<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Facebook/Instagram Ad Templates

## Template 1: Problem-Agitate-Solve (PAS)

**Best for:** Lead generation, course/product sales

```text
If you're [specific situation], this is for you.

You've been [struggling with X]. You've tried [common solutions].
But nothing seems to work.

And every day you don't fix this, [negative consequence].

That's why I created [this free guide/this system/Product].
It shows you exactly how to [achieve desired outcome]
without [common objection].

[X] people have already [achieved result].

Click below to [get the free guide/learn more/start your trial]. 👇
```

## Template 2: Story Hook

**Best for:** Personal brands, courses, coaching

```text
[Time period] ago, I was [in their painful situation].

I'd tried [failed solutions]. I was about to [give up].
Then I discovered [key insight].

Now I [achievement/transformation].

I put together [resource/product] to show you exactly how.
→ [CTA]
```

## Template 3: Before/After Results

**Best for:** Fitness, B2B, any results-driven offer

```text
From [before metric] to [after metric] in [timeframe].

That's what happened when [Name/they] implemented [method/product].

Before: [Specific pain point]
After: [Specific transformation]

"[Quote from customer]" (optional)

→ Want the same results? [CTA] 👇
```

## Template 4: Listicle/Value Ad

**Best for:** Lead magnets, educational content

```text
[X] [things/mistakes/secrets] that [promise/problem]:

1. [Point 1] — [brief explanation]
2. [Point 2] — [brief explanation]
3. [Point 3] — [brief explanation]
4. [Point 4] — [brief explanation]
5. [Point 5] — [brief explanation]

→ Want all [X]? Grab the free [resource] 👇
```

## Template 5: Social Proof Heavy

**Best for:** SaaS, established products, high-trust offers

```text
[X]+ [people/companies] have already [achieved result].

"[Quote 1]" — [Name, Company]
"[Quote 2]" — [Name, Company]

They're all using [Product Name].
✓ [Benefit 1]  ✓ [Benefit 2]  ✓ [Benefit 3]

→ Join them 👇 [Free trial/Demo/Learn more]
```

## Template 6: Curiosity Gap

**Best for:** Webinars, content, lead magnets

```text
The #1 reason most [audience] fail at [desired outcome]:
(It's not what you think)

It's not [common belief 1].
It's not [common belief 2].
It's not [common belief 3].

I'll reveal what it IS in [this free training/guide/video].
→ Click below to find out 👇
```

## Template 7: Direct Offer (Retargeting)

**Best for:** Warm audiences, cart abandoners

```text
Still thinking about [Product Name]?

Remember: [Product] helps you [primary benefit] in [timeframe].
And with our [guarantee], you've got nothing to lose.

[Limited time offer/Price increase/Bonus expiring]

→ Get [Product Name] now 👇
```
