---
description: Marketing, content, CRO, paid ads, and sales report routing
agent: Reports
mode: subagent
---

<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Marketing Reports

Use this doc for campaign reviews, content performance reports, funnel reviews,
CRO reports, paid media reports, newsletter performance, and sales pipeline
summaries. Route marketing analysis to the marketing, content, SEO, and analytics
agents; this doc owns report structure and handoff.

## Domain Routing

- Use `marketing-sales.md` for campaign, paid ads, CRO, email, CRM, and sales
  pipeline analysis.
- Use `content.md` for content production, distribution, and multi-channel
  performance interpretation.
- Use `seo.md` and `reports/seo-geo.md` when organic search, GEO, or AI-search
  visibility is material.
- Use `services/analytics/google-analytics.md` when GA4 evidence is required.
- Use `marketing-sales/meta-ads.md`, `marketing-sales/cro.md`, and
  `marketing-sales/direct-response-copy.md` for specialist campaign reviews.

## Report Sections

1. Scope: campaign, channel, audience, offer, date range, spend, and goals.
2. Executive summary: performance, constraint, opportunity, and decision.
3. Funnel view: impressions, clicks, leads, sales, retention, and attribution.
4. Creative/content findings: message, hook, offer, channel fit, and evidence.
5. Experiment log: variants, sample size, winner, confidence, and next test.
6. Recommendations: budget, creative, landing page, email, sales, or SEO tasks.
7. Handoff: campaign routine, client report agent, or worker-ready backlog.

## Evidence Rules

- Separate platform-reported metrics from CRM, analytics, and revenue metrics.
- State attribution limits; do not overclaim causality from correlation.
- Cite dashboards, exports, screenshots, source tables, or tool outputs.
- Record currency, time zone, date range, and data freshness.
- Make recommendations measurable with owner, target metric, and re-test date.

## Export Notes

- Use `reports/citations.md` for dashboard snapshots and source tables.
- Use `reports/exporters.md` for client-facing Markdown, HTML, PDF, or archive
  bundles.
- Use `tools/design/report-presentation.md` for charts, KPI strips, source
  cards, recommendations, and print-safe campaign appendices.
