<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Welcome Emails

Reference corpus of annotated welcome email examples.

## Chapters

| File | Contents |
|------|----------|
| [direct-response-copy-swipe-file-emails-01-welcome-01-notion-casual-personal.md](direct-response-copy-swipe-file-emails-01-welcome-01-notion-casual-personal.md) | Notion-style onboarding email with 3 first actions and a lightweight support cue |
| [direct-response-copy-swipe-file-emails-01-welcome-02-basecamp-personality-driven.md](direct-response-copy-swipe-file-emails-01-welcome-02-basecamp-personality-driven.md) | Basecamp-style welcome email using fast activation steps, a tour offer, and a named sender |
| [direct-response-copy-swipe-file-emails-01-welcome-03-copyblogger-lead-magnet-delivery.md](direct-response-copy-swipe-file-emails-01-welcome-03-copyblogger-lead-magnet-delivery.md) | Copyblogger-style delivery email that fulfills the opt-in promise and previews follow-up |

## Quick Comparison

| Example | Primary job | Key pattern |
|---------|-------------|-------------|
| Notion | Get the user to first value fast | Three simple first steps + helpful P.S. |
| Basecamp | Reduce activation friction | Tiny setup sequence + real-person signoff |
| Copyblogger | Deliver a lead magnet and set expectations | Immediate fulfillment + guided next steps |

## Notes

- Use this index when you want a fast pattern-level comparison.
- Open the chapter files for the full email copy and the original analysis.
