<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Welcome Sequence (5 Emails)

## E1 — Welcome + Delivery (Day 0)

**Subject:** `Welcome to [Brand] + Your [Resource] Is Here`

**Body:** Welcome intro → deliver [Resource] via [Download Link] → "I created this because [their problem]" → preview next 3 emails → `P.S. The [section] is my favorite—start there.`

## E2 — Quick Win (Day 1)

**Subject:** `Try this [timeframe] trick for [quick result]`

**Body:** Reference yesterday's resource → [Actionable tip, 3-5 sentences] → why it works → preview next email.

## E3 — Story + Lesson (Day 3)

**Subject:** `The [mistake/discovery] that changed everything`

**Body:** `"[Timeframe] ago, I was [their situation]"` → tried [failures] → [discovery moment] → lesson + specific action step.

## E4 — Social Proof (Day 5)

**Subject:** `How [Customer] [achieved result]`

**Body:** Uses [**Social Proof**](direct-response-copy-templates-email-sequences-01-shared-patterns.md#reusable-patterns). Soft CTA: preview tomorrow's offer.

## E5 — Offer (Day 7)

**Subject:** `Ready to [desired outcome]?`

**Body:** Recap week's value (3 bullets) → introduce [Product] → benefits (3 bullets) → bonuses → CTA button → `P.S. [Urgency]`
