<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Creative Production System

Reference corpus for Meta creative operations. This file is now a slim index; detailed guidance lives in focused chapter files.

## What This Covers

- Production pipeline from ideation through launch
- QA and pre-launch review
- Creative volume planning by spend level
- Iteration rules for refreshing winners
- Asset organization, naming, and tracking
- Technical specs, team models, and hiring guidance

## File Index

| File | Topic |
|------|-------|
| `meta-ads-creative-production-pipeline.md` | End-to-end production pipeline plus weekly and monthly operating rhythm |
| `meta-ads-creative-production-qa.md` | Pre-launch checklist and phone test |
| `meta-ads-creative-production-volume.md` | Volume requirements, 70/30 pipeline split, expected win rates |
| `meta-ads-creative-production-iteration.md` | Winner analysis, variation types, refresh triggers, refresh process |
| `meta-ads-creative-production-assets.md` | Folder structure, file naming, tracking sheet fields |
| `meta-ads-creative-production-specs-team.md` | Technical specs, team models, creator sourcing, editor checklist |

## Quick Reference

- Pipeline: ideation → brief → production → QA → launch
- Weekly rhythm: Mon performance review · Tue ideation · Wed creator briefing/start production · Thu production + early QA · Fri launch
- Monthly rhythm: Weeks 1 and 3 test new concepts · Week 2 iterate winners · Week 4 iterate + review
- Default mix: 70% winner iterations / 30% net-new concepts

## Related

- Previous: [Creative Frameworks](meta-ads-creative-frameworks.md)
- Next: [Creator Briefs](meta-ads-creative-briefs-ugc-brief.md)
