<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# UGC & Video Scripts

Ready-to-use script templates. Fill in the blanks, shoot, profit.

## UGC Script Templates

### Template 1: Problem-Solution (15-30s)

**Best For:** Products that solve clear pain points

```text
[HOOK - 3s]
"I used to [PROBLEM THEY RELATE TO]"

[AGITATION - 5s]
"I tried [ALTERNATIVES] and nothing worked.
It was so frustrating because [CONSEQUENCE OF PROBLEM]."

[SOLUTION - 10s]
"Then I found [PRODUCT].
[SHOW PRODUCT]
It [KEY BENEFIT] so now I can [POSITIVE OUTCOME]."

[PROOF - 5s]
"In just [TIME FRAME], I [SPECIFIC RESULT]."

[CTA - 3s]
"You have to try this. Link in comments/bio."
```

### Template 2: Testimonial Review (15-30s)

**Best For:** Building trust, social proof heavy

```text
[HOOK - 3s]
"Okay I have to tell you about [PRODUCT] because it actually [WORKS/CHANGED THING]."

[CREDIBILITY - 5s]
"So I've been [RELEVANT CONTEXT] for [TIME/EXPERIENCE].
I've tried pretty much everything."

[DISCOVERY - 5s]
"Someone recommended [PRODUCT] and I was skeptical honestly.
But I tried it anyway and..."

[RESULT - 10s]
"[PAUSE/REACTION] It's actually amazing.
[SPECIFIC BENEFIT 1]
[SPECIFIC BENEFIT 2]
I didn't expect it to work this well."

[CTA - 5s]
"If you're [TARGET AUDIENCE], you need this.
Seriously. [SPECIFIC RECOMMENDATION]."
```

### Template 3: Day-in-the-Life Integration (30-60s)

**Best For:** Lifestyle products, subscription services

```text
[HOOK - 3s]
"Come with me on a typical [DAY/MORNING/WORKOUT/etc.]"

[SETUP - 10s]
"So I always start by [ROUTINE ACTIVITY].
Then I [NEXT ACTIVITY]."
[SHOW NORMAL ACTIVITIES]

[PRODUCT INTEGRATION - 15s]
"This is where [PRODUCT] comes in.
I use it to [PRIMARY USE CASE].
[DEMONSTRATE PRODUCT NATURALLY]
What I love is [SPECIFIC FEATURE]."

[BENEFIT PROOF - 10s]
"Since I started using it, [TANGIBLE IMPROVEMENT].
It's become part of my daily routine."

[CLOSE - 5s]
"If you want to [DESIRED OUTCOME],
definitely check out [PRODUCT]. Game changer."
```

### Template 4: Unboxing/First Impression (30-45s)

**Best For:** Physical products, subscription boxes

```text
[HOOK - 3s]
"[PRODUCT] just arrived and I'm so excited to try it!"

[UNBOXING - 15s]
"Okay let's see what we got.
[OPEN PACKAGE] [SHOW CONTENTS]
Ooh, [COMMENT ON PACKAGING/PRESENTATION].
This is [PRODUCT NAME]..."

[FIRST IMPRESSION - 15s]
"[TRY PRODUCT]
Okay first impression... [GENUINE REACTION]
I really like how [SPECIFIC OBSERVATION].
The [FEATURE] is [POSITIVE ADJECTIVE]."

[VERDICT - 10s]
"Initial verdict: [RATING/OPINION].
I'll do a follow-up after using it for a week,
but so far I'm [IMPRESSED/EXCITED/etc.].
Link to [PRODUCT] is in [LOCATION]."
```

### Template 5: Tutorial/How-To (30-60s)

**Best For:** Products requiring demonstration

```text
[HOOK - 3s]
"Here's how I use [PRODUCT] to [ACHIEVE RESULT]"

[SETUP - 5s]
"First, you want to [FIRST STEP].
Make sure you [IMPORTANT TIP]."

[DEMONSTRATION - 20-30s]
"Step 1: [ACTION] [SHOW ACTION]
Step 2: [ACTION] [SHOW ACTION]
Pro tip: [INSIDER KNOWLEDGE]
Step 3: [ACTION] [SHOW ACTION]"

[RESULT - 10s]
"And that's it! Look at [RESULT].
[SHOW BEFORE/AFTER IF APPLICABLE]
Takes me [TIME] and the results speak for themselves."

[CTA - 5s]
"Get [PRODUCT] at [LINK/CTA]. You won't regret it."
```

### Template 6: Comparison/Switch Story (30-45s)

**Best For:** Competitive markets, winning customers from alternatives

```text
[HOOK - 3s]
"Why I switched from [COMPETITOR/OLD WAY] to [PRODUCT]"

[OLD SITUATION - 10s]
"So I was using [COMPETITOR/OLD WAY] for [TIME].
It was fine but [FRUSTRATION 1] and [FRUSTRATION 2].
I just accepted that's how it was."

[DISCOVERY - 10s]
"Then I heard about [PRODUCT].
I wasn't sure it would be different but I tried it.
And honestly? [REACTION]."

[COMPARISON - 15s]
"The difference is [SPECIFIC COMPARISON].
With [COMPETITOR]: [NEGATIVE]
With [PRODUCT]: [POSITIVE]
Plus [ADDITIONAL BENEFIT]."

[VERDICT - 5s]
"I'm never going back. [PRODUCT] just works better.
If you're using [COMPETITOR], make the switch."
```

