<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Future Trends

- **AI hyper-personalization**: ML models predicting optimal headline, pricing tier, testimonial, and popup timing per user. Modern platforms (AB Tasty, Optimizely, VWO) already auto-allocate traffic to winning variants.
- **Predictive personalization**: Anticipate needs before user asks (Amazon's predictive shipping patent).
- **Cross-device**: Recognize users across phone/tablet/desktop with seamless cart and preferences.
- **Real-time context**: Adapt to weather, trending topics, live inventory, real-time behavior (Starbucks app: hot drinks in cold weather).
