<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# SaaS Trial (7 Emails)

## E1 — Welcome + Quick Start (Day 0)

**Subject:** `Welcome to [Product]! Here's how to start`

**Body:** 3-step setup (each: action → benefit → direct link) → `"Most users finish in [X] min"` → `P.S. Trial lasts [X] days.`

## E2 — Feature Highlight (Day 2)

**Subject:** `Have you tried [Key Feature] yet?`

**Body:** `"[Feature] is what hooked most users"` → 2-3 sentences on benefit → screenshot/GIF → feature link + tutorial link.

## E3 — Social Proof (Day 4)

**Subject:** `"[Result]" — How [Customer] uses [Product]`

**Body:** Uses [**Social Proof**](direct-response-copy-templates-email-sequences-01-shared-patterns.md#reusable-patterns) + `"They did it by [product action]."` Hard CTA.

## E4 — Check-in (Day 7)

**Subject:** `How's [Product] working for you?`

**Body:** `"Halfway through—how's it going?"` → ask about key action → 3 undiscovered features/tips → login CTA.

## E5 — Feature #2 (Day 10)

**Subject:** `The [Feature] trick most users miss`

**Body:** Same as E2 structure. Power-user feature + 3-4 step how-to.

## E6 — Trial Ending (Day 12)

**Subject:** `Your trial ends in 2 days`

**Body:** Uses [**Urgency / Final Push**](direct-response-copy-templates-email-sequences-01-shared-patterns.md#reusable-patterns) (losses = features + data). CTA: `[Upgrade →]`. `"Need more time? Reply."`

## E7 — Last Day (Day 14)

**Subject:** `Your trial expires today`

**Body:** `"Ends at midnight"` → keep list (✓ features, ✓ data) → upgrade CTA → discount code [CODE].
