<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Guarantees and Design Principles

## Guarantee Templates

```text
100% Money-Back Guarantee
Try [Product] for [X] days. If you don't [achieve outcome], we'll refund every penny. No questions asked.
```

```text
The "[Product] Promise"
If [Product] doesn't [specific result] within [timeframe], show us you implemented it and we'll give you a full refund.
```

## Design Principles

1. **One CTA** — same action repeated multiple times
2. **F-pattern reading** — important content on left
3. **Above the fold** — value prop visible without scrolling
4. **Visual hierarchy** — Headlines > subheads > body
5. **Whitespace** — elements need room to breathe
6. **Mobile-first** — 60%+ of traffic is mobile
7. **Minimal navigation** — don't give them exit options
8. **Consistent styling** — same button color throughout
