# Market Research Checklist

Complete checklist for thorough market analysis.

## Market Sizing

- [ ] TAM calculated (top-down method)
- [ ] TAM calculated (bottom-up method)
- [ ] TAM methods reconciled
- [ ] SAM filters applied (geography, segment, use case)
- [ ] SOM calculated with realistic constraints
- [ ] Confidence level stated
- [ ] Data sources documented

## Competitive Analysis

- [ ] Direct competitors identified (3-5)
- [ ] Indirect competitors identified (2-3)
- [ ] Potential future competitors noted
- [ ] Competitor profiles completed
- [ ] Feature comparison matrix built
- [ ] Pricing comparison done
- [ ] Positioning map created
- [ ] GitHub signals tracked

## SWOT Analysis

- [ ] Internal strengths identified
- [ ] Internal weaknesses acknowledged
- [ ] External opportunities mapped
- [ ] External threats assessed
- [ ] Each quadrant has 3-5 items

## Market Trends

- [ ] Industry trends identified (3-5)
- [ ] Technology trends noted
- [ ] Regulatory considerations checked
- [ ] Timing implications assessed
- [ ] Trend sources cited

## Output Deliverables

- [ ] Executive summary written
- [ ] Market sizing documented
- [ ] Competitive landscape mapped
- [ ] Recommendations provided
- [ ] Confidence levels stated throughout
- [ ] Update schedule defined

## Quality Checks

- [ ] Multiple sources for key claims
- [ ] Data less than 2 years old
- [ ] Assumptions explicitly stated
- [ ] Bias acknowledged (if any)
- [ ] Peer review completed
