<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Swipe File

A collection of proven copy examples to learn from and adapt.

> "Good artists copy. Great artists steal." — Picasso

## How to Use This Swipe File

1. **Study the structure** — Don't just copy words; understand WHY it works
2. **Adapt to your voice** — Keep the framework, change the specifics
3. **Test your versions** — What works for them may need tweaking for you
4. **Build your own** — Add winning examples as you find them

## Contents

- [Headlines](headlines.md) — 50+ proven headline examples
- [Landing Pages](landing-pages.md) — Annotated landing page breakdowns
- [Emails](emails.md) — High-converting email examples
- [Ads](ads.md) — Facebook, Google, and social ad copy
- [VSL Scripts](vsl-scripts.md) — Video sales letter frameworks

## Quick Reference: What to Swipe

| When You Need | Swipe This |
|---------------|------------|
| Attention-grabbing opener | Headlines, Ad hooks |
| Problem agitation | Landing page problem sections |
| Social proof | Testimonial formats |
| Urgency/scarcity | Email close sequences |
| CTAs | Landing page buttons |
| Value stacking | Offer sections |
