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# Creative Production Volume

| Monthly Ad Spend | New Concepts/Week | Iterations/Week | Total/Week |
|------------------|-------------------|-----------------|------------|
| <$5K | 2-3 | 2-3 | 4-6 |
| $5-20K | 4-6 | 4-6 | 8-12 |
| $20-50K | 6-10 | 6-10 | 12-20 |
| $50-100K | 10-15 | 10-15 | 20-30 |
| $100K+ | 15-25+ | 15-25+ | 30-50+ |

## Mix

70% iterations (variations of winners) / 30% new concepts

## Expected Win Rates

Untested concepts 10-20% · Research-based 20-30% · Iterations of winners 30-50% · AI-optimized variations 25-40%

Expect 5-10 concepts to find 1-2 winners.
