import { TemplateBlogPost } from './templates';

// Helper to create TipTap content
const createTextBlock = (content: { type: string; content: unknown[] }) => ({
  id: `text-${Math.random().toString(36).slice(2, 9)}`,
  type: 'text' as const,
  data: { content },
});

const p = (text: string) => ({ type: 'paragraph', content: [{ type: 'text', text }] });
const h2 = (text: string) => ({ type: 'heading', attrs: { level: 2 }, content: [{ type: 'text', text }] });
const h3 = (text: string) => ({ type: 'heading', attrs: { level: 3 }, content: [{ type: 'text', text }] });
const li = (text: string) => ({ type: 'listItem', content: [p(text)] });
const ul = (...items: string[]) => ({ type: 'bulletList', content: items.map(li) });

// =====================================================
// LAUNCHPAD - Startup Blog Posts
// =====================================================
export const launchpadBlogPosts: TemplateBlogPost[] = [
  {
    title: 'From Zero to MVP: A Guide for First-Time Founders',
    slug: 'zero-to-mvp-guide-first-time-founders',
    excerpt: 'Building your first product can feel overwhelming. Here is a practical roadmap that takes you from idea to launch without the usual pitfalls.',
    featured_image: '/templates/blog/team-brainstorming.jpg',
    featured_image_alt: 'Team brainstorming around a whiteboard',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Every successful product started as an idea scribbled on a napkin. The journey from that initial spark to a working MVP is where most founders stumble. After helping hundreds of startups launch, we have distilled the process into actionable steps.'),
          h2('1. Validate Before You Build'),
          p('The biggest mistake first-time founders make is building before validating. Spend your first two weeks talking to potential customers, not writing code. Ask about their problems, not your solution.'),
          ul(
            'Interview at least 20 potential customers',
            'Document pain points and current workarounds',
            'Identify the hair-on-fire problem worth solving'
          ),
          h2('2. Define Your Core Value'),
          p('Your MVP should do one thing exceptionally well. Resist the temptation to add features. The goal is to prove your core hypothesis, not to build a complete product.'),
          h2('3. Choose Speed Over Perfection'),
          p('Technical debt in an MVP is acceptable. Your job is to learn, not to architect a system for millions of users. Use no-code tools, templates, and managed services to move fast.'),
          h2('4. Launch Early, Iterate Often'),
          p('The best MVPs are embarrassingly simple. If you are not slightly embarrassed by your first version, you waited too long to launch. Get real users, collect feedback, and improve weekly.'),
          h2('The Bottom Line'),
          p('Building an MVP is not about the technology. It is about finding product-market fit as quickly as possible. Focus on learning, stay close to your users, and remember: done is better than perfect.'),
        ],
      }),
    ],
    meta: { description: 'A practical guide for first-time founders on building an MVP. Learn how to validate, launch, and iterate without the usual pitfalls.' },
  },
  {
    title: 'Why Developer Experience Is the New Competitive Advantage',
    slug: 'developer-experience-competitive-advantage',
    excerpt: 'In the age of SaaS, the companies that win are the ones developers love to use. Here is why DX matters more than ever.',
    featured_image: '/templates/blog/developer-coding.jpg',
    featured_image_alt: 'Developer coding on laptop',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The best products do not just solve problems—they make solving problems enjoyable. This is the essence of Developer Experience (DX), and it is becoming the primary battleground for developer tools.'),
          h2('What Makes Great DX?'),
          p('Great developer experience is invisible. You only notice it when it is missing. The hallmarks include instant feedback loops, clear documentation, sensible defaults, and the ability to get started in minutes, not hours.'),
          h3('Speed of First Value'),
          p('How quickly can a developer go from zero to "this works"? The best tools optimize for this metric obsessively. Every minute in setup is a minute of frustration.'),
          h3('Documentation That Anticipates'),
          p('Good docs answer the question you are about to ask. They show real examples, explain the "why" behind decisions, and include copy-paste code that actually works.'),
          h2('The Business Case for DX'),
          p('Companies with excellent DX see higher adoption, lower churn, and stronger word-of-mouth. Developers talk to each other. Make them love your product, and they become your best marketing channel.'),
          h2('Investing in DX'),
          p('Treat DX as a product, not a feature. Assign dedicated resources, measure time-to-first-value, and listen to developer feedback. The investment pays dividends in adoption and retention.'),
        ],
      }),
    ],
    meta: { description: 'Explore why developer experience is the new competitive advantage in SaaS. Learn what makes great DX and why it matters for business growth.' },
  },
  {
    title: 'The Art of Pricing: Lessons from Scaling to 10K Customers',
    slug: 'art-of-pricing-scaling-lessons',
    excerpt: 'Pricing is the most powerful lever you have. Here is what we learned about pricing strategy while growing from zero to ten thousand paying customers.',
    featured_image: '/templates/blog/financial-charts.jpg',
    featured_image_alt: 'Calculator and financial charts',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Pricing is simultaneously the most important and most neglected aspect of building a product. After years of experimentation, here are the lessons that made the biggest difference.'),
          h2('Start Higher Than You Think'),
          p('Every founder underprices their product initially. We started at one-third of our current price and left enormous value on the table. The customers who care about price are rarely your best customers.'),
          h2('Simplicity Wins'),
          p('Complex pricing creates friction. If customers need a calculator to understand your pricing, you have already lost them. Three tiers, clear differentiation, no hidden fees.'),
          h2('Anchor to Value, Not Cost'),
          p('Your price should reflect the value you deliver, not what it costs you to deliver it. If you save customers ten hours per week, that is worth far more than your server costs.'),
          h2('The Power of Free'),
          p('A generous free tier is not about giving away value—it is about reducing friction to trial. The easier it is to start, the more people will eventually pay. Just make sure the upgrade path is clear.'),
          h2('Test Relentlessly'),
          p('Pricing is never "done." We run pricing experiments quarterly. Small changes in pricing structure can have outsized effects on revenue and customer composition.'),
        ],
      }),
    ],
    meta: { description: 'Pricing lessons from scaling a SaaS company to 10,000 customers. Learn about value-based pricing, simplicity, and the power of free tiers.' },
  },
];

// =====================================================
// TRUSTCORP - Enterprise Blog Posts
// =====================================================
export const trustcorpBlogPosts: TemplateBlogPost[] = [
  {
    title: 'Digital Transformation in 2024: Beyond the Buzzwords',
    slug: 'digital-transformation-2024-beyond-buzzwords',
    excerpt: 'Every organization talks about digital transformation, but few execute it successfully. Here is what separates the leaders from the laggards.',
    featured_image: '/templates/blog/office-building.jpg',
    featured_image_alt: 'Modern office building facade',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Digital transformation has become the most overused term in enterprise strategy. Yet beneath the buzzwords lies a genuine imperative: organizations that fail to modernize will not survive the next decade.'),
          h2('The Reality of Transformation'),
          p('True digital transformation is not about technology—it is about fundamentally rethinking how your organization creates value. Technology is an enabler, not the destination.'),
          h2('Where Most Organizations Fail'),
          ul(
            'Treating transformation as an IT project rather than a business initiative',
            'Underinvesting in change management and training',
            'Attempting to transform everything at once instead of focused pilots',
            'Ignoring cultural resistance until it derails the project'
          ),
          h2('The Data Sovereignty Question'),
          p('As AI becomes central to operations, data sovereignty moves from compliance concern to strategic imperative. Organizations must control where their data lives and how it is processed.'),
          h2('A Pragmatic Approach'),
          p('Start with a single process that is high-value and high-friction. Prove the model, measure the impact, and use that success to build momentum for broader change.'),
          h2('Looking Ahead'),
          p('The organizations that thrive will be those that view transformation as continuous evolution rather than a one-time project. Build the capability to change, and the specific changes become manageable.'),
        ],
      }),
    ],
    meta: { description: 'A pragmatic guide to digital transformation for enterprises in 2024. Learn what separates successful transformations from failed initiatives.' },
  },
  {
    title: 'Private AI: Data Sovereignty in the Boardroom',
    slug: 'private-ai-data-sovereignty-boardroom-priority',
    excerpt: 'As AI becomes essential infrastructure, the question of where that AI runs—and who controls your data—has become a strategic imperative.',
    featured_image: '/templates/blog/tech-network.jpg',
    featured_image_alt: 'Abstract technology network visualization',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The AI revolution has created an uncomfortable dependency: most enterprises now rely on cloud AI services that process their most sensitive data on infrastructure they do not control.'),
          h2('The Hidden Costs of Cloud AI'),
          p('Every prompt sent to a cloud AI is a potential data leak. Training data, customer information, strategic documents—all flowing through servers you cannot audit.'),
          h3('Regulatory Exposure'),
          p('GDPR, industry regulations, and emerging AI laws increasingly require demonstrable control over data processing. Cloud AI makes compliance a moving target.'),
          h3('Competitive Intelligence Risk'),
          p('When your strategic planning documents are processed by the same AI that serves your competitors, are you comfortable with that arrangement?'),
          h2('The Private AI Alternative'),
          p('Private AI—models running entirely on your infrastructure—eliminates these concerns. Your data never leaves your control, processing happens behind your firewall, and you can audit every interaction.'),
          h2('Making the Transition'),
          p('Moving to private AI requires investment in infrastructure and expertise, but the long-term benefits in security, compliance, and control far outweigh the initial costs.'),
        ],
      }),
    ],
    meta: { description: 'Understand why data sovereignty and private AI have become board-level priorities. Learn the risks of cloud AI and the case for on-premise deployment.' },
