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<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Case Studies

| Scenario | Change | Result | Why |
|---|---|---|---|
| E-commerce geo-shipping | "Free shipping to [City]" via IP geolocation | +17% checkout starts, +12% purchases | Reduced shipping uncertainty |
| SaaS dynamic headline | Headline matched ad keyword ("Trello Alternative for Growing Teams") | +34% trial signups from paid, +18% overall | Message-match from ad to landing page |
| Lead gen returning visitor | Return visitors get exit-intent popup with free audit offer | +28% lead capture from returners | Warmer leads ready for direct offer |
| E-commerce cart recovery | Tiered incentives by cart value (<$50: shipping nudge, $50-100: 10% off, $100+: free express) | 23% recovery rate (vs 12% generic) | Incentive matched cart value |
| SaaS industry pages | Separate pages per vertical (real estate, insurance, financial advisors) | 5.8% conversion vs 2.3% generic (+152%) | Specificity and relevance |
