<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# UGC Creator Brief Template

## Brand

**Brand:** [Your Company] | **Product:** [Specific Product/Service] | **Website:** [URL]

**What We Sell:** [1-2 sentence description]

**Price Point:** [Price or range]

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## Target Audience

**Who buys this:** Age [Range] · Gender [if relevant] · [Occupation/Role]

**Their problem:** [What frustration/challenge do they face?]

**What they want:** [What outcome are they seeking?]

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## Video Requirements

**Style:**
- [ ] Testimonial (honest review)
- [ ] Problem-Solution
- [ ] Day-in-the-Life
- [ ] Unboxing/First Impression
- [ ] Tutorial/How-To
- [ ] Other: _______________

**Tone:**
- [ ] Casual and friendly
- [ ] Excited and energetic
- [ ] Calm and informative
- [ ] Professional but relatable

**Length:** Target [15 / 30 / 45 / 60]s · Min [X]s · Max [X]s

**Format:**
- [ ] Vertical (9:16) — Primary
- [ ] Square (1:1)
- [ ] Both

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## Key Messages

**Primary Benefit (MUST communicate):** [The #1 thing viewers should understand]

**Supporting Points (1-2):**
1. [Secondary benefit]
2. [Secondary benefit]

**Proof Point:** [Specific result, timeframe, or evidence]

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## Script Guidance

**Hook options (choose one or write your own):**
- "I need to tell you about [PRODUCT]..."
- "Okay so I've been using [PRODUCT] for [TIME] and..."
- "If you struggle with [PROBLEM], you need to see this"
- "Here's my honest review of [PRODUCT]..."

**Talking Points:**
1. [Point to cover]
2. [Point to cover]
3. [Point to cover]

**Must-Say:** Product name: [Name] (pronounce: _______) · CTA: [URL or "link in bio"]

**Don't Say:** [Competitor names] · [Claims we can't make] · [Anything else to avoid]

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## Visual Requirements

**Product shots:**
- [ ] Product in hand/packaging
- [ ] Product being used
- [ ] Result/outcome (if visible)
- [ ] Close-up of [specific feature]

**Setting:**
- [ ] Home
- [ ] Office/work
- [ ] Outdoor
- [ ] Doesn't matter

**Wardrobe:** [Any guidelines or "whatever feels natural"]

**Lighting:** Good natural light or ring light. Avoid harsh shadows.

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## Technical & Delivery

**Resolution:** 1080x1920 minimum (4K preferred) · **Format:** MP4 or MOV

**Audio:** Clear, minimal background noise. External mic if available. No echo-y rooms.

**Captions:** Not needed (we'll add)

**Deliverables:**
- [ ] Final edited video
- [ ] B-roll footage (product shots) separately
- [ ] Raw footage (optional but appreciated)

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## References

**Style references:** [Link] · [Link]

**Our past top performers:** [Link if available]

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## Timeline

| Milestone | Date |
|-----------|------|
| Brief Sent | [Date] |
| First Draft Due | [Date] |
| Revision Due | [Date] |
| Final Due | [Date] |

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## Payment

**Rate:** $[Amount] per video · **Revisions:** [1-2] rounds · **Terms:** [On delivery / Net 15] · **Method:** [PayPal / Venmo]

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## Usage Rights

- [ ] Paid Ads (Facebook/Instagram)
- [ ] Organic Social
- [ ] Website
- [ ] Duration: [Perpetual / 12 months / etc.]

By delivering the video, you grant [COMPANY] rights to use the content as described above.

---

## Contact

**Name:** [Name] · **Email:** [Email] · Questions? Reply to this brief or DM me.