  },
  {
    title: 'Building Resilient Organizations: Front-Line Lessons',
    slug: 'building-resilient-organizations-lessons',
    excerpt: 'The past few years have stress-tested every organization. Here are the patterns that separated those who thrived from those who merely survived.',
    featured_image: '/templates/blog/team-brainstorming.jpg',
    featured_image_alt: 'Team meeting in modern office',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Resilience is no longer a nice-to-have—it is a prerequisite for survival. Organizations that build adaptability into their DNA consistently outperform their more rigid competitors.'),
          h2('The Pillars of Organizational Resilience'),
          h3('Distributed Decision-Making'),
          p('When disruption hits, centralized command structures break down. Resilient organizations push decision-making authority to the edge, where information is freshest.'),
          h3('Redundancy Without Waste'),
          p('Single points of failure are unacceptable. This applies to suppliers, systems, and talent. Build redundancy intentionally, not accidentally.'),
          h3('Scenario Planning'),
          p('The organizations that adapted fastest had already rehearsed disruption. Regular scenario planning exercises build the muscle memory for rapid response.'),
          h2('Technology as Enabler'),
          p('Cloud infrastructure, remote collaboration tools, and data-driven decision making are not just efficiency plays—they are resilience investments.'),
          h2('Culture Matters Most'),
          p('All the systems in the world cannot compensate for a culture that fears change. Resilient organizations cultivate psychological safety, encourage experimentation, and treat failure as learning.'),
        ],
      }),
    ],
    meta: { description: 'Learn the patterns of resilient organizations. Explore distributed decision-making, redundancy strategies, and the role of culture in organizational adaptability.' },
  },
];

// =====================================================
// SECUREHEALTH - Healthcare Blog Posts
// =====================================================
export const securehealthBlogPosts: TemplateBlogPost[] = [
  {
    title: 'Understanding Preventive Care: Your Guide to Staying Healthy',
    slug: 'understanding-preventive-care-guide',
    excerpt: 'Prevention is always better than cure. Learn which screenings and checkups you need at every stage of life.',
    featured_image: '/templates/blog/doctor-stethoscope.jpg',
    featured_image_alt: 'Doctor with stethoscope',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Preventive care is the foundation of good health. Regular screenings and checkups can catch problems early, when they are most treatable.'),
          h2('Why Preventive Care Matters'),
          p('Many serious conditions—including heart disease, diabetes, and several cancers—can be prevented or managed much more effectively when caught early. Preventive care is an investment in your future health.'),
          h2('Essential Screenings by Age'),
          h3('Ages 18-39'),
          ul(
            'Blood pressure check every 2 years',
            'Cholesterol screening every 4-6 years',
            'Dental checkups every 6 months',
            'Skin cancer screening if at risk'
          ),
          h3('Ages 40-64'),
          ul(
            'Annual physical exam',
            'Diabetes screening every 3 years',
            'Colorectal cancer screening starting at 45',
            'Mammogram every 1-2 years for women'
          ),
          h2('Making Time for Your Health'),
          p('We understand that life is busy. That is why we offer flexible scheduling, including early morning and evening appointments. Your health should never wait.'),
          h2('Book Your Checkup'),
          p('Ready to prioritize your health? Schedule your preventive care visit today. Our team is here to help you stay healthy for years to come.'),
        ],
      }),
    ],
    meta: { description: 'A comprehensive guide to preventive care and essential health screenings at every age. Learn why prevention is the best medicine.' },
  },
  {
    title: 'Your Health Data, Your Privacy: How We Protect It',
    slug: 'health-data-privacy-protection',
    excerpt: 'In an age of data breaches, understanding how your health information is protected has never been more important.',
    featured_image: '/templates/blog/digital-security.jpg',
    featured_image_alt: 'Digital security lock concept',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Your medical records contain some of the most sensitive information about you. At SecureHealth, protecting that information is not just a legal requirement—it is a core value.'),
          h2('Our Privacy Commitment'),
          p('Every piece of technology we use, from our patient portal to our AI assistant, is designed with privacy as the primary consideration. Your data never leaves our secure infrastructure.'),
          h2('How We Protect Your Data'),
          ul(
            'All data encrypted at rest and in transit',
            'AI processing happens on our servers, not in the cloud',
            'Two-factor authentication for all patient accounts',
            'Regular security audits by third parties'
          ),
          h2('Your Rights'),
          p('You have complete control over your health information. You can access your records anytime, request corrections, and decide who else can view your data.'),
          h2('AI Without Compromise'),
          p('Our AI health assistant provides helpful information without compromising your privacy. Unlike cloud-based AI services, every conversation stays within our HIPAA-compliant systems.'),
          h2('Questions?'),
          p('If you have any questions about how we protect your information, our privacy team is always available to help. Your trust is our priority.'),
        ],
      }),
    ],
    meta: { description: 'Learn how SecureHealth protects your medical records and personal health information. Understand our privacy practices and your rights.' },
  },
  {
    title: 'Mental Health Matters: Breaking the Stigma, Finding Support',
    slug: 'mental-health-matters-breaking-stigma',
    excerpt: 'Mental health is health. Learn about our approach to mental wellness and the support services available to you.',
    featured_image: '/templates/blog/nature-wellness.jpg',
    featured_image_alt: 'Peaceful nature scene for mental wellness',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('One in five adults experiences mental illness each year. Yet stigma still prevents many from seeking the help they need. At SecureHealth, we believe mental health deserves the same attention as physical health.'),
          h2('Mental Health Is Health'),
          p('Your mental wellbeing affects every aspect of your life—your relationships, your work, your physical health. Taking care of your mind is not a luxury; it is essential.'),
          h2('Our Mental Health Services'),
          ul(
            'Individual therapy with licensed counselors',
            'Psychiatry services including medication management',
            'Group therapy and support programs',
            'Crisis intervention and support',
            'Telehealth options for convenient care'
          ),
          h2('Starting the Conversation'),
          p('The hardest part is often taking the first step. Our team creates a safe, judgment-free environment where you can share openly. Everything you discuss remains completely confidential.'),
          h2('You Are Not Alone'),
          p('If you or someone you care about is struggling, know that help is available. Reaching out for support is a sign of strength, not weakness.'),
          p('Contact us to schedule a consultation. We are here to listen and to help.'),
        ],
      }),
    ],
    meta: { description: 'Mental health is health. Learn about SecureHealth mental wellness services, breaking stigma, and finding the support you need.' },
  },
];

// =====================================================
// MOMENTUM - Single Page Startup Blog Posts
// =====================================================
export const momentumBlogPosts: TemplateBlogPost[] = [
  {
    title: 'Ship in Days, Not Months: The New Development Paradigm',
    slug: 'ship-days-not-months-development-paradigm',
    excerpt: 'The best teams are shipping faster than ever. Here is how modern tooling is compressing development timelines from months to days.',
    featured_image: '/templates/blog/server-infrastructure.jpg',
    featured_image_alt: 'Fast moving technology abstract',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The gap between idea and production has never been smaller. Teams that once measured progress in sprints now measure in hours. What changed?'),
          h2('The Managed Infrastructure Revolution'),
          p('When you don not have to provision servers, configure databases, or manage deployments, development velocity explodes. Managed platforms handle the undifferentiated heavy lifting so you can focus on what matters.'),
          h2('The New Stack'),
          ul(
            'Serverless functions for backend logic',
            'Managed databases with instant scaling',
            'Edge deployment for global performance',
            'Git-based workflows with automatic previews'
          ),
          h2('From Idea to Production'),
          p('With the right tools, you can go from a blank file to a production application in an afternoon. No DevOps needed. No infrastructure to manage. Just code and ship.'),
          h2('The Compound Effect'),
          p('Fast iteration creates a virtuous cycle. Ship faster, learn faster, improve faster. The teams that embrace this velocity are lapping competitors still stuck in traditional development cycles.'),
        ],
      }),
    ],
    meta: { description: 'Explore how modern tooling is enabling development teams to ship in days instead of months. Learn the new paradigm of rapid iteration.' },
  },
  {
    title: 'Why We Bet Everything on Developer Experience',
    slug: 'bet-everything-developer-experience',
    excerpt: 'Great developer experience is not a feature—it is the product. Here is why we obsess over every interaction.',
    featured_image: '/templates/blog/developer-workspace.jpg',
    featured_image_alt: 'Developer workspace setup',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Developer experience is the sum of every interaction a developer has with your platform. It is the difference between delightful and frustrating, between adoption and abandonment.'),
          h2('The Five-Minute Rule'),
          p('Developers should be able to go from zero to "this works" in under five minutes. Every minute beyond that is friction. Friction kills adoption.'),
          h2('Documentation as Product'),
          p('Great documentation anticipates questions before they are asked. It shows, does not tell. It includes real examples that actually work when copied.'),
          h2('Error Messages That Help'),
          p('When something goes wrong—and it will—the error message should tell developers exactly what happened and how to fix it. Cryptic errors waste time and erode trust.'),
          h2('The Investment'),
          p('We spend as much time on DX as we do on core features. It is not an afterthought—it is the main thought. Because a powerful platform that is hard to use is a platform nobody uses.'),
        ],
      }),
    ],
    meta: { description: 'Understand why developer experience is the ultimate product differentiator. Learn the principles behind great DX and why it matters.' },
