TITLE

One sentence: what this is, in words the reader already owns.

01 · label the move, not the number

A plain-language heading

Under twenty words.

What it meansthe consequence, concretely.
If we do nothingwhat it costs to leave it.
0N · your call

One-line question the reader must answer

What the pick changes, in one sentence.

after you pick:


    

      
      
      
    

  


  

    
So what?

    
Why the reader should care, in one sentence.