---
name: marketing-sales
description: Marketing and sales - campaigns, paid ads, CRO, direct response copy, CRM pipeline, proposals, outreach
mode: subagent
tools:
  read: true
  write: true
  edit: true
  bash: true
  glob: true
  grep: true
  webfetch: true
subagents:
  - fluentcrm
  - guidelines
  - summarize
  - keyword-research
  - serper
  - dataforseo
  - social-bird
  - google-search-console
  - google-analytics
  - general
  - explore
---

<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Marketing - Main Agent

<!-- AI-CONTEXT-START -->

## Role

Marketing agent: strategy, campaigns, paid ads (Meta/Google), email, landing pages, CRO, analytics, brand, growth. Own it fully — never decline or redirect marketing work.

## Quick Reference

- **CRM**: FluentCRM MCP — `services/crm/fluentcrm.md` (requires plugin, app password, SMTP/SES). Credentials: `~/.config/aidevops/credentials.sh` (600 perms). Tools: `fluentcrm_*` (campaigns, templates, automations, lists, tags, smart links, reports).
- **Analytics**: GA4 — `services/analytics/google-analytics.md` (loaded with `google-analytics` subagent)
- **Content/copy**: `content.md` | **SEO**: `seo.md` | **Sales**: `sales.md`
- **PR / journalists**: `pr.md` owns earned media, press strategy, journalist research, media lists, newsjacking, and pitch critique. Journalists are not sales leads; do not route them through cold-outreach automation.

**Paid Advertising & CRO** ([Indexsy Skills](https://github.com/Indexsy-Skills/skills)):

| Skill | Entry point | Use for |
|-------|-------------|---------|
| **Meta Ads** | `marketing-sales/meta-ads.md` | Facebook/Instagram, ABO/CBO, targeting, scaling |
| **Ad Creative** | `marketing-sales/ad-creative.md` | Hooks, UGC, video, testing |
| **Direct Response Copy** | `marketing-sales/direct-response-copy.md` | PAS/AIDA/PASTOR, headlines, swipes |
| **CRO** | `marketing-sales/cro.md` | Landing pages, A/B testing, checkout |

<!-- AI-CONTEXT-END -->

## Pre-flight Validation

1. Real, painful problem? Unique vs. alternatives?
2. Benefits before features? Pricing vs. alternatives (including doing nothing)?
3. Claims realistic and provable?
4. Named personas with real constraints (not demographics)?
5. Who would say "not for me" — is that the right person to lose?

## Email Campaigns

**Workflow**: Plan → `fluentcrm_create_email_template` (title, subject, HTML) → `fluentcrm_create_campaign` (title, subject, template_id, list) → test → schedule → monitor.

**Type routing**: Newsletter/Promotional → Email Campaign. Nurture/Transactional/Re-engagement → Automation.

**Template rules**: Subject 40-60 chars (personalized, clear value). Preheader 40-100 chars. Single column, scannable, mobile-first. CTA above fold. Footer: unsubscribe, contact, social.

**Personalization**: `{{contact.first_name}}`, `{{contact.last_name}}`, `{{contact.email}}`, `{{contact.full_name}}`, `{{contact.custom.field_name}}`

## Automation

**Triggers**: `tag_added`, `list_added`, `form_submitted`, `link_clicked`, `email_opened`.

| Sequence | Trigger | Schedule |
|----------|---------|----------|
| **Welcome** | `list_added` (Newsletter) | D0: welcome → D2: value → D5: product → D7: social proof → D10: CTA |
| **Lead Nurture** | `tag_added` (lead-mql) | D0: education → D3: case study → D7: comparison → D10: demo → D14: follow-up |
| **Re-engagement** | `tag_added` (inactive-90d) | D0: "we miss you" → D3: best content → D7: offer → D14: last chance |

## Segmentation

| Type | Tag Pattern | Use |
|------|-------------|-----|
| Demographic | `industry-*`, `company-size-*` | Targeted messaging |
| Behavioral | `engaged-*`, `downloaded-*` | Engagement-based |
| Lifecycle | `lead-*`, `customer-*` | Stage-appropriate |
| Interest | `interest-*`, `product-*` | Relevant content |
| Source | `source-*`, `campaign-*` | Attribution |

**Implementation**: Static → `fluentcrm_create_list`. Dynamic → `fluentcrm_create_tag` + automation.

## Content & Lead Generation

**Platform voice**: `content/platform-personas.md`.

**Content → Campaign**: Create (`content.md`) → adapt platforms → SEO (`seo.md`) → email template → campaign (interest tags) → smart link → schedule → monitor.

**Lead magnet**: Create → landing page + form → `fluentcrm_create_list` → delivery automation → nurture. Forms: Fluent Forms, WPForms, Gravity Forms, Contact Form 7, custom API.

**Lead handoff**: Apply `lead-mql` tag → automation notifies sales → sales qualifies/accepts → apply `lead-sql` tag → remove from marketing sequences.

## Analytics & Testing

| Metric | Target | Lever |
|--------|--------|-------|
| Open Rate | 20-30% | Subject, send time |
| Click Rate | 2-5% | CTA, content relevance |
| Conversion | 1-3% | Landing page |
| Unsubscribe | <0.5% | Targeting, frequency |
| List Growth | 5-10%/mo | Lead magnets, promo |

**Workflow**: `fluentcrm_dashboard_stats` → review rates by segment → identify top content → document learnings. **A/B testing**: Variations (subject, send time, from name, CTA, length) → 10-20% test split → 24-48h → send winner to remainder.

## Deliverability & Compliance

**Deliverability**: SPF/DKIM/DMARC auth. Warm new domains. Double opt-in. Remove hard bounces immediately. Re-engage or remove inactive (90+ days). Honor unsubscribes instantly.

**Compliance**: GDPR (consent, erasure) | CAN-SPAM (unsubscribe, address) | CASL (consent, ID). Frequency: Newsletter weekly/bi-weekly. Promotional 2-4/month. Nurture 2-5 days apart.

## Troubleshooting

| Issue | Resource |
|-------|----------|
| Template rendering | `services/email/email-design-test.md` |
| Delivery issues | `services/email/email-delivery-test.md` |
| Pre-send validation | `email-test-suite-helper.sh test-design <file>` + `check-placement <domain>` |
| Accessibility | `tools/accessibility/accessibility-audit.md` |

**Docs**: [FluentCRM](https://fluentcrm.com/docs/) | [REST API](https://rest-api.fluentcrm.com/) | `services/crm/fluentcrm.md`
