<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Basecamp — Personality-Driven

**Subject:** You made it! Here's what's next.

```text
Howdy,

You've just joined thousands of teams who use Basecamp
to get their best work done without the chaos.

Here's the fastest way to see what Basecamp can do:

Step 1: Create a project (takes 30 seconds)
Step 2: Invite one teammate
Step 3: Post your first message or to-do

That's it. You'll "get it" after that.

If you want a tour, we made a 3-minute video:
[Watch the quick tour →]

Questions? Just reply. I'm a real person
and I love hearing from new customers.

Cheers,
Jonas
Head of Support, Basecamp
```

**Why it works:** Specific steps with low commitment ("30 seconds"), video for different learners, real name + personality.