  },
];

// =====================================================
// FLOWWINK PLATFORM - Blog Posts (Agentic CMS Narrative)
// =====================================================
export const flowwinkBlogPosts: TemplateBlogPost[] = [
  {
    title: 'Your Website Should Run Itself: The Case for Autonomous CMS',
    slug: 'your-website-should-run-itself',
    excerpt: 'Content management has not evolved in 20 years. It is time for a system that operates autonomously — writing, publishing, qualifying leads, and learning from every interaction.',
    featured_image: '/templates/blog/code-editor.jpg',
    featured_image_alt: 'AI-powered autonomous system visualization',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('For two decades, content management systems have asked humans to do everything: write content, publish pages, respond to leads, send newsletters, manage bookings. The CMS was a tool. You were the operator.'),
          h2('The Problem With Tools'),
          p('Tools require operators. Every blog post needs someone to write it. Every lead needs someone to qualify it. Every campaign needs someone to schedule it. The workload scales linearly with ambition.'),
          h2('What If the CMS Was the Operator?'),
          p('FlowPilot is not a feature inside a CMS. It is the CMS. An autonomous AI agent that:'),
          ul(
            'Writes and publishes content based on your objectives',
            'Qualifies leads the moment they arrive — day or night',
            'Sends campaigns triggered by real visitor behavior',
            'Books meetings and follows up automatically',
            'Reflects on its own performance on a regular schedule and improves'
          ),
          h2('The Autonomous Loop'),
          p('FlowPilot operates in a continuous cycle: Heartbeat → Reflect → Plan → Execute → Log → Learn. On a configurable schedule, it reviews what happened, what worked, what failed, and adjusts its approach. No human intervention required.'),
          h2('You Set Objectives. FlowPilot Executes.'),
          p('Instead of managing tasks, you set goals: "Publish 4 blog posts per month." "Qualify all inbound leads within 5 minutes." "Send a weekly newsletter." FlowPilot breaks these into actions and executes them autonomously.'),
          h2('Human-in-the-Loop, Not Human-in-the-Way'),
          p('Every action FlowPilot takes is logged. Sensitive actions require your approval. You review an activity feed, not a task list. You direct strategy, not operations.'),
        ],
      }),
    ],
    meta: { description: 'Discover why autonomous CMS is the future. Learn how FlowPilot operates your entire online presence — content, leads, campaigns — while you focus on strategy.' },
  },
  {
    title: 'FlowPilot: An Autonomous Agent for Your Presence',
    slug: 'flowpilot-autonomous-agent-manages-online-presence',
    excerpt: 'Meet FlowPilot — an OpenClaw-inspired autonomous agent with persistent memory, self-evolving skills, and goal-driven objectives that manages content, CRM, email, and e-commerce.',
    featured_image: '/templates/blog/ai-concept.jpg',
    featured_image_alt: 'Autonomous AI agent concept',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('FlowPilot is not a chatbot. It is not an AI assistant. It is an autonomous digital operator inspired by the OpenClaw framework — designed to run your website, qualify your leads, publish your content, and learn from every interaction.'),
          h2('The Six Core Capabilities'),
          h3('1. Skill Engine'),
          p('FlowPilot has 30+ skills out of the box — from writing blog posts to qualifying leads to sending newsletters. Each skill is a registered tool with defined inputs, outputs, and approval requirements. And FlowPilot can create new skills when it encounters novel situations.'),
          h3('2. Persistent Memory'),
          p('Unlike stateless AI tools, FlowPilot remembers. It stores brand guidelines, user preferences, past decisions, and learned patterns in a structured memory system. Every interaction makes it smarter.'),
          h3('3. Objectives & Goals'),
          p('You define objectives like "Generate 10 qualified leads per week." FlowPilot tracks progress, adjusts strategies, and reports on results. Goals drive behavior, not manual task lists.'),
          h3('4. Autonomous Heartbeat'),
          p('On a configurable schedule, FlowPilot runs a reflection cycle. It reviews recent activity, evaluates performance against objectives, identifies opportunities, and plans its next actions. This happens without human input.'),
          h3('5. Signal Automations'),
          p('When events occur — a form submission, a chat conversation, a new subscriber — FlowPilot reacts instantly. Signals trigger skills: qualify the lead, send a welcome email, enrich the company data.'),
          h3('6. Self-Evolution'),
          p('FlowPilot can modify its own instructions and create new skills. If it discovers a recurring task that has no skill, it proposes one. If its approach is not working, it adjusts.'),
          h2('Not a Chatbot. An Operator.'),
          p('Chatbots answer questions. FlowPilot runs operations. It manages your content pipeline, your CRM, your email campaigns, your bookings, and your e-commerce — simultaneously, continuously, autonomously.'),
        ],
      }),
    ],
    meta: { description: 'Deep dive into FlowPilot — the autonomous agent that manages your entire online presence with persistent memory, self-evolving skills, and goal-driven objectives.' },
  },
  {
    title: 'Self-Hosted AI: Privacy as Competitive Advantage',
    slug: 'self-hosted-ai-privacy-competitive-advantage',
    excerpt: 'When your AI agent manages content, leads, and customer data, where it runs matters. Self-hosted AI is not just safer — it is strategically superior.',
    featured_image: '/templates/blog/server-infrastructure.jpg',
    featured_image_alt: 'Secure server infrastructure',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Your autonomous agent knows everything: your content strategy, your lead pipeline, your customer conversations, your pricing. When that agent runs on someone else\'s infrastructure, you are trusting them with your entire business intelligence.'),
          h2('The SaaS AI Problem'),
          ul(
            'Your content and prompts train models you do not control',
            'Your customer data flows through third-party servers',
            'Your competitive strategies are visible to the AI provider',
            'Pricing can change — and you cannot leave without losing context'
          ),
          h2('The Self-Hosted Advantage'),
          p('FlowWink is fully self-hostable. Run FlowPilot on your own infrastructure with your choice of AI provider — OpenAI, Gemini, or a completely private local LLM. Your data never leaves your control.'),
          h2('Private AI Is Not a Compromise'),
          p('Modern open-source LLMs are remarkably capable. A self-hosted model running on modest hardware can handle content generation, lead qualification, and customer chat with quality that rivals cloud APIs.'),
          h2('GDPR by Architecture'),
          p('When your CMS, your AI, and your data all live on infrastructure you control, GDPR compliance is architectural, not aspirational. No Data Processing Agreements with AI vendors. No cross-border data transfers. No trust required.'),
          h2('The Strategic Edge'),
          p('Your AI agent accumulates institutional knowledge over time. That knowledge — stored in persistent memory — becomes a competitive moat. Self-hosting ensures that moat belongs to you, permanently.'),
        ],
      }),
    ],
    meta: { description: 'Learn why self-hosted AI is strategically superior for autonomous CMS. Privacy, control, and competitive advantage through self-hosted FlowPilot.' },
  },
  {
    title: 'The Autonomous Loop: How FlowPilot Self-Improves',
    slug: 'autonomous-loop-flowpilot-reflects-plans-improves',
    excerpt: 'On a configurable schedule, FlowPilot runs a heartbeat cycle — reflecting on performance, planning next actions, and evolving its own capabilities. Here is how it works.',
    featured_image: '/templates/blog/team-brainstorming.jpg',
    featured_image_alt: 'Continuous improvement cycle visualization',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Most AI tools are reactive — you prompt, they respond. FlowPilot is proactive. It operates in a continuous autonomous loop that drives self-improvement without human intervention.'),
          h2('The Six Phases'),
          h3('Phase 1: Heartbeat'),
          p('On schedule, FlowPilot\'s heartbeat triggers. It wakes up, gathers context, and begins its reflection cycle.'),
          h3('Phase 2: Reflect'),
          p('FlowPilot reviews everything that happened since the last heartbeat: content published, leads qualified, emails sent, conversations held, bookings made. It evaluates what worked and what did not.'),
          h3('Phase 3: Plan'),
          p('Based on active objectives and reflection insights, FlowPilot plans its next actions. "Objective says 4 posts this month. We have published 2. Time to draft the third."'),
          h3('Phase 4: Execute'),
          p('FlowPilot executes planned actions using its skill engine. Each skill is a well-defined tool — write a blog post, qualify a lead, send a newsletter. Actions that require approval are queued for human review.'),
          h3('Phase 5: Log'),
          p('Every action is recorded in the activity feed with full context: what was done, why, what data was used, and the outcome. Complete auditability.'),
          h3('Phase 6: Learn'),
          p('FlowPilot updates its persistent memory with new learnings. Patterns are reinforced. Mistakes are noted. The next heartbeat cycle benefits from accumulated experience.'),
          h2('Approval Gating'),
          p('Not all actions are autonomous. Skills marked as "requires_approval" queue actions for human review. You see exactly what FlowPilot wants to do and why — then approve, reject, or modify.'),
          h2('The Result'),
          p('A system that gets better over time. Not because a vendor shipped an update, but because your agent learned from your specific context, your audience, and your objectives.'),
        ],
      }),
    ],
    meta: { description: 'Understanding the Autonomous Loop — how FlowPilot continuously reflects, plans, executes, and self-improves every 12 hours without human intervention.' },
  },
  {
    title: 'From 4 Products to 1 Agent: Replace Your Stack',
    slug: 'replacing-cms-chatbot-crm-marketing-stack',
    excerpt: 'Most businesses run a CMS, a chatbot, a CRM, and marketing automation as separate products. FlowPilot replaces all four with a single autonomous agent.',
    featured_image: '/templates/blog/unified-platform.jpg',
    featured_image_alt: 'Unified platform replacing multiple tools',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The average business website runs WordPress for content, Intercom for chat, HubSpot for CRM, and Mailchimp for email. Four products, four logins, four bills, and zero integration between them.'),
          h2('The Integration Tax'),
          p('Every tool boundary is a data gap. A visitor chats on your site, but the CRM does not know. A lead fills out a form, but the email platform does not trigger. You spend hours on Zapier glue, and it still breaks.'),
          h2('One Agent, Six Channels'),
          p('FlowPilot operates across all channels natively:'),
          ul(
