<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# 8. Cart Abandonment — Soft Touch

**Subject:** Did something go wrong?

```text
Hey [Name],

I noticed you started checking out but didn't finish.

No pressure — these things happen.

But I wanted to check in:

• Was there a technical issue?
• Did you have questions about [Product]?
• Was the price a concern?

If any of those, just hit reply. I'm happy to help.

Your cart is still saved: [Link]

[Name]

P.S. If you decided it's not right for you, that's
totally fine too. Just let me know and I'll stop bugging you.
```

**Why it works:** Personal (not automated) tone, objections surfaced as questions, open dialogue, and pressure release in the P.S.
