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<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Personalization Checklist

**Strategy**: Define goals (conversions, engagement, revenue) → identify segments (location, behavior, source, device) → prioritize by impact → choose tools.

**Implementation**: Set up tracking (cookies, analytics, user IDs) → prepare fallback content → test on mobile → performance test (personalization must not slow page load).

**Testing**: A/B test plan (generic vs personalized) → define success metrics → set statistical significance criteria.

**Privacy & Compliance**: GDPR/CCPA compliance → update privacy policy → cookie consent → opt-out mechanism.

**Optimization**: Monitoring dashboard → iteration schedule → documentation (what's personalized, why, for whom).
