# Market Research Report Template

```markdown
# Market Research: [Domain/Opportunity]

**Date:** YYYY-MM-DD
**Author:** market-intelligence agent
**Confidence:** HIGH/MEDIUM/LOW

---

## Executive Summary

[3-4 sentences summarizing key findings and recommendations]

---

## Market Sizing

### TAM (Total Addressable Market)

| Method | Value | Methodology |
|--------|-------|-------------|
| Top-Down | $X | [Source + calculation] |
| Bottom-Up | $Y | [Source + calculation] |
| **Reconciled** | **$Z** | [How reconciled] |

### SAM (Serviceable Addressable Market)

| Filter | % of TAM | Result |
|--------|----------|--------|
| Geography | X% | $A |
| Segment | Y% | $B |
| Use case | Z% | $C |
| **SAM** | | **$C** |

### SOM (Serviceable Obtainable Market)

| Constraint | Impact | 3-Year Target |
|------------|--------|---------------|
| Competition | X% share realistic | $D |
| Capacity | Sales can support | $E |
| **SOM** | | **min($D,$E)** |

---

## Competitive Landscape

### Direct Competitors

| Competitor | Strengths | Weaknesses | Market Share |
|------------|-----------|------------|--------------|
| [A] | | | ~X% |
| [B] | | | ~Y% |
| [C] | | | ~Z% |

### Positioning Map

```
[Insert 2x2 positioning map]
```

### Competitive Gaps

- [Gap 1 we can exploit]
- [Gap 2 opportunity]

---

## Market Trends

| Trend | Impact | Timeline |
|-------|--------|----------|
| [Trend 1] | HIGH/MED/LOW | NOW/6mo/12mo |
| [Trend 2] | HIGH/MED/LOW | NOW/6mo/12mo |

---

## SWOT Analysis

| Strengths | Weaknesses |
|-----------|------------|
| • [S1] | • [W1] |
| • [S2] | • [W2] |

| Opportunities | Threats |
|---------------|---------|
| • [O1] | • [T1] |
| • [O2] | • [T2] |

---

## Recommendations

1. **[Recommendation 1]** - [Priority: HIGH/MED/LOW]
   - Rationale: [Why]

2. **[Recommendation 2]** - [Priority: HIGH/MED/LOW]
   - Rationale: [Why]

---

## Data Sources

- [Source 1]
- [Source 2]
- [Source 3]

---

## Handoff

**Next:** product-strategist (for strategic assessment)
```
