<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# VSL Scripts Swipe File

Video Sales Letter frameworks and examples.

## What Is a VSL?

A Video Sales Letter (VSL) is a sales page in video format leveraging voice for emotional impact, visuals for engagement, and pacing for retention.

**When to use:** High-ticket offers ($500+), complex products needing explanation, personal brand/coaching, video-preferring audiences.

## Contents

| Chapter | Description |
|---------|-------------|
| [PASTOR Framework](direct-response-copy-swipe-file-vsl-scripts-pastor-framework.md) | Six-phase VSL structure with fill-in-the-blank script templates |
| [Complete VSL Example](direct-response-copy-swipe-file-vsl-scripts-example.md) | Full 15-minute script for a $497 landing page copywriting course |
| [VSL Script Template](direct-response-copy-templates-vsl-script.md) | Detailed section-by-section template with coaching notes and best practices |

## VSL Best Practices

| Area | Guidance |
|------|----------|
| **Pacing** | Start slow (trust) → speed up in story (momentum) → slow for offer (comprehension) → fast close (urgency) |
| **Visuals** | Text on screen reinforces key points; slides > talking head for longer VSLs; show proof |
| **Voice** | Conversational, not scripted; vary energy; pause for emphasis; talk to one person |
| **Length** | Lead magnet: 5-10 min · Low-ticket ($100-500): 10-20 min · Mid-ticket ($500-2k): 20-35 min · High-ticket ($2k+): 30-60 min |
| **Testing** | Test hooks first (first 30s determines everything), then story angles, offer presentation, CTA timing |

## Quick VSL Script Template

```text
[0:00-0:30]  HOOK        "If you [problem/frustration], then..."
[0:30-2:00]  PROBLEM     "Here's what most people do... and why it doesn't work."
[2:00-3:00]  AGITATE     "The real cost of this problem..."
[3:00-6:00]  STORY       "I was in the same spot... here's what changed."
[6:00-8:00]  MECHANISM   "The key insight that makes this work..."
[8:00-10:00] SOCIAL PROOF "Here's what happened for others..."
[10:00-13:00] OFFER      "Here's everything you get..."
[13:00-14:00] GUARANTEE  "You're protected by..."
[14:00-15:00] CLOSE      "Here's what to do next..."
```

## Further Reading

- [Landing Page Structure](direct-response-copy-frameworks-landing-page-structure.md) — written page framework
- [Offer Construction](direct-response-copy-frameworks-offer-construction.md) — value stacking
- [Objection Handling](direct-response-copy-frameworks-objection-handling.md) — FAQ sections
