<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Troubleshooting

**No social proof yet:** Use founder credentials, team expertise, beta feedback, awards, media mentions, subscriber count. Build it: discounts for early testimonials, beta program with feedback requirement, free product for case study participation. Create data: publish survey results, industry research, webinar attendance stats.

**Customers won't give testimonials:** Provide template, offer to write for approval, use interview format, incentivize ethically (renewal discount, thought leadership feature, backlink), ask after a win.

**Negative reviews hurting:** Respond promptly (apologize, offer solution, take offline), identify patterns for product improvement, encourage all customers to review — some negative reviews increase credibility.