            'Content & Blog — writes, schedules, publishes, optimizes',
            'Visitor Chat — answers questions, qualifies leads, escalates intelligently',
            'CRM — captures, scores, enriches, and manages leads and deals',
            'Email — sends newsletters, drip sequences, booking confirmations',
            'Bookings — schedules appointments, confirms, follows up',
            'E-Commerce — manages products, tracks orders, recommends'
          ),
          h2('The Data Advantage'),
          p('Because FlowPilot manages everything, it has complete context. When a visitor asks about pricing in chat, FlowPilot knows they downloaded your whitepaper last week and viewed the enterprise page twice. That context makes every interaction smarter.'),
          h2('The Cost Equation'),
          p('Replace four SaaS subscriptions with one self-hosted platform:'),
          ul(
            'WordPress + plugins: €200-500/month',
            'Intercom or Drift: €100-300/month',
            'HubSpot CRM: €100-800/month',
            'Mailchimp or ConvertKit: €50-200/month',
            'Total: €450-1,800/month → FlowWink on a €20/month VPS'
          ),
          h2('Migration Is Simpler Than You Think'),
          p('Start by deploying FlowWink alongside your existing stack. Let FlowPilot handle one channel first — typically content or chat. As confidence grows, consolidate. Within 90 days, you can run everything from a single agent.'),
        ],
      }),
    ],
    meta: { description: 'Learn how FlowPilot replaces your CMS, chatbot, CRM, and marketing automation with a single autonomous agent. Reduce costs and eliminate integration headaches.' },
  },
  {
    title: 'Skill Engine: How FlowPilot Learns New Skills',
    slug: 'skill-engine-deep-dive-flowpilot-capabilities',
    excerpt: 'FlowPilot ships with 30+ skills and can create new ones autonomously. Here is how the skill engine works — registration, routing, approval, and self-evolution.',
    featured_image: '/templates/blog/server-infrastructure.jpg',
    featured_image_alt: 'Connected network representing skill engine',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Traditional software has features. FlowPilot has skills — modular, registered capabilities that it can invoke, chain, and even create on its own.'),
          h2('What Is a Skill?'),
          p('A skill is a database-registered tool defined in OpenAI function-calling format. Each skill has: a name and description, input parameters, an execution handler, a scope (internal, external, or both), and an approval requirement flag.'),
          h2('Built-In Skills'),
          p('FlowPilot ships with skills for every module:'),
          ul(
            'Content: create_page, publish_page, write_blog_post',
            'CRM: qualify_lead, enrich_company, create_deal',
            'Email: send_newsletter, add_subscriber',
            'Booking: check_availability, confirm_booking',
            'Knowledge: search_kb, update_article',
            'System: soul_update, skill_instruct, reflect'
          ),
          h2('Scope and Security'),
          p('Skills have scope — "internal" skills are only available to admin operators, "external" skills can be invoked by visitor chat. This prevents visitors from triggering administrative actions while allowing FlowPilot to serve both audiences.'),
          h2('Approval Gating'),
          p('Skills marked as "requires_approval" queue their output for human review before execution. Publishing a blog post? FlowPilot writes and prepares it, then waits for your approval. Qualifying a lead? Happens instantly — no approval needed.'),
          h2('Self-Creating Skills'),
          p('When FlowPilot encounters a task that no existing skill covers, it can propose a new skill using the "skill_instruct" tool. It defines the skill\'s parameters, handler, and scope — then awaits admin approval to register it.'),
          h2('The Handler Router'),
          p('Each skill\'s handler field determines where execution happens:'),
          ul(
            'edge: — executes a Supabase Edge Function',
            'module: — triggers internal module logic',
            'db: — performs a database operation',
            'webhook: — calls an external service'
          ),
          h2('Why Skills Beat Features'),
          p('Features are static — they exist or they do not. Skills are dynamic, composable, and evolvable. FlowPilot can chain skills, create new ones, and optimize existing ones. Your CMS literally becomes more capable over time.'),
        ],
      }),
    ],
    meta: { description: 'Deep dive into FlowPilot\'s skill engine — how skills are registered, routed, approved, and self-created. Understand the architecture that makes autonomous CMS possible.' },
  },
  {
    title: 'Objectives vs Automations: Two Modes of Autonomous Operation',
    slug: 'objectives-vs-automations-two-modes',
    excerpt: 'FlowPilot operates in two cadences: one-time objectives with tracked progress, and recurring automations on cron schedules. Understanding when to use each is key to effective autonomous operations.',
    featured_image: '/templates/blog/planning-board.jpg',
    featured_image_alt: 'Strategic planning board with goals and recurring tasks',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('FlowPilot is not a single-mode system. It operates in two distinct cadences, each designed for a different kind of work. Understanding the difference is the key to getting the most out of your autonomous agent.'),
          h2('Objectives: Finite Goals With Tracked Progress'),
          p('An objective is a high-level, one-time goal. "Research competitor positioning and draft a strategy memo." "Publish a 5-part blog series on AI in healthcare." Each objective has a clear definition of done.'),
          h3('How Objectives Work'),
          ul(
            'You define the goal and success criteria',
            'FlowPilot decomposes it into actionable steps',
            'Progress is tracked via structured JSONB fields',
            'Each step is logged in the activity feed',
            'The objective completes when all criteria are met'
          ),
          p('Objectives live in the agent_objectives table with status tracking (active, completed, paused, failed) and a progress field that FlowPilot updates as it works.'),
          h2('Automations: Recurring Routines on Schedule'),
          p('Automations are the opposite — they never "complete." They run on a schedule, executing a specific skill at defined intervals. Weekly competitor monitoring. Daily content research. Hourly lead scoring.'),
          h3('How Automations Work'),
          ul(
            'Define a cron schedule (e.g., every Monday at 9 AM)',
            'Select the skill to execute',
            'Configure skill arguments',
            'FlowPilot executes on schedule, logs results'
          ),
          p('Automations are configured in Admin → Engine Room → Automations. Each automation has a trigger type, skill reference, and execution history.'),
          h2('When to Use Which'),
          p('Use objectives for finite, strategic work — projects with a clear end state. Use automations for ongoing operational routines that should happen regardless of objectives. The combination gives FlowPilot both strategic direction and operational rhythm.'),
          h2('They Work Together'),
          p('An objective might discover that weekly competitor monitoring would be valuable. FlowPilot can propose creating an automation as part of completing that objective. Strategic thinking feeds operational execution.'),
        ],
      }),
    ],
    meta: { description: 'Learn the difference between FlowPilot objectives and automations — two complementary modes of autonomous operation for strategic goals and recurring routines.' },
  },
  {
    title: 'Agent-to-Agent: How FlowPilot Talks to Other AI Agents',
    slug: 'agent-to-agent-flowpilot-a2a-protocol',
    excerpt: 'The agentic web is not one agent per company — it is agents collaborating across boundaries. FlowPilot supports A2A peer connections with token-authenticated communication.',
    featured_image: '/templates/blog/connected-nodes.jpg',
    featured_image_alt: 'Network of connected nodes representing agent-to-agent communication',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The future of the web is not humans talking to websites. It is agents talking to agents. FlowPilot is built for this future with native Agent-to-Agent (A2A) protocol support.'),
          h2('What Is A2A?'),
          p('A2A is a peer-to-peer communication protocol that allows AI agents to discover capabilities, exchange tasks, and collaborate — without human intermediation. Think of it as APIs, but for autonomous agents.'),
          h2('How FlowPilot Implements A2A'),
          h3('Peer Registry'),
          p('Each A2A connection is a registered peer in the a2a_peers table. Peers have a name, URL endpoint, capabilities manifest, and authentication tokens. FlowPilot can both send and receive tasks from peers.'),
          h3('Token Authentication'),
          p('Security is built in. Each peer connection uses separate inbound and outbound tokens. Inbound tokens are stored as hashes. Outbound tokens are generated automatically. No shared secrets.'),
          h3('Capability Discovery'),
          p('When a peer connects, it shares its capabilities — what skills it can execute, what data it can provide. FlowPilot can query peer capabilities before sending tasks.'),
          h2('Use Cases'),
          ul(
            'A content agent at Company A requests market research from an analyst agent at Company B',
            'A sales agent sends qualified leads to a partner\'s booking agent',
            'A monitoring agent alerts FlowPilot about brand mentions for autonomous response',
            'Multiple FlowWink instances collaborate on multi-site content strategies'
          ),
          h2('Activity Tracking'),
          p('Every A2A interaction is logged in a2a_activity with direction (inbound/outbound), payload, status, and duration. Full auditability for cross-agent operations.'),
          h2('The Agentic Web'),
          p('A2A transforms your website from an isolated node into a participant in a network of intelligent agents. FlowPilot does not just manage your site — it negotiates, collaborates, and coordinates with other agents across the internet.'),
        ],
      }),
    ],
    meta: { description: 'Explore FlowPilot\'s Agent-to-Agent (A2A) protocol — how autonomous agents discover capabilities, authenticate, and collaborate across organizational boundaries.' },
  },
  {
    title: 'Content Authority: FlowPilot and Thought Leadership',
    slug: 'content-authority-flowpilot-thought-leadership',
    excerpt: 'FlowPilot now monitors competitors, identifies content gaps, researches trending topics, and drafts thought leadership pieces — all autonomously through its Content Authority skills.',
    featured_image: '/templates/blog/content-strategy.jpg',
    featured_image_alt: 'Person analyzing content strategy on multiple screens',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Content marketing is a grind. Research topics, analyze competitors, find unique angles, write drafts, optimize for SEO, distribute across channels. It takes hours per piece. FlowPilot\'s Content Authority skills automate the entire pipeline.'),
          h2('Competitor Monitoring'),
          p('The competitor_monitor skill uses Firecrawl to scrape competitor websites and Gemini to analyze their positioning, messaging, and content gaps. FlowPilot identifies what competitors are saying — and more importantly, what they are missing.'),
