# v0.8.2 LAUNCH PLAN — ThumbGate (Updated March 26, 2026)

> Originally v0.7.0 Pre-Action Gates launch (March 13, 2026). Updated for v0.8.2 with MemAlign, Thompson Sampling, and SEO positioning.

The engineering proof is real. The commercial surface must stay honest.

## 1. The Product

ThumbGate is a **human-in-the-loop enforcement layer** for AI coding agents — the safety net for vibe coding. Pre-Action Gates block dangerous tool calls before they execute, based on learned failure patterns.

**Core tech:** SQLite+FTS5 lesson DB, MemAlign-inspired dual recall, Thompson Sampling for adaptive gates, LanceDB vector search, Bayesian belief updates, PreToolUse hook enforcement.

- **Free tier**: Feedback capture, recall, search_lessons, prevention rules, 5 built-in gates, dashboard CLI, DPO/KTO export.
- **Pro tier ($19/mo)**: Auto-gate promotion, unlimited custom gates, multi-repo sync, CI webhook auto-ingest, priority support.

## 2. Distribution Channels

Active outbound channels as of April 20, 2026: Reddit, LinkedIn, Threads, Bluesky, Instagram, and YouTube. X/Twitter is retired from active distribution and should stay archival only.

| Channel | URL |
|---------|-----|
| npm | https://www.npmjs.com/package/thumbgate |
| Smithery | https://smithery.ai/server/thumbgate |
| MCP Marketplace | https://github.com/anthropics/mcp-marketplace |
| GitHub | https://github.com/IgorGanapolsky/thumbgate |
| Hacker News | Show HN post (see outreach below) |

## 3. Acquisition: Social Post Templates

### Bluesky / Threads

> "Most AI agent memory tools help the model remember. ThumbGate also enforces.
>
> One thumbs-down on a repeated failure becomes a Pre-Action Check that blocks the same tool-call pattern before execution.
>
> That is the difference between context and enforcement.
>
> Start with one repeated workflow failure, not a generic AI-agent pitch:
> https://thumbgate-production.up.railway.app/?utm_source=bluesky&utm_medium=organic_social&utm_campaign=first_customer_push&utm_content=workflow_enforcement_post&campaign_variant=workflow_hardening"

### LinkedIn

> "Most AI agents run tool calls with no safety net. One bad `rm -rf`, one force-push to main, one leaked secret — and you're cleaning up for hours.
>
> We just shipped Pre-Action Gates in ThumbGate v0.7.0. Gates fire before every tool call and block dangerous actions based on learned failure patterns.
>
> Free OSS core with 5 built-in gates. Pro at $19/mo adds auto-gate promotion, unlimited custom gates, and multi-repo sync.
>
> GitHub: https://github.com/IgorGanapolsky/thumbgate"

### Show HN

> "Show HN: Pre-Action Gates for AI Agents — block dangerous tool calls before they execute
>
> ThumbGate is an open-source MCP server that captures thumbs-up/down feedback, generates prevention rules from repeated failures, and now ships with Pre-Action Gates — configurable checkpoints that fire before tool calls.
>
> Built-in gates block: force-push to protected branches, .env edits, secret commits, destructive git ops, and shell injection patterns. The gates engine learns from your feedback history and auto-promotes new gates in the Pro tier.
>
> Free + MIT licensed. Pro at $19/mo for teams that need auto-gate promotion and multi-repo sync.
>
> https://github.com/IgorGanapolsky/thumbgate"

## 4. High-Intent Direct Messages

> "Hey, I just shipped Pre-Action Gates in ThumbGate v0.7.0 — configurable checkpoints that block dangerous AI agent tool calls before they fire. The OSS core has 5 built-in gates and feedback capture for free. Pro is $19/mo for auto-gate promotion and multi-repo sync. Would love your honest feedback: https://github.com/IgorGanapolsky/thumbgate"

## 5. Commercial Truth

Use [docs/COMMERCIAL_TRUTH.md](docs/COMMERCIAL_TRUTH.md) as the source of truth for pricing, traction, and proof claims. Do not cite GitHub stars, npm downloads, or solo-maintainer activity as customer proof.

## 6. Verification

Engineering is done. Pricing and traction claims must stay evidence-backed.
