<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Complete VSL Script Example

**Product:** Course on Landing Page Copywriting | **Price:** $497 | **Duration:** ~15 minutes

---

**[INTRO — 0:00-0:30]**

[Text on screen: "Why Most Landing Pages Don't Convert (And How to Fix It)"]

"If your landing pages aren't converting...

If you've tried tweaking your headlines, testing buttons,
and even hiring copywriters...

And nothing seems to move the needle...

Then what I'm about to share might change everything.

My name is [Name], and in the next few minutes,
I'm going to show you the exact framework
I've used to write landing pages that convert
at 2-3x the industry average."

---

**[PROBLEM — 0:30-2:00]**

"Here's the thing about landing pages:

Most people approach them completely wrong.

They think it's about the design.
Or the button color.
Or the headline formula.

So they read 10 blog posts about 'best practices'...
They copy what their competitors are doing...
They A/B test tiny details that don't matter...

And they end up with a page that looks good
but doesn't convert.

Sound familiar?

I know because I was there too."

---

**[AGITATE — 2:00-3:30]**

"And here's what happens when your landing pages don't convert:

Every dollar you spend on ads gets wasted.
Every piece of content you create leads nowhere.
Every visitor bounces and never comes back.

You're literally paying to send people
to a page that doesn't work.

And every day you let this continue,
you're leaving money on the table.

$10... $100... $1,000... every single day.

The math is brutal."

---

**[STORY — 3:30-7:00]**

"Three years ago, I was running an agency.

We were getting traffic—lots of it.
But conversions were terrible.

I hired 'expert' copywriters. Expensive.
I bought every course on conversion optimization.
I tested hundreds of variations.

Nothing worked.

I was about to shut down the agency when
I discovered something that changed everything.

I was reading an old copywriting book from the 1960s...

And I realized that modern marketing had forgotten
the fundamentals that actually make people buy.

It wasn't about tricks. It wasn't about tactics.

It was about understanding the psychology of decision-making
and structuring your page to match how people actually think.

So I rebuilt my landing page framework from scratch.

Based on psychology, not 'best practices.'

The first page I rewrote? Conversion rate went from 1.8% to 7.2%.

That's a 4x improvement.

I rewrote another. Same thing.
And another. Same results.

That's when I knew I was onto something."

---

**[SOCIAL PROOF — 7:00-9:00]**

"Since then, I've helped hundreds of businesses
transform their landing pages.

[Name] increased her conversion rate from 2.1% to 8.7%
That translated to $127,000 in additional revenue—
from the same traffic she was already getting.

[Name] used the framework to launch his course.
Sold $43,000 in the first week.

[Name] optimized her SaaS trial page.
Trial sign-ups went up 340%.

The results speak for themselves.

And now I want to share this framework with you."

---

**[OFFER — 9:00-12:00]**

"Introducing: The Landing Page Accelerator.

Module 1: The Psychology of Conversion
Understand how people actually make buying decisions. Value: $197

Module 2: The Page Framework
The exact 12-section structure for every high-converting page. Value: $297

Module 3: Writing Copy That Converts
Headlines, body copy, and CTAs that move people to action. Value: $197

Module 4: Testing and Optimization
Test smart, iterate fast, continuously improve. Value: $97

Total Training Value: $788

BONUS 1: The Swipe File — 50+ annotated high-converting examples. Value: $197
BONUS 2: Page Templates — Copy-paste templates for every page type. Value: $147
BONUS 3: Private Community — Members-only feedback and learning. Value: $97

That's $1,229 in total value.

Your investment is just $497. Or 3 payments of $177."

---

**[GUARANTEE — 12:00-13:00]**

"You're completely protected by our
30-Day 'Landing Page Transformation' Guarantee.

Go through the training. Apply the framework. Build your landing page.

If your conversion rate doesn't improve significantly—
or if you're unhappy for any reason—
just email us within 30 days.

Full refund. No questions asked.

You literally have nothing to lose."

---

**[CLOSE — 13:00-15:00]**

"So here's my question:

How much longer are you going to let
underperforming pages cost you customers?

Every day you wait is another day of wasted ad spend...
Another day of missed revenue...
Another day of watching competitors win.

The framework is proven.
The results are real.
The guarantee removes all risk.

Click the button below this video to get started.
Enter your details. Get instant access.
And start building landing pages that actually convert.

I'll see you inside."

[Button: "Get Instant Access"]