          h3('How It Works'),
          ul(
            'Configure competitor URLs in your objectives',
            'FlowPilot crawls and analyzes on schedule (via automations)',
            'Identifies messaging themes, feature gaps, and positioning opportunities',
            'Stores insights in persistent memory for content planning',
            'Proposes blog topics that fill identified gaps'
          ),
          h2('Social Post Generation'),
          p('The generate_social_post skill repurposes your content into platform-specific formats. Write one blog post. FlowPilot generates LinkedIn articles, X threads, and newsletter excerpts — each optimized for the target platform\'s format and audience.'),
          h2('Content Research Pipeline'),
          p('FlowPilot uses the content_research table to store deep research on topics before writing. It analyzes industry trends, target audience needs, and existing content performance. Every blog post is backed by structured research — not just AI generation.'),
          h2('The Content Proposals Workflow'),
          p('Before writing, FlowPilot creates content proposals with topic, research sources, channel variants, and scheduling. Proposals flow through draft → approved → published. You review strategy. FlowPilot handles execution.'),
          h2('From Research to Distribution'),
          p('The complete pipeline: Monitor competitors → Research topics → Create proposal → Write pillar content → Generate channel variants → Schedule publication → Track performance → Feed learnings back into the next cycle.'),
        ],
      }),
    ],
    meta: { description: 'How FlowPilot builds thought leadership automatically with competitor monitoring, content research, social post generation, and multi-channel distribution.' },
  },
  {
    title: 'The 7-Step FlowAgent Loop Explained',
    slug: 'flowagent-7-step-autonomous-loop',
    excerpt: 'FlowPilot\'s reasoning engine has evolved into a 7-step autonomous loop. Understanding each phase reveals how an AI agent maintains, improves, and operates your entire digital presence.',
    featured_image: '/templates/blog/process-diagram.jpg',
    featured_image_alt: 'Circular process diagram representing autonomous loop',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('FlowPilot\'s autonomous engine — internally called FlowAgent — has matured from a simple heartbeat into a sophisticated 7-step reasoning loop. Each step serves a distinct purpose in maintaining and advancing your digital operations.'),
          h2('Step 1: Self-Heal'),
          p('Before doing anything new, FlowPilot checks system health. Are all edge functions deployed? Are API keys valid? Are there failed skills that need retry? Self-healing ensures the foundation is stable before advancing.'),
          h2('Step 2: Propose'),
          p('FlowPilot evaluates the current state against objectives and proposes what to do next. This is strategic thinking — not just task execution. It considers priorities, resource constraints, and past learnings.'),
          h2('Step 3: Plan'),
          p('Proposals become plans. FlowPilot decomposes high-level proposals into specific skill calls with defined parameters. A plan to "publish a blog post about AI trends" becomes: research_topic → write_blog_post → optimize_seo → queue_for_approval.'),
          h2('Step 4: Advance'),
          p('Plans execute. FlowPilot runs skills through the unified agent-execute edge function, which handles tool routing, approval gating, and audit logging. Each skill execution is atomic and traceable.'),
          h2('Step 5: Automate'),
          p('After advancing, FlowPilot checks for patterns that should become automations. If it has been manually performing the same research every week, it proposes a recurring automation to handle it.'),
          h2('Step 6: Reflect'),
          p('FlowPilot reviews what happened during this cycle. What succeeded? What failed? What took longer than expected? Reflection is not just logging — it is active evaluation that shapes future decisions.'),
          h2('Step 7: Remember'),
          p('Learnings from reflection are stored in persistent memory. Brand voice insights, successful content patterns, lead scoring calibrations — all persist across sessions. The agent gets smarter with every cycle.'),
          h2('The Shared Reasoning Engine'),
          p('The agent-reason shared module powers this loop for both interactive tasks (Operate mode) and autonomous tasks (Heartbeat). Whether FlowPilot is responding to a chat message or running its scheduled cycle, the same reasoning engine ensures consistent, intelligent decision-making.'),
        ],
      }),
    ],
    meta: { description: 'Deep dive into the 7-step FlowAgent loop — Self-Heal, Propose, Plan, Advance, Automate, Reflect, Remember — the reasoning engine behind autonomous CMS operations.' },
  },
  {
    title: 'Module Registry: Orchestration Behind FlowWink',
    slug: 'module-registry-data-orchestration-layer',
    excerpt: 'FlowWink\'s Module Registry API organizes 15+ platform features into versioned, Zod-validated modules that FlowPilot can orchestrate. Here is how data flows between modules.',
    featured_image: '/templates/misc/analytics-dashboard.jpg',
    featured_image_alt: 'Data flow architecture diagram',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('FlowWink is not a monolith with bolted-on features. It is an orchestrated collection of modules — each with a versioned API contract, Zod-validated schemas, and well-defined data flow patterns.'),
          h2('What Is the Module Registry?'),
          p('The Module Registry (src/lib/modules/) is a centralized coordinator for all platform features. Each module defines its capabilities, input/output schemas, and publishing logic. FlowPilot uses the registry to understand what operations are available and how to invoke them correctly.'),
          h2('Available Modules'),
          ul(
            'Blog — create, publish, and manage blog posts',
            'Pages — create and manage site pages',
            'Knowledge Base — create KB categories and articles',
            'Newsletter — manage subscribers and send campaigns',
            'CRM — leads, deals, and companies',
            'Products & Orders — e-commerce operations',
            'Booking — services, availability, and appointments',
            'Forms — submission handling and lead routing',
            'Media — file management and optimization',
            'Global Blocks — site-wide header, footer, popup',
            'Webinars — event management and registration',
            'Sales Intelligence — lead enrichment and scoring',
            'Resume Matcher — talent matching capabilities'
          ),
          h2('The API Contract'),
          p('Each module follows a strict contract: versioned ID, Zod input schema, Zod output schema, capabilities list, and a publish() method. This means FlowPilot can validate inputs before execution and guarantee output structure — no surprises.'),
          h2('Data Flow Between Modules'),
          p('Modules communicate through signals and shared data. When a form submission creates a lead (Forms → CRM), the signal system triggers the appropriate module operations. When a blog post is published (Blog → Newsletter), the content flows automatically to subscribers.'),
          h2('Why This Architecture Matters'),
          p('For FlowPilot, the module registry is its toolkit. Each module is a well-defined capability with predictable behavior. This architecture enables reliable autonomous operations — FlowPilot knows exactly what each module can do and how to invoke it safely.'),
        ],
      }),
    ],
    meta: { description: 'Explore FlowWink\'s Module Registry API — how 15+ platform features are organized into versioned, validated modules that FlowPilot orchestrates for autonomous operations.' },
  },
  {
    title: 'Google A2A Protocol and the Rise of the Agentic Web',
    slug: 'google-a2a-protocol-agentic-web',
    excerpt: 'Google\'s Agent-to-Agent protocol is setting the standard for how autonomous agents discover, authenticate, and collaborate. Here is what it means for FlowPilot and the future of the web.',
    featured_image: '/templates/team/tech-woman.jpg',
    featured_image_alt: 'Interconnected digital network representing agent collaboration',
    is_featured: false,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('In April 2025, Google released the Agent-to-Agent (A2A) protocol — an open standard for AI agents to discover each other, negotiate capabilities, and exchange tasks across organizational boundaries. This is not a minor API update. It is the TCP/IP moment for autonomous systems.'),
          h2('What Is Google A2A?'),
          p('A2A defines three primitives: Agent Cards (capability discovery), Task Objects (structured work units), and Streaming Updates (real-time progress). Any agent that speaks A2A can collaborate with any other — regardless of vendor, framework, or hosting.'),
          h2('Why This Matters for FlowPilot'),
          p('FlowPilot already has native A2A support through its peer registry. With Google formalizing the protocol, the ecosystem of compatible agents is about to explode:'),
          ul(
            'Partner agencies can connect their FlowPilot instances for cross-site content strategies',
            'Specialized research agents can feed market intelligence directly into your CRM',
            'Sales agents from partner companies can exchange qualified leads automatically',
            'Monitoring agents can alert FlowPilot about brand mentions for autonomous response'
          ),
          h2('From Assistant to Consultant'),
          p('The agentic web transforms FlowPilot from an assistant that executes your commands into a consultant that proactively collaborates. When FlowPilot can query a market research agent, cross-reference with a competitor analysis agent, and synthesize findings — it does not just manage your website. It advises your business.'),
          h2('The Ecosystem Will Grow Exponentially'),
          p('Today, most organizations run isolated AI tools. A2A changes the economics: every new agent in the network increases the value for all participants. FlowPilot on your infrastructure is not just a CMS operator — it is your node in the emerging agentic web.'),
          h2('Getting Started'),
          p('FlowPilot\'s A2A implementation is ready today. Connect peers in Admin → Agent Hub → A2A Peers. Define capabilities, exchange tokens, and start collaborating. As the ecosystem matures, your FlowPilot instance is already a first-class citizen.'),
        ],
      }),
    ],
    meta: { description: 'How Google\'s A2A protocol is shaping the agentic web and what it means for FlowPilot — from isolated assistant to networked consultant.' },
  },
  {
    title: 'Running AI Models Locally: A Practical Guide',
    slug: 'running-ai-models-locally-privacy-performance',
    excerpt: 'Open-source LLMs have reached a tipping point. Models like Llama, Mistral, and Gemma can run on modest hardware with quality that rivals cloud APIs. Here is how to set it up with FlowWink.',
    featured_image: '/templates/blog/server-infrastructure.jpg',
    featured_image_alt: 'Server hardware running local AI models',
    is_featured: false,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The narrative that AI requires massive cloud infrastructure is outdated. In 2025, a €500 GPU can run models that generate production-quality content, qualify leads, and hold nuanced customer conversations — all without a single byte leaving your network.'),
