<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Reviews and Ratings

**Platforms:** E-commerce: Yotpo, Bazaarvoice, Trustpilot, Judge.me. SaaS: G2, Capterra, TrustRadius. General: Google, Yelp, Facebook, BBB.

**Implementation:** Display above fold with aggregate rating + distribution bar; enable filtering (rating/verified/date/helpfulness); add `✓ Verified Purchase` badges; respond to all reviews; encourage photo/video; request 7-14 days post-delivery (physical) or after outcome (digital).

```text
[Product Name]  ★★★★☆ 4.6 (2,847 reviews)
5★: 68%  ████████████████████░░░░░
4★: 22%  ████████░░░░░░░░░░░░░░░░░
3★:  6%  ██░░░░░░░░░░░░░░░░░░░░░░░
2★:  2%  ░░░░░░░░░░░░░░░░░░░░░░░░░
1★:  2%  ░░░░░░░░░░░░░░░░░░░░░░░░░
```

**Negative reviews:** Thank → Apologize → Explain → Fix → Offer resolution → Take offline. Don't: get defensive, argue, delete (unless fraudulent), give generic responses.

**Ethical incentives:** Same incentive regardless of rating, always disclose. Illegal: paying for positive-only reviews, undisclosed incentives, fake reviews.
