<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Click-to-Call and App Banners

**Click-to-call** — high-impact for high-ticket, complex, local, or urgent needs. Place in sticky header, FAB (bottom-right), or inline on product pages. Test vs form — calls = higher intent/faster close; forms = scalable/trackable.

```html
<a href="tel:+18005551234">📞 Call Now: 1-800-555-1234</a>
```

**iOS Smart Banner:** `<meta name="apple-itunes-app" content="app-id=123456789">`

Show for engaged users (3+ pages, 2+ min), repeat visitors, cart holders. Never on first visit, after dismissal, or during checkout. Use Universal Links (iOS) / App Links (Android) — not custom URI schemes.