          h2('The Local AI Landscape in 2025'),
          p('The open-source AI ecosystem has matured dramatically:'),
          ul(
            'Llama 3.1 (Meta) — 8B to 405B parameters, excellent reasoning and multilingual support',
            'Mistral/Mixtral — fast inference, strong at structured tasks like JSON generation',
            'Gemma 2 (Google) — optimized for edge deployment, surprisingly capable at 9B',
            'Phi-3 (Microsoft) — tiny models (3.8B) that punch well above their weight',
            'Qwen 2.5 — strong coding and analytical capabilities'
          ),
          h2('Why Local Matters'),
          h3('Zero Data Leakage'),
          p('When FlowPilot processes customer conversations, qualifies leads, and drafts content using a local model, no data leaves your infrastructure. GDPR compliance becomes architectural fact, not a legal promise.'),
          h3('Predictable Costs'),
          p('Cloud AI bills are unpredictable. A busy month with heavy chat traffic can spike costs. Local inference has a fixed cost — the hardware. After the initial investment, every additional query is essentially free.'),
          h3('No Vendor Lock-In'),
          p('When your AI runs locally, you own the entire stack. No API deprecations, no surprise pricing changes, no terms of service updates that affect your operations.'),
          h2('FlowWink\'s Local AI Integration'),
          p('FlowPilot supports local AI through the "local" provider in the chat-completion edge function. Point it at any OpenAI-compatible API endpoint — Ollama, llama.cpp, vLLM, or LocalAI — and FlowPilot uses your local model for all operations.'),
          h2('Recommended Setup'),
          ul(
            'Ollama for easy model management and serving',
            'A single NVIDIA RTX 4060 (8GB) handles 7-8B models comfortably',
            'For larger models (70B+), consider RTX 4090 or A100',
            'CPU-only inference works for low-traffic sites (slower but viable)'
          ),
          h2('The Hybrid Approach'),
          p('Many FlowWink deployments use a hybrid model: local AI for day-to-day operations (chat, lead qualification, content drafts) and cloud APIs (OpenAI, Gemini) for complex reasoning tasks. FlowPilot routes automatically based on task complexity.'),
        ],
      }),
    ],
    meta: { description: 'Practical guide to running AI models locally with FlowWink. Cover hardware requirements, model selection, and the privacy advantages of local inference.' },
  },
  {
    title: 'The Agentic Web Is Here: What It Means for Your Business',
    slug: 'agentic-web-what-it-means-for-business',
    excerpt: 'We are entering the age of autonomous agents. Websites that operate themselves, agents that collaborate, and AI that acts — not just answers. Here is what forward-thinking businesses need to know.',
    featured_image: '/templates/blog/autonomous-agents.jpg',
    featured_image_alt: 'Abstract visualization of connected autonomous agents',
    is_featured: false,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The web is undergoing its biggest transformation since mobile. Not in how it looks — in how it operates. We are moving from a web of pages to a web of agents. And the businesses that understand this shift will have an extraordinary advantage.'),
          h2('From Reactive to Autonomous'),
          p('Traditional websites wait. They wait for visitors to click, for admins to update content, for marketers to send emails. An agentic website operates. It publishes content, qualifies leads, sends campaigns, and optimizes itself — continuously, autonomously.'),
          h2('The Three Waves of the Agentic Web'),
          h3('Wave 1: Single-Agent Autonomy (Now)'),
          p('Individual agents managing individual properties. FlowPilot operating your website, qualifying your leads, publishing your content. This is where most early adopters are today.'),
          h3('Wave 2: Agent Collaboration (2025-2026)'),
          p('Agents talking to agents via protocols like Google A2A. Your FlowPilot negotiating with a partner\'s agent to exchange leads, coordinate campaigns, or share market intelligence. The network effect begins.'),
          h3('Wave 3: Agent Economies (2027+)'),
          p('Agents transacting autonomously. Your agent hiring a specialized research agent for a one-time analysis, paying in tokens, and integrating the results — all without human intervention. Micro-economies of specialized capabilities.'),
          h2('What This Means for Your Business'),
          ul(
            'Your website is no longer a brochure — it is an autonomous operator',
            'Your CRM is not a database — it is an intelligence system',
            'Your content strategy is not a calendar — it is an objective for an agent',
            'Your competitive advantage is not just your product — it is how effectively your agents operate'
          ),
          h2('The Privacy Imperative'),
          p('In an agentic world, your agent knows everything about your business. Where that agent runs, who controls its memory, and what data it shares with other agents — these become existential strategic decisions. Self-hosted agents on private infrastructure are not a preference. They are a necessity.'),
          h2('Starting Today'),
          p('You do not need to wait for the full agentic web to arrive. FlowPilot gives you Wave 1 autonomy today, with Wave 2 A2A collaboration already built in. Start with a single objective — "publish 4 blog posts this month" — and experience what autonomous operations feel like.'),
        ],
      }),
    ],
    meta: { description: 'The agentic web is transforming how businesses operate online. Understand the three waves of agent autonomy and why self-hosted AI agents are the future.' },
  },
  {
    title: 'MCP and Tool Use: How FlowPilot Stays Agnostic',
    slug: 'mcp-function-calling-tool-use-framework-agnostic',
    excerpt: 'OpenAI function calling, Anthropic MCP, Google A2A — the AI ecosystem is fragmenting into competing standards. FlowPilot\'s skill engine is designed to work with all of them.',
    featured_image: '/templates/blog/code-frameworks.jpg',
    featured_image_alt: 'Code on screen representing multiple AI frameworks',
    is_featured: false,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The AI tool-use landscape is evolving fast. OpenAI has function calling. Anthropic introduced Model Context Protocol (MCP). Google launched A2A. Each approach has merits — and FlowPilot is designed to work with all of them.'),
          h2('The Standards Landscape'),
          h3('OpenAI Function Calling'),
          p('The original standard. Define tools as JSON schemas, the model decides when to call them. FlowPilot\'s skill engine uses this format as its native representation — every skill is an OpenAI-compatible function definition.'),
          h3('Anthropic MCP (Model Context Protocol)'),
          p('MCP takes a different approach: rather than the model calling functions, MCP servers expose resources and tools that any compatible client can discover and invoke. It is more about standardizing the bridge between AI and data sources.'),
          h3('Google A2A (Agent-to-Agent)'),
          p('A2A operates at a higher level — agent-to-agent collaboration. While function calling and MCP are about tool use within an agent, A2A is about coordination between agents. These are complementary, not competing.'),
          h2('FlowPilot\'s Approach: Skill as Abstraction'),
          p('FlowPilot\'s skill engine is deliberately provider-agnostic. A skill defines what it does, not how it is invoked. The handler router translates between skill definitions and the appropriate protocol:'),
          ul(
            'OpenAI models receive skills as function-calling tool definitions',
            'Local models (via Ollama) use the same OpenAI-compatible format',
            'A2A peers receive skill capabilities as Agent Card manifests',
            'Future MCP integration will expose skills as MCP tool resources'
          ),
          h2('Why This Matters'),
          p('The AI industry moves fast. Last year\'s dominant framework is this year\'s legacy. By abstracting skills from their invocation protocol, FlowPilot protects your investment. Your skills, your memory, your objectives — all survive framework changes.'),
          h2('The Pragmatic Path'),
          p('Today, use OpenAI or Gemini function calling. Tomorrow, add MCP servers for richer data integration. Next month, connect A2A peers for agent collaboration. FlowPilot\'s architecture supports all of these without rewriting a single skill.'),
        ],
      }),
    ],
    meta: { description: 'How FlowPilot stays framework-agnostic across OpenAI function calling, Anthropic MCP, and Google A2A — protecting your investment as AI standards evolve.' },
  },
];

// =====================================================
// FLOWWINK AGENCY - Agency Blog Posts
// =====================================================
export const agencyBlogPosts: TemplateBlogPost[] = [
  {
    title: 'The Hidden Cost of Webflow for Agencies',
    slug: 'hidden-cost-webflow-agencies-switching-self-hosted',
    excerpt: 'Webflow charges €20-200 per client site. For agencies managing 20+ sites, that adds up fast. Here is a better way.',
    featured_image: '/templates/blog/dashboard-costs.jpg',
    featured_image_alt: 'Dashboard showing cost savings',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Web agencies are facing a profitability crisis. SaaS tools that promise to save time are quietly eating into margins with per-client fees that compound as you grow.'),
          h2('The Math That Matters'),
          p('Let us do the math. A mid-tier Webflow CMS plan costs around €40 per site per month. Managing 20 client sites means €800 monthly just for the CMS platform—before hosting, before your time, before anything else.'),
          ul(
            '20 sites × €40/month = €9,600/year in platform fees alone',
            'That is revenue going to Webflow instead of your agency',
            'And the costs only grow as you add more clients'
          ),
          h2('The Self-Hosted Alternative'),
          p('With an autonomous platform like FlowWink, you pay for infrastructure, not per-site licenses. A €20/month VPS can host dozens of client sites — each one operated by FlowPilot. The math becomes dramatically different:'),
          ul(
            '20 sites on €20/month VPS = €240/year total',
            'Savings: €9,360/year that stays in your pocket',
            'No per-client fees, ever'
          ),
          h2('But What About the Work?'),
          p('The objection is always maintenance. Who wants to manage servers? The reality: modern containerized deployments (Docker, Coolify) make this trivial. One-click updates, automatic SSL, zero downtime.'),
          h2('The Real Win: Ownership'),
          p('Beyond cost, self-hosting gives you control. Your clients are not locked into a platform. You can customize freely. And you can white-label everything—no "Made with Webflow" badges.'),
          h2('Getting Started'),
          p('The transition is easier than you think. Start with one new client on FlowWink. Learn the workflow. Then migrate existing clients as contracts renew. Within a year, you can transform your agency economics.'),
        ],
      }),
    ],
    meta: { description: 'Understand the true cost of Webflow for agencies and how self-hosted alternatives like FlowWink can save €10,000+ annually while providing more control.' },
