<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Launch Sequence (7 Emails)

## E1 — Teaser (Day -3)

**Subject:** `Something new is coming...`

**Body:** `"Working on this for [timeframe]. On [Date], ready to share."` → 1-2 sentence teaser → `"For [who] who want [outcome]"` → mark calendar. `P.S. [Waitlist CTA]`

## E2 — Problem Agitation (Day -1)

**Subject:** `The real reason [problem] happens`

**Body:** `"Tomorrow's the day. First, let's talk about [problem]."` → detail problem → failed approaches (2 bullets) → key insight → `"Tomorrow, a different approach."`

## E3 — Launch Day (Day 0)

**Subject:** `It's here: [Product Name] is LIVE`

**Body:** Introduce + sales page link → `"[Product] helps [outcome] without [objection]"` → benefits (3) → launch-week bonuses with values → price (launch vs regular) → CTA. `P.S. [Scarcity]`

## E4 — Case Study (Day 2)

**Subject:** `"I can't believe this worked" — [Customer]`

**Body:** Uses [**Social Proof**](direct-response-copy-templates-email-sequences-01-shared-patterns.md#reusable-patterns). Frame as launch momentum. Hard CTA.

## E5 — FAQ (Day 4)

**Subject:** `Your [Product] questions, answered`

**Body:** Uses [**Objection Handling (Q&A)**](direct-response-copy-templates-email-sequences-01-shared-patterns.md#reusable-patterns) + `"How long for results?"` + `"What's included?"`

## E6 — Urgency (Day 6)

**Subject:** `48 hours left for [bonus/price]`

**Body:** Uses [**Urgency / Final Push**](direct-response-copy-templates-email-sequences-01-shared-patterns.md#reusable-patterns). Losses = bonuses + price increase.

## E7 — Final Hours (Day 7)

**Subject:** `[FINAL] Last chance for [Product Name]`

**Body:** `"At midnight: [changes]"` → CTA → offer summary → `P.S. Question? Reply now—I'll answer before midnight.`
