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<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Creative Production Specs and Team

## Technical Specifications

- Video: 1080x1920 (9:16) min · MP4/MOV · H.264 · 30fps · 15-60s · max 4GB
- Image: 1080x1080 (1:1) min · JPG/PNG · max 30MB · text <20% of image area
- Aspect ratios: 1:1 1080x1080 (feed, universal) · 4:5 1080x1350 (feed, mobile-optimized) · 9:16 1080x1920 (Stories, Reels) · 16:9 1920x1080 (in-stream, desktop)

## Team Models

| Option | Pros | Cons | When |
|--------|------|------|------|
| **In-house** | Full control, faster iteration, deep product knowledge, lower cost at scale | Fixed costs, limited perspectives, capacity constraints | $20K+/month, constant creative flow |
| **Agency** | Diverse experience, scalable capacity, strategic guidance | Higher cost, less control, slower feedback loops | New to paid ads, lack internal capability |
| **Freelancers** | Flexible, cost-effective for specialists, diverse perspectives | Management overhead, variable quality, availability issues | Specialist needs, variable volume |

## Sourcing and Management

- Freelancer platforms: Upwork/Fiverr (budget) · Working Not Working/Dribbble (premium) · Industry Slack communities · Referrals
- UGC creators -- find: Billo, Insense, Trend, Minisocial · social search · direct DM outreach · creator agencies
- UGC creators -- manage: clear brief, reference examples, 1-2 revision rounds, usage rights agreement, payment terms

## Roles and Review

- Creative strategist (hire at $50K+/month): analyzes performance data, identifies winning patterns, creates briefs, manages pipeline, tests and iterates
- Editor checklist: correct aspect ratios · captions added and timed · sound levels normalized · brand guidelines followed · file naming convention followed
