<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Creative Production Pipeline

```text
1. IDEATION   → Review winners, competitor research, customer feedback, brainstorm angles
2. BRIEF      → Define concept, script/outline, technical specs, assign to creator
3. PRODUCTION → Shoot/create, edit, add captions, export all formats
4. QA         → Check specs, review messaging, compliance check, approve/revise
5. LAUNCH     → Upload to Ads Manager, add to testing campaign, set up tracking, document
```

## Weekly Rhythm

Mon = review performance, kill losers · Tue = creative ideation · Wed = brief creators, start production · Thu = continue production, early QA · Fri = launch new creative

## Monthly Rhythm

Week 1 & 3 = new concept testing · Week 2 = iterate Week 1 winners · Week 4 = iteration + review/planning
