<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Landing Page Templates

Copy-paste frameworks for different landing page types. Common Sections appear once — reference from any template.

## Common Sections

### HERO (base pattern)

```text
[HEADLINE: Get/Achieve] [Desired Outcome] [Without/In] [Timeframe/Objection]
[SUBHEADLINE:] [Product Name] helps [target audience] [achieve result] so they can [outcome].
[PRIMARY CTA]
```

### PROBLEM

```text
Sound Familiar? / If you've ever [struggled with problem]...
You're [doing painful activity] but [not getting desired result].
You've tried:
- [Solution 1] — but [why it fails]
- [Solution 2] — but [why it fails]
- [Solution 3] — but [why it fails]
Meanwhile, [negative consequence escalates].
```

### SOLUTION

```text
Introducing [Product Name]
The [category] that [key differentiator].
Unlike [competitors], [Product] uses [unique approach] to [achieve result] without [common objection].
[Screenshot or diagram]
```

### SOCIAL PROOF

```text
See What Our Customers Say / Join [X]+ [people] who've [action]
"[Specific result achieved with product]"
— [Name], [Title] at [Company]  [Photo]
"[Quote about transformation/experience]"
— [Name], [Title] at [Company]  [Photo]
Case Study (optional):
  [Company Name] | Challenge: [X] | Solution: [X] | Result: [metrics]
Stats bar: [X]% average improvement | [X]+ customers | [X]/5 on G2
```

### FINAL CTA

```text
Ready to [Achieve Desired Outcome]?
Join [X]+ [companies/teams/users] who've already [achieved result].
[Primary CTA Button]
Trust signals: No credit card required | Set up in [X] min | [X]-day guarantee
[Deadline/scarcity reason — if applicable]
```

## Template 1: SaaS Free Trial Page

Hero -> Problem -> Solution -> How It Works -> Features -> Social Proof -> Pricing -> FAQ -> Final CTA

### HERO

```text
[Outcome-focused headline]
[Subheadline: who + benefit]
[Start Your Free Trial]
Trust: No credit card | Free [X] days | Cancel anytime
Logos: Trusted by [X]+ [companies] including [Logo x5]
[Product screenshot or demo video]
```

### HOW IT WORKS

```text
1. [Action verb] your [thing] — [Brief description] [Visual]
2. [Action verb] [next thing] — [Brief description] [Visual]
3. [Action verb] [result] — [Brief description] [Visual]
```

### FEATURES

```text
Everything You Need to [Achieve Outcome]
[Icon] [Feature Name] — [Benefit statement: what this means for you]
[Icon] [Feature Name] — [Benefit statement]
(repeat for each feature — aim for 4-6)
```

### PRICING

```text
Simple, Transparent Pricing
[Starter]              [Professional — MOST POPULAR]     [Enterprise]
$[X]/mo                $[X]/mo                           Custom
For [who]              For [who]                         For [who]
- [Feature 1-3]        - Everything in Starter, plus:    - Everything in Pro, plus:
                       - [Feature 4-6]                   - [Feature 7-8]
                                                         - Dedicated support
[Start Free Trial]     [Start Free Trial]                [Contact Sales]
```

### FAQ

```text
Q: How is [Product] different from [competitor]?
A: Unlike [X], we [differentiator]. This means [benefit].
Q: Does [Product] work with [common integration]?
A: Yes! We integrate with [list]. Here's how: [brief explanation].
Q: What if I'm not technical?
A: Designed for [non-technical audience]. Most users set up in under [X] minutes, no coding.
Q: How long to see results?
A: Most customers see [specific result] within [timeframe]. Depends on [factors].
```

## Template 2: Lead Magnet Page

Hero -> What's Inside -> Social Proof -> About (optional) -> Final CTA

### HERO

```text
[Get/Download/Access] The [Adjective] [Resource Type] to [Achieve Outcome]
Learn [what they'll learn] without [common objection].
Name: [________]  Email: [________]  [Get Free Access]
We respect your privacy. Unsubscribe anytime.
[Image of lead magnet — PDF cover, video thumbnail, etc.]
```

### WHAT'S INSIDE

```text
Inside This Free [Guide/Checklist/Template], You'll Discover:
- [Thing #1] — [Why this matters]
- [Thing #2] — [Why this matters]
- [Thing #3] — [Why this matters]
(continue for each key takeaway)
```

### ABOUT (optional)

```text
About [Your Name/Company]
I've [achievement related to topic] for [impressive stat].
This [resource] contains [origin story — why you created it].
```

## Template 3: Sales Page (Course/Product)

Hero -> Problem -> Story -> Solution -> Offer -> Guarantee -> Final CTA

### HERO

```text
[How to/The] [Achieve Outcome] [Timeframe] [Without Objection]
The [step-by-step/complete/proven] [system/method/framework] to [achieve result].
[VIDEO or LONG-FORM COPY STARTS HERE]
```

### STORY

```text
I know exactly how you feel because I was there too.
[Timeframe] ago, I [was in same painful situation].
I tried [what didn't work]. I spent [money/time] on [failed attempts]. I was about to [give up].
Then [discovery moment/insight].
Within [timeframe], I [achieved result].
Since then, I've [credibility builder — helped X people, generated $Y, etc.].
```

### SOLUTION

```text
That's why I created [Product Name].
[Product Name] is [brief description] that helps you [achieve outcome] without [objection].
Unlike [alternatives], [Product] works because [unique approach/insight].
```

### OFFER

```text
Here's Everything You Get With [Product Name]
Module 1: [Name] — [What it covers] — Value: $[X]
Module 2: [Name] — [What it covers] — Value: $[X]
(continue for all modules)
Bonuses (when you join today):
BONUS #1: [Name] ($[X] value) — [Description]
BONUS #2: [Name] ($[X] value) — [Description]
Total Value: $[Big Number]
Your Investment Today: $[Price] (or [X] payments of $[Y])
```

### GUARANTEE

```text
Try [Product] Risk-Free for [X] Days
Go through the [training/materials]. Implement what you learn. See results.
If you don't [achieve specific outcome] or you're not satisfied,
email us within [X] days for a full refund. No questions asked.
```

### FINAL CTA

```text
You Have Two Choices:
Keep [experiencing the pain]. Keep [negative consequence].
Or click below and [start achieving outcome].
[Yes, I Want [Outcome] ->]
Remember: You're protected by our [X]-day guarantee.
```

## Template 4: Webinar Registration Page

```text
Free Training: How to [Achieve Specific Outcome] in [Timeframe]
Join [Your Name] on [Date] at [Time] to learn [what they'll learn].
[Date] | [Time] [Timezone] | [Duration] minutes
Name: [________]  Email: [________]  [Reserve My Seat]
You'll discover:
- [Takeaway #1] — [Why this matters]
- [Takeaway #2] — [Why this matters]
- [Takeaway #3] — [Why this matters]
Plus: Everyone who attends live gets [bonus/gift].
About [Your Name]: [Brief credibility — 1-2 sentences]
Only [X] spots available — [Reserve My Seat Now]
Can't make it live? Register anyway — we'll send the recording.
```

## Quick Substitution Guide

| Placeholder | Replace with |
|---|---|
| `[Product Name]` | Your actual product name |
| `[X]` | Specific number or metric |
| `[Desired Outcome]` | The main result they want |
| `[Target Audience]` | Who you're talking to |
| `[Objection]` | Main reason they might not buy |
| `[Timeframe]` | How long to see results |
| `[Unique Mechanism]` | Why your approach works differently |
