<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# CRO Skill - Chapter Index

25 chapters across 7 parts. Each links to its chapter file.

## Part I: Foundations

**[Chapter 1: Introduction to CRO](cro-chapter-01.md)**
- CRO mindset, business impact, ROI examples, key terminology
- Customer journey, process overview, common misconceptions

**[Chapter 2: Core Concepts](cro-chapter-02.md)**
- Conversion rates, benchmarks, psychology (cognitive biases, emotional vs rational)
- Funnel, micro/macro conversions, attribution, value-to-friction ratio, data sources

**[Chapter 3: Frameworks and Prioritization](cro-chapter-03.md)**
- PIE, ICE, RICE, PXL, TIR frameworks; Value vs Complexity matrix
- CRO roadmap, prioritization meetings, test ROI calculation

## Part II: Page-Level Optimization

**[Chapter 4: Landing Pages](cro-chapter-04.md)**
- High-converting anatomy, above-the-fold, layout patterns, visual hierarchy
- Industry-specific strategies, templates, wireframes

**[Chapter 5: Value Proposition and Messaging](cro-chapter-05.md)**
- Value propositions, messaging frameworks, headline formulas and testing
- Benefit-driven vs feature-driven copy, VoC research

**[Chapter 6: Social Proof and Trust](cro-chapter-06.md)**
- Testimonials, reviews, case studies, trust badges, security seals
- UGC strategies, authority signals, media mentions

**[Chapter 7: CTA Optimization](cro-chapter-07.md)**
- Design principles (color, size, placement), copy formulas
- Primary vs secondary CTAs, contextual/dynamic CTAs by page type

**[Chapter 8: Form Optimization](cro-chapter-08.md)**
- Field reduction, multi-step forms, smart defaults, auto-fill, error handling
- Form analytics and drop-off analysis

## Part III: Conversion Flows

**[Chapter 9: Pricing Page Psychology](cro-chapter-09.md)**
- Layout, plan architecture, anchoring, decoy effect, framing
- Free trial vs freemium, enterprise/custom pricing

**[Chapter 10: Checkout Flow](cro-chapter-10.md)**
- Checkout design, guest vs account creation, payment methods, shipping
- Order summary and confirmation

**[Chapter 11: Mobile CRO](cro-chapter-11.md)**
- Mobile-first design, thumb zone optimization, mobile forms and checkout
- Responsive vs adaptive approaches

**[Chapter 12: Copy Testing](cro-chapter-12.md)**
- A/B testing copy elements, headline methodology, long-form vs short-form
- Emotional vs rational, copy testing tools and workflows

## Part IV: Research and Analysis

**[Chapter 13: Heatmaps and Session Recordings](cro-chapter-13.md)**
- Click, scroll, move heatmaps — reading and interpretation
- Session recording methodology, combining with analytics, tool comparison

**[Chapter 14: Landing Page Teardowns](cro-chapter-14.md)**
- 25 detailed analyses (SaaS, e-commerce, lead gen, local, info products)
- Common patterns and anti-patterns

**[Chapter 15: Personalization](cro-chapter-15.md)**
- Behavioral, demographic, contextual personalization; tools and implementation
- Dynamic content strategies, case studies, future trends

## Part V: Advanced Analytics

**[Chapter 16: Analytics and Attribution](cro-chapter-16.md)**
- Multi-touch attribution, incrementality testing, MMM, advanced segmentation
- Predictive analytics, dashboards and reporting

**[Chapter 17: B2B Lead Gen, ABM, and Scoring](cro-chapter-17.md)**
- B2B funnel optimization, lead magnets, demo requests, ABM CRO
- Lead scoring/routing, sales-marketing alignment

## Part VI: Specialized CRO

**[Chapter 18: Case Studies and Playbook](cro-chapter-18.md)**
- E-commerce, SaaS, B2B case studies
- Implementation timelines, success metrics, pitfalls

**[Chapter 19: Advanced Tactics](cro-chapter-19.md)**
- Behavioral economics in CRO, advanced personalization, mobile deep dive

**[Chapter 20: Enterprise CRO](cro-chapter-20.md)**
- Building a CRO program, testing at scale, advanced experimentation
- Maturity model

**[Chapter 21: Testing Masterclass](cro-chapter-21.md)**
- Hypothesis development, advanced test design, statistical rigor
- Test analysis deep dive

**[Chapter 22: E-commerce Deep Dive](cro-chapter-22.md)**
- Product page, cart, checkout, mobile commerce
- Category/search optimization, post-purchase

**[Chapter 23: SaaS CRO](cro-chapter-23.md)**
- Trial-to-paid conversion, pricing optimization, product-led growth CRO
- B2B SaaS specifics

## Part VII: Mastery

**[Chapter 24: Mastery and Future Trends](cro-chapter-24.md)**
- Building a CRO culture, advanced analytics, emerging technologies
- Career development

**[Chapter 25: Revenue Optimization](cro-chapter-25.md)**
- Pricing deep dive, bundling/packaging strategies
- Monetization techniques, ARPU optimization
