<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Ad Creative Mastery

High-converting advertising creative for Meta, Google, TikTok, and beyond.

## Structure

Entry point: `ad-creative.md` (compact index with core principles and quick references).

Sub-documents (loaded on demand):

| File | Content |
|---|---|
| `platform-meta.md` | Meta/Facebook ad formats, specs, copy formulas |
| `platform-google.md` | Google Search, Display, Performance Max, YouTube |
| `copywriting.md` | PAS/AIDA/BAB frameworks, 100+ headline formulas, brand voice |
| `video-ugc.md` | Video ad hooks, UGC-style ad creation |
| `testing-optimization.md` | Testing methodology, scoring rubrics, DCO, A/B testing, metrics |
| `psychology-targeting.md` | Emotional triggers, cognitive biases, audience-message match |
| `offers-landing.md` | Offer construction, pricing psychology, landing page congruence |
| `campaign-management.md` | Creative briefs, competitor analysis, seasonal, retargeting, fatigue |
| `ai-tools-reference.md` | AI creative tools, implementation roadmap, quick references |

Deep-dive chapters: see `CHAPTERS.md` (12 chapters covering video mastery, AI production, platform strategies, testing frameworks, and more).

## Usage

Available at `marketing-sales/ad-creative*.md`. Reference via the Marketing agent or directly in prompts.