  },
  {
    title: 'How to Price Client Websites for Recurring Revenue',
    slug: 'how-price-client-websites-recurring-revenue',
    excerpt: 'Project-based pricing is a trap. Here is how to structure website pricing that builds predictable monthly revenue.',
    featured_image: '/templates/blog/financial-charts.jpg',
    featured_image_alt: 'Financial charts showing recurring revenue growth',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('The feast-or-famine cycle kills agencies. Big project, big payment, then scrambling for the next one. Recurring revenue changes everything.'),
          h2('The Three-Part Pricing Model'),
          p('Smart agencies split website pricing into three components:'),
          h3('1. Setup Fee (One-Time)'),
          p('Cover your initial costs: design, development, content migration. This should be profitable on its own, but does not need to be your main revenue driver.'),
          h3('2. Monthly Management (Recurring)'),
          p('This is where agencies build value. Include:'),
          ul(
            'Hosting and infrastructure',
            'Security updates and monitoring',
            'Content updates (with limits)',
            'Performance optimization',
            'Basic analytics reporting'
          ),
          p('Typical range: €99-499/month depending on complexity.'),
          h3('3. Additional Services (Variable)'),
          p('Beyond the base management, offer add-ons:'),
          ul(
            'Additional content updates',
            'SEO optimization packages',
            'New page development',
            'Marketing campaign support'
          ),
          h2('The Math That Works'),
          p('Example: 20 clients at €199/month average = €3,980 monthly recurring revenue. That is nearly €48,000 per year in predictable income, before any project work.'),
          h2('How Self-Hosting Enables Better Margins'),
          p('The key to profitable recurring revenue is low delivery costs. When you self-host, your actual cost per client site drops to near-zero. The €199/month is almost pure margin.'),
          h2('Selling the Value'),
          p('Clients understand ongoing value when you frame it right. They are not paying for "hosting"—they are paying for a maintained, secure, high-performing website that just works.'),
        ],
      }),
    ],
    meta: { description: 'Learn how to price client websites with setup fees and recurring monthly management for predictable agency revenue. Includes practical examples and margin analysis.' },
  },
  {
    title: 'White-Label Best Practices for Client Sites',
    slug: 'white-label-best-practices-client-sites',
    excerpt: 'White-labeling is not just about removing logos. It is about creating a seamless experience that builds your agency brand.',
    featured_image: '/templates/blog/designer-branding.jpg',
    featured_image_alt: 'Designer working on branded interface',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('When clients log into their website admin, what do they see? With most SaaS platforms, they see the platform brand. With white-label solutions, they see yours.'),
          h2('Why White-Labeling Matters'),
          p('Every touchpoint is a branding opportunity. When clients use a platform with your logo, colors, and domain, you reinforce your relationship. They think of you, not some third party.'),
          h2('The Complete White-Label Checklist'),
          h3('Visual Branding'),
          ul(
            'Replace all logos with your agency brand',
            'Apply your color scheme to the admin interface',
            'Use custom fonts that match your brand guidelines',
            'Design custom email templates for notifications'
          ),
          h3('Domain Configuration'),
          ul(
            'Use client subdomains (client.youragency.com) or custom domains',
            'Ensure SSL certificates are properly configured',
            'Set up proper email DNS for transactional emails'
          ),
          h3('Experience Customization'),
          ul(
            'Write help text in your voice',
            'Configure AI assistants with your agency context',
            'Create onboarding guides with your branding',
            'Set up support channels that route to your team'
          ),
          h2('What to Avoid'),
          p('Common white-label mistakes:'),
          ul(
            'Inconsistent branding across different areas',
            'Forgetting to customize error messages',
            'Leaving default placeholder content',
            'Exposing raw platform URLs in emails or links'
          ),
          h2('Tools That Support White-Labeling'),
          p('Not all platforms are equal. Self-hosted solutions like FlowWink give you complete control — including FlowPilot, an autonomous agent that can operate client sites for you. SaaS platforms vary—some offer white-labeling only on expensive enterprise plans.'),
        ],
      }),
    ],
    meta: { description: 'Master white-label website delivery with this comprehensive guide covering branding, domains, customization, and common pitfalls to avoid.' },
  },
];

// =====================================================
// SERVICEPRO - Service Business Blog Posts
// =====================================================
export const serviceProBlogPosts: TemplateBlogPost[] = [
  {
    title: '5 Ways to Reduce No-Shows and Fill Your Calendar',
    slug: '5-ways-reduce-no-shows-fill-calendar',
    excerpt: 'No-shows cost service businesses thousands every year. Here are proven strategies to keep your schedule full and your clients committed.',
    featured_image: '/templates/blog/calendar-appointments.jpg',
    featured_image_alt: 'Calendar with appointments marked',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Every empty slot in your calendar is lost revenue. For service businesses, no-shows can account for up to 20% of bookings. The good news? Most no-shows are preventable with the right systems in place.'),
          h2('1. Automate Confirmation Emails'),
          p('Send a confirmation immediately after booking and a reminder 24 hours before the appointment. Automated reminders alone can reduce no-shows by up to 40%.'),
          h2('2. Offer Easy Rescheduling'),
          p('Make it simple for clients to reschedule rather than skip. A quick link in your reminder email lets them pick a new time without the friction of calling.'),
          h2('3. Implement a Cancellation Policy'),
          p('A clear, fair cancellation policy sets expectations. Requiring 24 hours notice is standard and shows clients you value your time and theirs.'),
          h2('4. Build a Waitlist'),
          p('When a client cancels, having a waitlist means you can fill that slot quickly. This turns cancellations from lost revenue into opportunities.'),
          h2('5. Follow Up After No-Shows'),
          p('A friendly follow-up message after a no-show keeps the relationship warm and often results in a rescheduled appointment. Most people feel bad about missing and will rebook.'),
          h2('The Bottom Line'),
          p('Reducing no-shows is about making it easy to show up and hard to forget. With automated reminders and smart scheduling, you can reclaim thousands in lost revenue each year.'),
        ],
      }),
    ],
    meta: { description: 'Proven strategies to reduce no-shows for service businesses. Learn how automated reminders, smart scheduling, and cancellation policies keep your calendar full.' },
  },
  {
    title: 'How to Price Your Services for Profitability',
    slug: 'how-to-price-services-profitability',
    excerpt: 'Pricing is the hardest decision for service businesses. Learn value-based pricing strategies that attract clients and grow your bottom line.',
    featured_image: '/templates/blog/financial-charts.jpg',
    featured_image_alt: 'Business charts and financial planning',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Most service businesses undercharge. They price based on what competitors charge or what feels comfortable, rather than the value they deliver. Here is how to fix that.'),
          h2('Understand Your True Costs'),
          p('Before setting prices, calculate your fully loaded cost per hour. Include rent, insurance, tools, marketing, admin time, and your desired salary. Most service providers are shocked by the real number.'),
          h2('Price for Value, Not Time'),
          p('Clients do not buy your time. They buy outcomes. A plumber who fixes a burst pipe in 15 minutes delivers the same value as one who takes 2 hours. Price the outcome, not the minutes.'),
          h2('Offer Tiered Packages'),
          p('Three-tier pricing works because it gives clients choice while anchoring value. Your middle tier should be the one most clients pick, and your premium tier makes it look like a deal.'),
          h2('Raise Prices Annually'),
          p('If you have not raised prices in over a year, you are effectively giving yourself a pay cut. Inflation, experience, and improved skills all justify regular increases.'),
        ],
      }),
    ],
    meta: { description: 'A guide to pricing services for profitability. Learn value-based pricing, tiered packages, and when to raise your rates.' },
  },
  {
    title: 'Building Client Trust Before the First Appointment',
    slug: 'building-client-trust-before-first-appointment',
    excerpt: 'Trust starts long before a client walks through your door. Here is how your online presence can build confidence and convert browsers into bookings.',
    featured_image: '/templates/blog/professional-handshake.jpg',
    featured_image_alt: 'Professional handshake between client and service provider',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('In service businesses, trust is everything. Clients are buying a promise that you will deliver. Your website, reviews, and online presence are your first impression.'),
          h2('Showcase Real Results'),
          p('Before-and-after photos, case studies, and testimonials are your most powerful trust builders. Real results from real clients speak louder than any marketing copy.'),
          h2('Be Transparent About Pricing'),
          p('Nothing kills trust faster than hidden fees. Display your pricing clearly, even if it is a starting-from price. Clients appreciate knowing what to expect.'),
          h2('Make Booking Effortless'),
          p('A smooth online booking experience signals professionalism. If clients can see availability, pick a time, and confirm in under a minute, you are already ahead of 80% of competitors.'),
          h2('Respond Quickly'),
          p('Speed of response correlates directly with conversion. An AI chatbot that answers common questions instantly keeps potential clients engaged while you focus on your current appointments.'),
        ],
      }),
    ],
    meta: { description: 'How to build client trust online before the first appointment. Tips on testimonials, transparent pricing, and effortless booking experiences.' },
  },
];

// =====================================================
// DIGITAL SHOP - E-commerce Blog Posts
// =====================================================
export const digitalShopBlogPosts: TemplateBlogPost[] = [
  {
    title: 'The Complete Guide to Selling Digital Products Online',
    slug: 'complete-guide-selling-digital-products-online',
    excerpt: 'Digital products offer unlimited scalability with near-zero marginal cost. Here is everything you need to know to start selling successfully.',
