<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Cart Abandonment (3 Emails)

## E1 — Reminder (1h)

**Subject:** `Did something go wrong?`

**Body:** `"Noticed you didn't finish checkout. Your cart is saved: [Cart Link]. Hit reply if you need help."`

## E2 — Objections (24h)

**Subject:** `Quick question about your [Product] order`

**Body:** Uses [**Objection Handling (Q&A)**](direct-response-copy-templates-email-sequences-01-shared-patterns.md#reusable-patterns). Include cart link after Q&A.

## E3 — Final + Incentive (48h)

**Subject:** `[First Name], one more thing before you go`

**Body:** `"Use code [CODE] for [discount]. [Cart Link] — expires in 24 hours. P.S. [Guarantee]"`
