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# Case Studies

**Best for:** B2B, high-consideration purchases, complex solutions, enterprise sales.

**Format 1 — PSR:** Customer Background → Challenge → Solution → Results (quantified) → Looking Forward. **Format 2 — Story Arc:** Hook (lead with best result) → Situation → Turning Point → Journey → Success → Lesson.

**Best practices:** Always quantify ("Reduced processing from 4h to 45min, enabling 3x more orders"). Include before/after, direct quotes, charts/screenshots/logos, industry-specific details. Repurpose into: PDF, web page, one-pager, video, slide deck, blog, social, email nurture.

**Video structure** (2-4 min): Result hook (5-10s) → Background (20-30s) → Challenge (30-45s) → Solution (30-45s) → Results with metrics (45-60s) → Recommendation (10-15s) → CTA (5s).

**Distribution:** Website with industry/use-case/size filters; sales battle cards mapped to objections; email nurture, retargeting ads, proposals; SEO-optimized content.