    featured_image: '/templates/blog/dashboard-costs.jpg',
    featured_image_alt: 'Digital workspace with laptop showing online store',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Digital products are the ultimate business model. No inventory, no shipping, no manufacturing. Once created, they can be sold infinitely with almost zero additional cost. But success requires strategy.'),
          h2('Choose the Right Product Type'),
          p('Templates, courses, ebooks, software tools, and design assets are the top-performing digital product categories. Pick one that matches your expertise and has proven demand.'),
          h2('Price Based on Transformation'),
          p('A template that saves someone 40 hours of work is worth far more than the time it took to create. Price based on the value your customer receives, not your production cost.'),
          h2('Invest in Product Pages'),
          p('Your product page is your salesperson. Include detailed descriptions, preview images, feature lists, and social proof. Every element should answer the question: why should I buy this?'),
          h2('Build an Email List from Day One'),
          p('Email subscribers convert at 3-5x the rate of social media followers. Offer a free sample or resource in exchange for an email address and nurture those relationships.'),
          h2('Iterate Based on Feedback'),
          p('Your first version does not need to be perfect. Launch, collect feedback, and improve. The best digital products evolve based on real customer needs.'),
        ],
      }),
    ],
    meta: { description: 'Everything you need to know about selling digital products online. From choosing products to pricing strategies and building an audience.' },
  },
  {
    title: 'How to Create Product Bundles That Sell',
    slug: 'how-to-create-product-bundles-that-sell',
    excerpt: 'Product bundles increase average order value and give customers more perceived value. Learn the psychology and strategy behind effective bundling.',
    featured_image: '/templates/blog/product-collection.jpg',
    featured_image_alt: 'Curated product collection on display',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Bundling is one of the simplest ways to increase revenue. By combining complementary products at a slight discount, you give customers more value while increasing your average order value.'),
          h2('The Psychology of Bundling'),
          p('Customers love feeling like they got a deal. A bundle priced at 20-30% less than buying items individually triggers the value perception that drives purchases.'),
          h2('Complementary, Not Random'),
          p('The best bundles solve a complete problem. A design template pack with matching social media graphics and brand guidelines feels like a complete solution, not a random assortment.'),
          h2('Create Urgency'),
          p('Limited-time bundles or seasonal collections create urgency. When customers know a bundle will not be available forever, they are more likely to buy now rather than later.'),
          h2('Test and Optimize'),
          p('Track which bundles sell best and experiment with different combinations and price points. Small changes in bundle composition can significantly impact conversion rates.'),
        ],
      }),
    ],
    meta: { description: 'Learn how to create digital product bundles that increase average order value. Psychology, strategy, and optimization tips for effective bundling.' },
  },
  {
    title: '7 Mistakes to Avoid When Launching Your Online Store',
    slug: '7-mistakes-avoid-launching-online-store',
    excerpt: 'Most online stores fail in the first year. Avoid these common mistakes to give your digital shop the best chance of success.',
    featured_image: '/templates/blog/entrepreneur-laptop.jpg',
    featured_image_alt: 'Entrepreneur working on laptop in creative workspace',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Launching an online store is exciting, but enthusiasm without strategy leads to costly mistakes. Here are the seven most common pitfalls and how to avoid them.'),
          h2('1. Too Many Products at Launch'),
          p('Start with 3-5 strong products rather than 50 mediocre ones. Quality and focus beat breadth every time. You can always expand later based on what sells.'),
          h2('2. Ignoring SEO'),
          p('Your product titles, descriptions, and images should be optimized for search. Organic traffic is free and compounds over time. Invest in SEO from day one.'),
          h2('3. No Email Capture Strategy'),
          p('Not every visitor is ready to buy today. Capture emails with a lead magnet so you can nurture them until they are ready. This is your most valuable marketing channel.'),
          h2('4. Poor Product Photography'),
          p('In digital commerce, images are everything. Invest in high-quality mockups and previews that show your product in context. People buy what they can visualize.'),
          h2('5. Complicated Checkout'),
          p('Every extra step in checkout costs you conversions. Keep it simple: product, cart, payment. No account registration required.'),
          h2('6. No Social Proof'),
          p('Reviews, testimonials, and download counts build trust. Even early on, reach out to beta users for honest feedback you can display.'),
          h2('7. Giving Up Too Early'),
          p('Most stores need 6-12 months to gain traction. Consistency in content, marketing, and product improvement is what separates successful stores from failed ones.'),
        ],
      }),
    ],
    meta: { description: 'Avoid these 7 common mistakes when launching your online store. From product strategy to SEO and checkout optimization.' },
  },
];

// =====================================================
// CONSULT AGENCY - IT Consulting Blog Posts
// =====================================================
export const consultAgencyBlogPosts: TemplateBlogPost[] = [
  {
    title: 'The Consultant Shortage Is a Pipeline Problem',
    slug: 'consultant-shortage-myth-pipeline-problem',
    excerpt: 'Companies claim they cannot find talent. The truth? Most consulting firms have deep benches but broken matching. Here is how agentic technology is closing the gap.',
    featured_image: '/templates/blog/team-brainstorming.jpg',
    featured_image_alt: 'Team of consultants collaborating in a modern office',
    is_featured: true,
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Every quarter, hiring managers tell us they cannot find senior developers, architects, or project managers. Meanwhile, consulting firms sit on hundreds of available specialists whose profiles never surface at the right time.'),
          h2('The Matching Problem'),
          p('Traditional consulting relies on account managers who remember who is available. When a brief arrives at 4 PM on Friday, no one is checking the bench. By Monday, the client has moved on.'),
          h2('Always-On Availability'),
          p('An agentic platform changes the equation. When a client asks "Do you have a senior Java architect available in Stockholm next month?", the system can answer instantly — with real data, not guesswork.'),
          h2('From Weeks to Minutes'),
          ul(
            'Automated skill matching against live consultant profiles',
            'Real-time availability checks without waiting for account managers',
            'Instant shortlists based on actual competencies and certifications',
            'Qualification of inbound briefs 24/7 — even outside business hours'
          ),
          h2('The Bottom Line'),
          p('Firms that surface the right consultant within hours — not days — win more assignments. It is not about having more consultants. It is about knowing exactly what you have.'),
        ],
      }),
    ],
    meta: { description: 'How agentic technology solves the consultant matching problem. Move from manual bench management to instant, data-driven talent matching.' },
  },
  {
    title: 'Your Consulting Website Should Answer Briefs 24/7',
    slug: 'consulting-website-answer-briefs-24-7',
    excerpt: 'Enterprise clients do not work on your schedule. An agentic web presence qualifies leads and matches consultants around the clock.',
    featured_image: '/templates/blog/developer-workspace.jpg',
    featured_image_alt: 'Modern workspace with laptop showing consultant profiles',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('Your best prospect just landed on your website at 11 PM. They have a tight deadline, a specific tech stack, and budget approval. What happens next?'),
          h2('The Old Way'),
          p('They fill out a generic contact form. Maybe they get a reply by Wednesday. By then, they have already signed with the firm that responded in 20 minutes.'),
          h2('The Agentic Way'),
          p('An AI consultant on your website can ask the right questions, match against your actual roster, and present relevant profiles — all before the visitor finishes their coffee.'),
          h3('What Clients Actually Want'),
          ul(
            'Immediate confirmation that you have relevant expertise',
            'Specific consultant profiles, not generic capability decks',
            'Clear availability and engagement timelines',
            'A fast path to a real conversation when they are ready'
          ),
          h2('Measuring Impact'),
          p('Our data shows that firms with agentic websites see 3x higher brief-to-meeting conversion rates. Speed and specificity beat brochure websites every time.'),
        ],
      }),
    ],
    meta: { description: 'Enterprise clients expect instant responses. Learn how agentic consulting websites qualify briefs and match consultants 24/7.' },
  },
  {
    title: 'From Bench Resource to Trusted Advisor',
    slug: 'building-consultant-brand-trusted-advisor',
    excerpt: 'The best consulting firms do not sell hours — they sell expertise. Here is how to position your consultants as thought leaders.',
    featured_image: '/templates/blog/server-infrastructure.jpg',
    featured_image_alt: 'Professional consultant giving a presentation',
    content: [
      createTextBlock({
        type: 'doc',
        content: [
          p('In a commoditized market, the difference between a $900/day consultant and a $1,500/day advisor is not skill — it is positioning. Clients pay more for recognized expertise.'),
          h2('Content as Proof of Expertise'),
          p('When your consultants publish insights about their domain — architecture decisions, migration strategies, security patterns — clients see advisors, not resources.'),
          h2('The Flywheel Effect'),
          ul(
            'Consultants write about real project learnings',
            'Content attracts inbound leads in their specialty',
            'Leads convert because they already trust the expertise',
            'Higher rates because value is demonstrated, not claimed'
          ),
          h2('Making It Sustainable'),
          p('The key is automation. AI-assisted content creation turns a 30-minute consultant debrief into a polished article. The consultant provides the insight; the platform handles the production.'),
          h2('Start Small'),
          p('One article per consultant per quarter. That is all it takes to start. Within a year, you have a library of expertise that no competitor can replicate — because it is based on real experience.'),
        ],
      }),
    ],
    meta: { description: 'Position your consulting firm as thought leaders. Learn how content marketing and AI-assisted publishing build consultant brands.' },
  },
];
