<!-- SPDX-License-Identifier: MIT -->
<!-- SPDX-FileCopyrightText: 2025-2026 Marcus Quinn -->

# Agency Feminine — Do's and Don'ts

## Do's

1. **Do** use Cormorant italic for testimonials, quotes, and hero emphasis — it's the system's signature flourish
2. **Do** maintain generous whitespace — every section should feel like it has room to breathe
3. **Do** use warm, natural photography: soft focus, natural light, organic textures
4. **Do** keep the colour palette restrained — dusty rose and sage with neutral cream, no more
5. **Do** use thin (1px–1.5px) borders — heavier borders feel out of place
6. **Do** use pill-shaped buttons for primary CTAs and rounded rectangles for secondary/form elements
7. **Do** test body text readability — light weights (300) on cream backgrounds need careful contrast checking

## Don'ts

1. **Don't** use bold/black font weights on serif headings — the elegance is in lightness
2. **Don't** use saturated, electric colours — all colour should feel dusty, muted, natural
3. **Don't** use sharp corners (< 8px radius) — the system is soft by nature
4. **Don't** use dark/black backgrounds — the warmth of cream is foundational (dark accents in small doses only)
5. **Don't** use mechanical, geometric imagery — opt for organic, flowing, and human
6. **Don't** overcrowd layouts with too many elements — curation is editing
7. **Don't** use aggressive hover animations (bounce, overshoot) — movement should feel like a gentle breath
