<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Direct Response Copywriting Skill

Write high-converting copy for landing pages, emails, ads, and VSLs using proven direct response frameworks.

## Usage in aidevops

This skill is available at `marketing-sales/direct-response-copy*.md`. Reference `direct-response-copy.md` directly or via the Marketing agent's Paid Advertising & CRO domain index.

## What's Included

- **direct-response-copy.md** - Core instructions and methodology
- **frameworks/** - Headline formulas, email sequences, landing page structure, objection handling, offer construction
- **templates/** - Ready-to-use templates for ads, emails, landing pages, VSL scripts
- **swipe-file/** - Proven examples of headlines, ads, emails, landing pages, VSL scripts
- **checklists/** - Pre-publish, headline testing, offer optimization

## Usage

Point your AI agent to `direct-response-copy.md` or reference it directly:

```
https://raw.githubusercontent.com/indexsy/skills/main/direct-response-copy/SKILL.md
```

## Key Features

- Headline formulas that convert
- Email sequence frameworks (welcome, launch, abandoned cart, etc.)
- Landing page structure with proven sections
- Objection handling templates
- Offer construction methodology
- Extensive swipe file with real examples

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Made by [@indexsy](https://github.com/indexsy)
