<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# PASTOR Framework for VSL Scripts

The PASTOR framework structures a Video Sales Letter into six phases, each with a specific goal and timing.

| Phase | Goal | Duration |
|-------|------|----------|
| **P — Problem** | Get viewers nodding "yes, that's me" | 30-60s |
| **A — Amplify** | Make the pain feel urgent | 30-60s |
| **S — Story** | Build connection through narrative | 2-4 min |
| **T — Transformation** | Paint the after picture with proof | 2-3 min |
| **O — Offer** | Present everything they get + bonuses | 3-5 min |
| **R — Response** | Close with clear CTA + guarantee | 60-90s |

## Script Templates

**Problem:**

```text
"Have you ever [specific frustrating experience]?
You know that feeling when [emotional description]...
And no matter what you try—[solution 1], [solution 2], [solution 3]—nothing works?
If that sounds familiar, I have something important to share with you."
```

**Amplify:**

```text
"Here's what happens if you don't solve this:
[Negative consequence 1], [2], [3].
And the worst part? Every day you wait, [escalating consequence].
I know because I was in the exact same spot [timeframe] ago..."
```

**Story:**

```text
"When I was [situation], I struggled with [same problem].
I tried [what didn't work]. I spent [money/time] on [failed solutions].
Then [discovery moment]. That's when I realized [key insight]. And that changed everything."
```

**Transformation:**

```text
"Within [timeframe], [transformation result].
Specifically: [result 1], [result 2], [result 3].
But I'm not special. [Testimonial 1]. [Testimonial 2]. And it can happen for you too."
```

**Offer:**

```text
"That's why I created [Product Name]. Here's exactly what you get:
Component 1: [Name] — [what it does for them]
Component 2: [Name] — [description]
Bonus 1: [Name] ($X value), Bonus 2: [Name] ($X value)
Total value: $[Large Number]. Your investment today is just $[Price]."
```

**Response:**

```text
"Click the button below. You'll be taken to a secure checkout.
You're protected by our [X]-day guarantee — if [Product] doesn't [deliver result], full refund, no questions asked.
Click the button now while this is fresh in your mind. I'll see you inside."
```
