<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# SaaS Landing Page Examples

Annotated breakdowns of high-converting SaaS landing pages. Swipe the structure, not the specific claims.

## 1. Slack — "Where Work Happens"

**Hero:**

```text
Slack is where work happens
Connect your tools. Automate your tasks. Build the workflows that move your company forward.
[Get Started] [Talk to Sales]
✓ Free forever for small teams
```

- 4-word headline claims the category. Dual CTAs serve different buyer types; trust signal reduces friction.
- Social proof: logos + "Trusted by millions" + G2 rating — three proof types simultaneously.
- Features: benefit-led header → 3 features each with outcome. "Already use" reduces friction.

## 2. Notion — "Your Wiki, Docs, & Projects. Together."

**Hero:**

```text
Your wiki, docs, & projects. Together.
Notion is the connected workspace where better, faster work happens.
[Get Notion Free]
[Animated product demo]
```

- Headline covers 3 use cases; single CTA reduces decision fatigue; demo shows, not tells.
- Social proof: `Trusted by: [Figma] [Pixar] [Nike] [Toyota]` + "Join 10M+ teams" — specific number, "teams" signals B2B.
- Use cases: Wiki / Docs / Projects each with one-line benefit. "Your way" = flexibility.

## 3. Basecamp — "The All-In-One Toolkit for Working Remotely"

**Hero:**

```text
Frustrated with your project management?
Basecamp's the calm, organized way to manage projects, work with clients, and communicate company-wide.
[Try Basecamp for free]
```

- Opens with pain point; "calm, organized" = emotional benefit.

**Before/After:**

```text
Before: Constant meetings | Lost files | Scattered apps | Anxiety
After:  One place | Real progress | Everyone in the loop | Calmer teams
```

- Pricing: `$299/month flat. Unlimited users, unlimited projects. No per-user pricing games.` — one tier; anti-competitor positioning.

## 4. Mailchimp — "Turn Emails into Revenue"

**Hero:**

```text
Turn Emails into Revenue
Grow your business with email marketing and automations that convert.
[Start Free Trial] — No credit card required
```

- Outcome-focused headline (revenue); low-friction CTA.
- Features: Email Builder / Audience Tools / Automations / Analytics — each with action-oriented benefit.
- Stat: `Generate up to 25x more orders with automations* (*Mailchimp data, 2023)` — specific, sourced, believable.

## Key Patterns

| Pattern | Example |
|---------|---------|
| Category claim headline | Slack: "Where Work Happens" |
| Pain-point opener | Basecamp: "Frustrated with your project management?" |
| Outcome headline | Mailchimp: "Turn Emails into Revenue" |
| Multi-use-case headline | Notion: "Your Wiki, Docs, & Projects. Together." |
| Dual CTA (awareness + intent) | Slack: [Get Started] + [Talk to Sales] |
| Before/After contrast | Basecamp: meetings/anxiety → one place/calm |
| Specific stat with source | Mailchimp: 25x orders, Mailchimp data 2023 |
| Flat pricing anti-positioning | Basecamp: "No per-user pricing games" |
