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## Website Elements That Impact Conversions

- **High-impact**: value proposition, headlines, CTAs, forms, product images, social proof, pricing display, navigation, page speed, mobile experience
- **Medium-impact**: copy, trust badges, guarantees, checkout process, payment options, shipping info, FAQ, color/layout, typography
- **Supporting**: footer, about page, contact info, privacy policy, blog, related products, search, live chat

Relative importance varies by industry and audience — test to determine what matters for your context.
