# Persona Template

```markdown
# Persona: [Name]

**Last Updated:** YYYY-MM-DD
**Based on:** [N] interviews, analytics data

---

## At a Glance

| Attribute | Value |
|-----------|-------|
| Role | [Job title] |
| Experience | [Years in role] |
| Company | [Type/size] |
| Tech Savviness | Low / Medium / High |

---

## Photo

[Include representative image - not a real person]

---

## Quote

> "[Characteristic statement that captures their mindset]"

---

## Background

[2-3 sentences about their professional context, what they do daily, and what matters to them]

---

## Goals

### Primary Goal
[What does success look like for them?]

### Secondary Goals
1. [Goal 2]
2. [Goal 3]

---

## Pain Points

1. **[Pain 1]** - [Severity: HIGH/MEDIUM]
   - [Brief description]

2. **[Pain 2]** - [Severity: HIGH/MEDIUM]
   - [Brief description]

3. **[Pain 3]** - [Severity: MEDIUM/LOW]
   - [Brief description]

---

## Behaviors

### Workflow
- [Typical daily/weekly pattern]
- [Key activities related to your product]

### Tools They Use
- [Tool 1]
- [Tool 2]
- [Tool 3]

### Information Sources
- [Where they learn/get updates]

### Usage Context
- **When:** [Time of day, triggers]
- **Where:** [Desktop, mobile, context]
- **How often:** [Frequency]

---

## Motivations

- [What drives their decisions]
- [What they value most]
- [What success means to them]

---

## Frustrations

- [What annoys them]
- [Common complaints]
- [Dealbreakers]

---

## Scenario

[Brief story of how they might use your product in a typical situation]

```
Context: [Situation]
Trigger: [What prompts action]
Action: [What they do]
Outcome: [What they expect]
```

---

## Key Insight

**[The most important thing to remember about this persona]**

This insight should help the team make decisions about:
- Feature prioritization
- Design choices
- Communication tone

---

## Design Implications

| Persona Need | Design Response |
|--------------|-----------------|
| [Need 1] | [How we address it] |
| [Need 2] | [How we address it] |

---

## Supporting Data

- [N]% of users match this profile
- Average [metric]: [value]
- Common support tickets: [themes]

---

## Related Personas

- **Similar to:** [Other persona] (but differs in [way])
- **Distinct from:** [Other persona] (because [reason])
```
