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# Design System: Corporate Traditional — Visual Theme & Atmosphere

This design system embodies institutional authority, trustworthiness, and time-tested professionalism. It draws from the visual language of established organisations — law firms, financial institutions, government agencies, and universities — where credibility is communicated through restraint, structure, and classical typographic choices.

The palette centres on deep navy blue paired with measured gold accents, set against clean light backgrounds. Every element is designed to convey stability and competence. There is no trend-chasing here; the aesthetic is deliberately conservative, favouring proven patterns over novel experimentation. Decoration is minimal and always purposeful.

Visual hierarchy is achieved through typographic scale and weight rather than colour saturation or animation. Serif headings lend gravitas, while sans-serif body text ensures readability across long documents. The overall impression should feel like a well-bound annual report: structured, polished, and reassuringly predictable.

**Key characteristics:**
- **Mood:** Authoritative, trustworthy, conservative, stable
- **Primary colour:** Navy blue `#1B365D`
- **Accent colour:** Gold `#B8860B`
- **Background:** White `#FFFFFF` with light grey sections `#F5F5F0`
- **Border treatment:** 1px solid `#D1D5DB`, rarely rounded
- **Animation:** Minimal — opacity fades only, 200ms ease
- **Imagery style:** Professional photography, muted tones, no illustrations
- **Overall density:** Medium-high — efficient use of space without crowding
