# Campaign Learnings: {{CAMPAIGN_ID}}

**Launched:** {{LAUNCHED_DATE}}
**Reviewed:** 

## What Worked

<!-- Describe creative, targeting, or channel elements that performed well.
     Be specific: "X on channel Y at time Z drove Z% of conversions." -->

## What Didn't Work

<!-- Describe underperformers and their likely root causes.
     Distinguish hypothesis ("we think because...") from confirmed data. -->

## Audience Insights

<!-- Unexpected audience segments, behaviours, or engagement patterns.
     Include both positive and negative surprises. -->

## Channel Insights

<!-- Platform-specific observations. Algorithmic changes, creative fatigue,
     format preferences, cost trends. -->

## Recommendations for Next Campaign

1. 
2. 
3. 

## Open Questions

<!-- Hypotheses that need more data to confirm. Experiments to run next time. -->

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_Promote to _knowledge/insights/: `aidevops campaign promote {{CAMPAIGN_ID}} --learnings`_
