<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Landing Page Swipe File

Annotated landing page examples, reusable section templates, and design principles.

## Chapters

| Chapter | Contents |
|---------|----------|
| [SaaS Landing Page Examples](direct-response-copy-swipe-file-landing-pages-01-saas-examples.md) | Slack, Notion, Basecamp, and Mailchimp breakdowns |
| [Course Sales Page Example](direct-response-copy-swipe-file-landing-pages-02-course-sales-page.md) | Copyhackers "Copy School" breakdown |
| [Hero Section Templates](direct-response-copy-swipe-file-landing-pages-03-hero-section-templates.md) | Problem-solution, outcome-focused, and transformation hero patterns |
| [Social Proof and CTA Templates](direct-response-copy-swipe-file-landing-pages-04-social-proof-and-cta-templates.md) | Social proof bar patterns and CTA button text |
| [Guarantees and Design Principles](direct-response-copy-swipe-file-landing-pages-05-guarantees-and-design-principles.md) | Refund language patterns and page layout principles |

## How to Use This Swipe File

1. Match the example to your offer type before borrowing structure.
2. Swipe the framework, not the specific claims or proof points.
3. Keep one primary CTA and align proof, pricing, and guarantees around it.
4. Test the hero, proof, and CTA layers separately so you can isolate wins.

## Quick Reference

| When You Need | Start Here |
|---------------|------------|
| SaaS positioning and product-led structure | [SaaS Landing Page Examples](direct-response-copy-swipe-file-landing-pages-01-saas-examples.md) |
| Course or info-product sales angles | [Course Sales Page Example](direct-response-copy-swipe-file-landing-pages-02-course-sales-page.md) |
| Hero copy frameworks | [Hero Section Templates](direct-response-copy-swipe-file-landing-pages-03-hero-section-templates.md) |
| Proof bars and button ideas | [Social Proof and CTA Templates](direct-response-copy-swipe-file-landing-pages-04-social-proof-and-cta-templates.md) |
| Risk reversal and layout checks | [Guarantees and Design Principles](direct-response-copy-swipe-file-landing-pages-05-guarantees-and-design-principles.md) |
