# Metrics Framework Checklist

Validate your metrics framework before implementation.

## OKR Quality

### Objectives
- [ ] 3-5 objectives maximum
- [ ] Each objective is qualitative
- [ ] Each objective is inspirational
- [ ] Each objective is time-bound
- [ ] Objectives align with strategy

### Key Results
- [ ] 3-5 KRs per objective
- [ ] Each KR is quantitative
- [ ] Each KR has a baseline
- [ ] Each KR has a target
- [ ] Targets are stretch (70% achievable)
- [ ] KRs are outcome-focused (not output)

## KPI Design

### Each KPI Has
- [ ] Clear definition
- [ ] Precise formula
- [ ] Data source identified
- [ ] Owner assigned
- [ ] Update frequency set
- [ ] Target defined

### Leading vs Lagging
- [ ] Leading indicators identified
- [ ] Lagging indicators identified
- [ ] Connection between them documented
- [ ] Review cadence appropriate to type

## North Star Metric

- [ ] Single north star defined
- [ ] Captures core value delivery
- [ ] Input metrics identified
- [ ] Output metrics connected
- [ ] Dashboarded prominently

## Instrumentation Plan

### Events
- [ ] Key events identified
- [ ] Event naming consistent (noun_verb)
- [ ] Required properties defined
- [ ] Optional properties listed
- [ ] Privacy considerations addressed

### Implementation
- [ ] Analytics tool selected
- [ ] Events documented
- [ ] Engineering ticket created
- [ ] QA plan for events

## Dashboard & Reporting

- [ ] Dashboard mockup created
- [ ] Leading indicators prominent
- [ ] Drill-down available
- [ ] Historical comparison possible
- [ ] Alerting thresholds set

## Experiment Design

- [ ] Hypothesis clearly stated
- [ ] Success metric defined
- [ ] Guardrail metrics identified
- [ ] Sample size calculated
- [ ] Duration estimated
- [ ] Rollout plan documented

## Review Cadence

- [ ] Daily metrics identified
- [ ] Weekly metrics identified
- [ ] Monthly metrics identified
- [ ] Quarterly OKR review scheduled
- [ ] Annual goal refresh planned