## Founder/Talking Head Scripts

### Template 7: Origin Story (45-60s)

**Best For:** Building brand connection, differentiation

```text
[HOOK - 5s]
"[X] years ago, I was [FRUSTRATED SITUATION]."

[PROBLEM - 15s]
"I'd tried [SOLUTION A], [SOLUTION B], even [SOLUTION C].
Nothing worked the way I needed it to.
And it wasn't just me — I talked to [NUMBER] [PEOPLE]
who had the exact same problem."

[SOLUTION BIRTH - 15s]
"So I decided to build something better.
It took [TIME/EFFORT], but we created [PRODUCT].
The difference is [KEY DIFFERENTIATOR]."

[RESULT - 15s]
"Now [NUMBER] [PEOPLE] use [PRODUCT] to [OUTCOME].
[SPECIFIC RESULT/TESTIMONIAL].
And we're just getting started."

[CTA - 10s]
"If you've ever felt that same frustration,
I built this for you.
Try [PRODUCT] free at [WEBSITE]."
```

### Template 8: Direct Response Explainer (30-45s)

**Best For:** Clear value proposition, converting cold traffic

```text
[HOOK - 5s]
"If you're [TARGET AUDIENCE] and you're tired of [PROBLEM], watch this."

[VALUE PROP - 15s]
"[PRODUCT] helps you [PRIMARY BENEFIT]
without [COMMON PAIN POINT OF ALTERNATIVES].
Here's how it works: [SIMPLE EXPLANATION IN 2-3 SENTENCES]."

[PROOF - 15s]
"We've helped [NUMBER] [PEOPLE] [ACHIEVE RESULT].
[CUSTOMER NAME] said: '[BRIEF QUOTE]'
[SHOW TESTIMONIAL/LOGO/RESULT]"

[CTA - 10s]
"Start your free trial at [WEBSITE].
No credit card required.
See why [PEOPLE] are making the switch."
```

### Template 9: Myth-Buster (30-45s)

**Best For:** Controversial positioning, thought leadership

```text
[HOOK - 5s]
"Most [INDUSTRY EXPERTS] will tell you [COMMON BELIEF]. They're wrong."

[MYTH - 10s]
"The truth is, [CONTRARY REALITY].
I know because [CREDIBILITY STATEMENT].
I've seen what actually works."

[TRUTH - 15s]
"Here's what [SUCCESS] actually looks like:
[INSIGHT 1]
[INSIGHT 2]
This is why [PRODUCT] does [DIFFERENT APPROACH]."

[PROOF - 10s]
"The results? [SPECIFIC OUTCOME].
Not theory — real data from real [CUSTOMERS]."

[CTA - 5s]
"See for yourself. [PRODUCT] at [WEBSITE]."
```

### Template 10: FAQ/Objection Buster (30-45s)

**Best For:** Retargeting, addressing hesitation

```text
[HOOK - 5s]
"'[COMMON OBJECTION]' — I hear this all the time. Let me address it."

[ACKNOWLEDGMENT - 5s]
"I get it. [VALIDATE CONCERN]. It's a fair question."

[ANSWER - 20s]
"Here's the truth: [DIRECT ANSWER TO OBJECTION]
[ADDITIONAL CONTEXT/PROOF]
[EXAMPLE OR DATA POINT]"

[REFRAME - 10s]
"So the real question isn't [OBJECTION].
It's: [REFRAMED QUESTION FAVORING YOUR SOLUTION]"

[CTA - 5s]
"[PRODUCT] — try it risk-free at [WEBSITE]."
```

## Short-Form Video Scripts (Reels/Stories)

### Template 11: Quick Result (15s)

```text
[HOOK - 2s]
"Watch this." / "[OUTCOME] in [TIME]" / "This is insane."

[TRANSFORMATION - 10s]
[SHOW BEFORE] → [SHOW PRODUCT USE] → [SHOW AFTER]

[CTA - 3s]
"[PRODUCT NAME]. Link in bio."
```

### Template 12: Three Reasons (15-20s)

```text
[HOOK - 3s]
"3 reasons [PRODUCT] is better than [ALTERNATIVE]"

[REASON 1 - 4s] "One: [BENEFIT] — [QUICK PROOF]"
[REASON 2 - 4s] "Two: [BENEFIT] — [QUICK PROOF]"
[REASON 3 - 4s] "Three: [BENEFIT] — [QUICK PROOF]"

[CTA - 3s]
"Try it. Link below."
```

### Template 13: POV Hook (15s)

```text
[TEXT ON SCREEN]
"POV: You just discovered [PRODUCT]"

[VIDEO - 12s]
[Show reaction] → [Show using product] → [Show result/satisfaction]

[CTA - 3s]
"Join [NUMBER]+ [PEOPLE] — link in bio"
```

## Script Writing Tips

### Timing Guidelines

| Element | Duration |
|---------|----------|
| Hook | 2-5s |
| Problem/Setup | 5-10s |
| Solution/Demo | 10-20s |
| Proof | 5-10s |
| CTA | 3-5s |

### Pacing

- **Fast:** Awareness, younger audience
- **Medium:** Most products (default)
- **Slow:** Complex B2B, older audience

### Natural Speech

1. Write how you talk, not how you write
2. Use contractions (don't, can't, it's)
3. Short sentences beat long ones
4. Include natural pauses and reactions
5. Bullet points for creator = more natural delivery

### CTAs

**Strong:** "Link in bio" · "Tap below" · "Get yours at [brand].com" · "Try it free" · "Click the link"

**Weak:** "Check it out if you want" · "Maybe consider this" · "If you're interested..."

*Next: [Creative Frameworks](frameworks.md)*
