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# Personalization Tools

| Tier | Tools | Price Range |
|---|---|---|
| Free/DIY | AB Tasty/Optimizely/VWO (GA4-compatible), WordPress plugins (Geotargeting WP, If-So), custom JS | Free-low |
| Mid-tier | OptinMonster ($9-49/mo), Unbounce ($90-225/mo), HubSpot CMS ($300+/mo) | $9-300+/mo |
| Enterprise | Dynamic Yield, Optimizely Full Stack, Adobe Target | $$$ |
