<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Email Swipe File

High-converting email examples with analysis. 10 real-world examples + subject line formulas + fill-in templates.

## Chapters

| File | Contents |
|------|----------|
| [emails/01-welcome.md](emails/01-welcome.md) | Welcome emails — Notion, Basecamp, Copyblogger (3 examples) |
| [emails/02-nurture.md](emails/02-nurture.md) | Nurture emails — Morning Brew, James Clear (2 examples) |
| [emails/03-sales.md](emails/03-sales.md) | Sales emails — launch, trial ending, cart abandonment, webinar (4 examples) |
| [emails/04-reengagement.md](emails/04-reengagement.md) | Re-engagement emails — "We Miss You" (1 example) |
| [emails/05-subject-lines.md](emails/05-subject-lines.md) | Subject line formulas by trigger: curiosity, benefit, urgency, social proof, question, personal, warning |
| [emails/06-templates.md](emails/06-templates.md) | Fill-in templates: quick value, story, social proof |

## Best Practices (Quick Reference)

- Subject lines: 40–50 characters
- Preview text: extends your subject, don't repeat it
- Open with value or hook, not throat-clearing
- Short paragraphs (1–3 sentences)
- One CTA per email
- Mobile-friendly (60%+ read on mobile)
- Send at consistent times (build habit)
- Test subject lines (biggest lever)
