<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Conversion Rate Optimization (CRO)

Data-driven methodologies for increasing website conversion rates.

## What It Does

This skill provides comprehensive CRO knowledge—from landing page optimization and A/B testing to user psychology and statistical analysis. Turn more visitors into customers without increasing traffic.

## Features

- Landing page optimization frameworks
- Value proposition and messaging testing
- Call-to-Action (CTA) optimization
- Form optimization and field reduction
- Heatmap analysis and session recording interpretation
- Pricing page psychology
- Checkout flow optimization
- Cart abandonment recovery strategies
- Mobile CRO and thumb-zone optimization

## Usage in aidevops

This skill is available at `marketing-sales/cro*.md`. Reference via the Marketing agent or directly in your prompts.

## Usage

Use this skill when:
- Optimizing landing pages for conversions
- Reducing cart abandonment
- Designing A/B tests for conversion elements
- Improving form completion rates
- Analyzing user behavior data
- Creating persuasive copy and CTAs

## Requirements

- Analytics platform (Google Analytics, Mixpanel, or similar)
- A/B testing tool (Optimizely, VWO, or similar)
- Heatmap/session recording tool (Hotjar, FullStory)
- Sufficient traffic volume for statistical significance
