<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# LinkedIn Ad Templates

## Template 1: B2B Lead Gen

**Best for:** SaaS, professional services

```text
Struggling to [common B2B challenge]?

Most [job title/teams] spend [time/money] on [inefficient process]
with [poor result].

[Product Name] helps you [achieve outcome] by [mechanism].
✓ [Feature → Benefit]  ✓ [Feature → Benefit]  ✓ [Feature → Benefit]

Join [X]+ [companies/teams] already using [Product].
→ [Start free trial / Book a demo / Download guide]
```

## Template 2: Thought Leadership to Offer

**Best for:** Building authority + generating leads

```text
Unpopular opinion: [Contrarian statement about industry topic]

Here's why:
[Point 1]
[Point 2]
[Point 3]

If you agree, you might like [resource/product].
It helps [audience] [achieve outcome] by [method].
→ Link in comments / Learn more
```

## Template 3: Case Study Ad

**Best for:** B2B proof, enterprise sales

```text
How [Company Name] [achieved specific result]

Challenge: [What they were struggling with]
Solution: [How they used your product]
Results:
• [Metric 1 improvement]
• [Metric 2 improvement]
• [Metric 3 improvement]

"[Testimonial from customer]"
— [Name], [Title] at [Company]

→ Read the full case study
```
