# Phase 15 SUMMARY

**Status**: Shipped (backfilled)
**Shipped via**: PR #129, merge commit `615100e4c02a4621bbd4cd179a0f4a2fdbadbcea`, merged 2026-04-16
**Plan**: `.planning/phases/phase-15/15-01-PLAN.md`

## What Shipped

Cross-platform marketing intelligence:
- New agent `claude-ops/agents/marketing-optimizer.md` (claude-sonnet-4-5) — blended ROAS + budget shift recommendations
- `optimize` sub-command in ops-marketing dispatches the agent with unified data
- `attribution` sub-command — Meta + Google + Klaviyo + GA4 side-by-side table
- `campaigns` extended to include Google Ads alongside Meta + Klaviyo
- `skills/ops-go/SKILL.md` MARKETING section — health score + blended ROAS in morning briefing
- `bin/ops-marketing-dash` — Instagram gather, blended ROAS, 0-100 health score + status

## Files Changed

- `claude-ops/agents/marketing-optimizer.md` (+116, new)
- `claude-ops/bin/ops-marketing-dash` (+83/-1)
- `claude-ops/skills/ops-go/SKILL.md` (+8)
- `claude-ops/skills/ops-marketing/SKILL.md` (optimize/attribution sections)

## Verification

- Health score composite: ROAS trend + spend efficiency + diversification
- Cross-channel `campaigns` view confirmed in SKILL.md
- `/ops:go` MARKETING section added

## Deviations from Plan

None.

## Commits

- `68f82ac1513e5f864a5ac11a765ac6261b4531b0` — feat(v1.5): phases 11-15 (mega-commit)
