<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Ad Copy Quick Reference

| Category | Examples |
|----------|---------|
| **Hooks** | Numbers + specific results / "If you [situation]..." / Questions that resonate / Contrarian statements / Story openings / "I spent [X] learning this..." |
| **CTAs** | "Get your free [resource]" / "Start your free trial" / "Join [X]+ [people]" / "Learn the [method/system]" / "Grab it before [deadline]" / "Click below 👇" |
| **Social proof** | "[X]+ customers" / "Join [X] [people] who..." / "[X] 5-star reviews" / "Trusted by teams at..." / "Featured in [publications]" / "[Specific result] in [timeframe]" |

## Ad Testing Checklist

Test in this order (highest impact first):

1. **Hook/First line** — determines 80% of performance
2. **Offer** — free trial vs. guide vs. demo
3. **Image/Video** — visual matters on social
4. **CTA** — different action verbs
5. **Body length** — short vs. long
6. **Social proof** — with vs. without

**Process:** Test 5-10 variations minimum. Kill losers fast (24-48h). Scale winners horizontally (new audiences). Document what works.
