<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Chapter 15: Personalization and Dynamic Content

Dynamic content adapts per visitor based on attributes, behavior, or context — increasing relevance and conversion.

## Sections

- [Types of Personalization](cro-chapter-15/01-personalization-types.md) — Geo-based, returning visitor, referral source, behavioral, dynamic headlines, smart CTAs, recommendation engines, and segmented A/B testing with benchmarks.
- [Personalization Tools](cro-chapter-15/02-tools.md) — Free/DIY, mid-tier, and enterprise tool options with pricing.
- [Best Practices](cro-chapter-15/03-best-practices.md) — Phased rollout order, privacy rules, testing discipline, and fallback requirements.
- [Case Studies](cro-chapter-15/04-case-studies.md) — Five real-world examples with results and reasoning.
- [Future Trends](cro-chapter-15/05-future-trends.md) — AI hyper-personalization, predictive personalization, cross-device, and real-time context.
- [Personalization Checklist](cro-chapter-15/06-checklist.md) — Strategy, implementation, testing, privacy/compliance, and optimization steps.
