<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Shared Patterns

Reusable defaults and snippets referenced across the email sequence templates.

## Shared Conventions

**Defaults** (don't repeat per email):

- Greeting: `Hey [First Name],`
- Sign-off: `[Your Name]`
- Reply invitation: at end
- Guarantee: `"Protected by our [X]-day guarantee. Zero risk."`

## Reusable Patterns

Referenced by name across sequences — customize inline.

**Social Proof**: `I want to introduce you to [Customer]. Before: [situation] → Challenge: [blocker] → Then they [action]. After: [results with numbers]. "[Testimonial]" The key insight? [Differentiator] [CTA]`

**Objection Handling (Q&A)**: `"Worth the price?" → [Value statement] · "Work for me?" → [Use cases] · "What if I don't like it?" → [Guarantee] · [Product-specific Qs] [CTA]`

**Urgency / Final Push**: `[What's ending] disappear in [timeframe]. After [deadline]: ❌ [Loss 1] ❌ [Loss 2] ❌ [Price increase]. If you've been on the fence, now's the time. [CTA]`
