<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Customer Testimonials

**Effective traits:** Specific (metrics, not vague praise), Credible (full name, photo, title, company, logo, timestamp), Relevant (segmented by industry/use case), Outcome-focused (Problem → Solution → Result), Emotional, Objection-busting ("Too expensive" → "Paid for itself in month 1").

**Collection timing:** After successful outcome, positive support interaction, milestone, referral, or renewal. **6 questions:** (1) Biggest challenge before? (2) How did product solve it? (3) Specific results? (quantify) (4) What surprised you? (5) What would you tell someone considering it? (6) What nearly prevented purchase, and what changed your mind?

```text
[Photo]  "Specific result with metrics and emotional impact."
          — Full Name, Title at Company  [Logo]
```

Short-form: `★★★★★ "Specific outcome" — First Name L., Industry` Video: 60-90s, name/company → results → captions. Carousel: 5-7s auto-rotate, pause on hover, 3-5 max.

**Placement:** Homepage: 2-3 strong + logo bar. Product: 3-5 near description, ratings at top. Pricing: ROI-focused near hesitation points. Checkout: brief, trust badges, minimal. Landing: multiple throughout, strongest near CTA, video above fold.
