60 hours a week. Making less than I did at my old job.

Then I discovered one thing that changed everything: Productized services.
Instead of custom projects, I created one repeatable offer.

Fast forward to today:
→ 47 clients
→ 30 hours/week
→ Multiple 6 figures

Want to see how I structured it?
[Link in bio / Learn More]
```

**Template:** `[TIME] ago, I was [painful before state] → [What changed] → Now: [After state with specific numbers] → [CTA]`

### 5. Listicle — Quick Value

```text
5 Landing Page Mistakes Killing Your Conversions:

1. Too many CTAs (stick to one)
2. Vague headline (be specific about the benefit)
3. No social proof above the fold
4. Long forms (only ask what you need)
5. No mobile optimization (60% of traffic)

Fix these and watch your conversion rate climb.
Want a full landing page audit checklist? Grab it free 👇
[Download Checklist]
```

### 6. Brand Example — BrowserBlast (PAS variant)

```text
You published the content. You did the keyword research. You built the links.
But Google won't index your pages.

You've tried manual submission. You've tried pinging. You've waited weeks. Nothing.
What if you could force Google to index your pages in hours?

That's what BrowserBlast does.
→ 94% average indexing rate
→ Bulk upload 10,000 URLs at once
→ Used by 10,000+ SEO professionals

Stop letting your content sit invisible.
Start your free trial (no credit card required) 👇
[Get BrowserBlast Free]
```

## Google Ads

### 7. Solution Focused

**H1:** Get Indexed in 24 Hours | **H2:** Stop Waiting for Google | **H3:** Free Trial - No CC Required
**Desc:** Frustrated with slow indexing? BrowserBlast forces your pages to index fast. 10,000+ SEOs trust us. Start your free trial today.

### 8. Problem Focused

**H1:** Pages Not Getting Indexed? | **H2:** The Fix Top SEOs Use | **H3:** 94% Indexing Rate
**Desc:** Manual submission not working? You need BrowserBlast. Bulk index thousands of pages. Trusted by 10,000+ pros. Start free →

### 9. Comparison

**H1:** Better Than Search Console | **H2:** Actually Gets Pages Indexed | **H3:** Free 14-Day Trial
**Desc:** Tired of clicking "Request Indexing" over and over? BrowserBlast automates the process and actually works. Try it free.

**Template:** `H1: [Primary Benefit] | H2: [Pain Point] | H3: [Offer/CTA] — Desc: [Problem]? [Product] helps [who] [achieve what]. [Proof]. [CTA].`

## LinkedIn Ads

### 10. B2B Lead Gen — LocalRank

```text
The #1 question agency owners ask:
"How do I prove to clients that my local SEO work is actually working?"

Spreadsheets? Too manual. Screenshots? Unprofessional. Third-party rank trackers? Don't track local properly.

LocalRank solves this.
See exactly where you rank across every zip code.
Generate white-label reports in 60 seconds.
Track citation health automatically.

Join 3,000+ agencies who finally have proof their work works.
[Start Free Trial →]
```

### 11. Thought Leadership

```text
Hot take: The best marketers don't A/B test.
They A/B/C/D/E/F/G/H/I/J test.

Testing one thing at a time is too slow.
Here's what top performers do instead:
→ Test 10+ creatives per week
→ Kill losers fast (24-48 hours)
→ Scale winners immediately
→ Iterate on patterns, not guesses

The volume of tests matters more than the quality of any single test.
Agree or disagree? 👇
```

## Twitter/X Ads

### 12. Short & Punchy

```text
99% of landing pages fail because the headline doesn't answer one question:
"What's in it for me?"

If your headline doesn't pass this test, nothing else matters.
```

### 13. Thread Opener

```text
I've written copy for $100M+ in sales.
Here are 10 copywriting secrets I wish I knew sooner:
🧵 Thread:
```

## Best Practices

| Element | Guidelines |
|---------|-----------|
| **Hook** | Stop the scroll — numbers, questions, controversy, or story openings |
| **Body** | Short sentences. One idea per line. Bullets/emojis. Benefits > features. Proof points. |
| **CTA** | One clear action. Low friction (free, trial, learn). Action verb button text. |
| **Testing** | Test hooks first. 5-10 variations min. Kill losers in 24-48h. Scale winners. Document patterns. |

## Further Reading

- [Headline Formulas](direct-response-copy-frameworks-headline-formulas.md)
- [Landing Page Structure](direct-response-copy-frameworks-landing-page-structure.md)
- [Offer Construction](direct-response-copy-frameworks-offer-construction.md)
