# Industry Examples & Question Templates

## Scorecard Concepts by Industry

### Business & Consulting
- "Business Growth Scorecard" - Marketing, Operations, Finance, Leadership
- "Scale Ready Assessment" - Systems, Team, Revenue, Investment Readiness  
- "Pitch Ready Scorecard" - Deck, Financials, Team, Market, Traction
- "Key Person of Influence Scorecard" - Pitch, Publish, Product, Profile, Partnerships

### Health & Fitness
- "Sleep Quality Scorecard" - Habits, Environment, Stress, Nutrition
- "Fitness Readiness Quiz" - Current Level, Goals, Time, Motivation
- "Weight Loss Success Predictor" - Diet, Exercise, Mindset, Support
- "Marathon Runner Checklist" - Training, Nutrition, Gear, Recovery

### Finance & Investments
- "Investment Readiness Assessment" - Risk Profile, Goals, Timeline, Knowledge
- "Retirement Planning Scorecard" - Savings, Income, Expenses, Goals
- "Wealth Discovery Quiz" - Financial Situation, Money Mindset, Goals
- "Home Buyer Readiness Quiz" - Budget, Credit, Timeline, Knowledge

### Relationships & Personal
- "Relationship Health Scorecard" - Communication, Conflict, Connection, Goals
- "Are You Ready for a Serious Relationship?" - Emotional readiness, Lifestyle, Values
- "Parenting Style Assessment" - Discipline, Communication, Support, Balance
- "Wheel of Life Assessment" - Career, Finance, Health, Relationships, Fun, Growth

### Technology & IT
- "Cybersecurity Risk Scorecard" - Systems, Training, Policies, Response
- "Digital Transformation Readiness" - Tech, Culture, Data, Skills
- "IT Infrastructure Health Check" - Security, Performance, Scalability, Support

### Real Estate
- "Sell Your Home Readiness Quiz" - Timing, Preparation, Pricing, Market Knowledge
- "Property Investment Scorecard" - Budget, Knowledge, Risk, Goals
- "First Home Buyer Checklist" - Finance, Location, Timeline, Knowledge

### Professional Services
- "Marketing Effectiveness Scorecard" - Strategy, Content, Channels, Analytics
- "Sales Excellence Assessment" - Process, Skills, Tools, Results
- "Leadership Impact Scorecard" - Vision, Communication, Team, Results

---

## Question Writing Templates

### Yes/No Best Practice Questions

**For Habits:**
- Do you [specific behavior] at least [frequency]?
- Have you [action] in the last [timeframe]?
- Do you currently have a [system/process] for [goal]?

**For Knowledge:**
- Do you know your [specific metric]?
- Have you researched [topic] before making a decision?
- Are you aware of [common pitfall/opportunity]?

**For Results:**
- Has your [metric] improved in the last [timeframe]?
- Have you achieved [specific milestone]?
- Do you feel confident about your [area]?

### Sliding Scale Questions (1-10)

- How satisfied are you with your current [area]?
- How confident are you in your ability to [action]?
- How important is [outcome] to you right now?
- How often do you [behavior]?
- How stressful is [situation] for you?

### Multiple Choice (Radio Button) Questions

**Current Situation:**
"Which best describes your current [area]?"
- Just getting started
- Building foundations
- Growing steadily
- Scaling rapidly
- Optimizing for maximum results

**Desired Outcome (90 days):**
"What do you most want to achieve in the next 90 days?"
- [Outcome A]
- [Outcome B]
- [Outcome C]
- Not sure yet

**Main Obstacle:**
"What's your biggest challenge with [area]?"
- Lack of time
- Lack of knowledge
- Lack of budget
- Lack of support
- Not sure where to start

**Budget/Investment Signals:**
"What best describes your situation?"
- I'm researching options (browsing)
- I'm ready to invest in a solution (buyer)
- I've already tried solutions that didn't work (frustrated buyer - high value)
- I need to convince others first (influencer, not decider)

### Qualifying Questions (Add to Uncategorised)

**Budget indicators:**
- "What have you invested in [area] in the past 12 months?"
  - Nothing / Under $500 / $500-$2000 / $2000-$10000 / Over $10000

**Timeline/Urgency:**
- "When do you want to start making changes?"
  - Immediately / Within 30 days / Within 3 months / Just researching

**Decision authority:**
- "Who else is involved in this decision?"
  - Just me / Partner/spouse / Business partner / Team/board

**Company size (B2B):**
- "How large is your team?"
  - Solo / 2-5 / 6-20 / 21-100 / 100+

---

## Dynamic Results Copy Templates

### Low Score (0-40%)

**Tone:** Encouraging, not judgmental. Focus on potential.

```
Your [Area] Score: [X]%

It looks like there's significant room for improvement in [area]. 
The good news? You've taken the first step by identifying where to focus.

Key insight: [Specific observation based on their answers]

Your recommended next steps:
1. [Simple action they can take today]
2. [Resource to consume - video, guide, checklist]
3. [Offer appropriate for beginners]

Many of our most successful clients started exactly where you are now. 
[Social proof: name/result from similar starting point]
```

### Medium Score (41-70%)

**Tone:** Acknowledging progress, highlighting opportunity.

```
Your [Area] Score: [X]%

You've built solid foundations in [area]. Now it's about 
taking things to the next level.

Your strengths: [Category they scored highest]
Your opportunity: [Category they scored lowest]

Key insight: [Specific observation]

Your recommended next steps:
1. [Action to optimize their strength]
2. [Action to address their weakness]
3. [Mid-tier offer - book + call, workshop, etc.]

You're in a great position to accelerate your progress.
```

### High Score (71-100%)

**Tone:** Celebratory, but with advanced opportunities.

```
Your [Area] Score: [X]%

Congratulations! You're performing at an advanced level in [area].

You've clearly put in the work. Your score puts you in 
the top [X]% of people who've taken this assessment.

At this level, the focus shifts to:
- Maintaining your high standards
- Fine-tuning for marginal gains
- Working with specialists who understand advanced challenges

Your recommended next step:
[Premium offer - direct consultation, advanced program]

Our team works with a select number of high-performers like yourself.
```

---

## Email Sequence Templates

### Immediate Results Email

**Subject:** Your [Scorecard Name] Results: [X]%

```
Hi [Name],

Thanks for taking the [Scorecard Name]. 

Your overall score: [X]% ([Tier Label])

Quick summary:
- [Strength category]: [Score]% ✓
- [Opportunity category]: [Score]% ←

[1-2 sentence insight]

📄 Your full personalized report is attached.

[CTA based on tier]

[Signature]

P.S. [Urgency element if applicable]
```

### Abandon Email (Didn't Complete)

**Subject:** You're almost there...

```
Hi [Name],

You started the [Scorecard Name] but didn't quite finish.

I get it - life gets busy. But you were clearly curious about 
your [area] score for a reason.

The good news: I saved your progress. 
You can pick up right where you left off:

[Continue My Assessment →]

It'll only take another [X] minutes, and you'll get:
- Your personalized score across [X] areas
- Specific recommendations based on your answers
- [Bonus if applicable]

[Signature]
```

### Follow-Up Sequence (3-email minimum)

**Email 2 (Day 3): Educational + Soft CTA**
- Share insight related to their lowest-scoring category
- Link to relevant content (video, article, case study)
- Mention offer at the end

**Email 3 (Day 7): Social Proof + Stronger CTA**
- Case study of someone with similar score who improved
- Clear offer with deadline if applicable

**Email 4 (Day 14): Direct Ask**
- "I noticed you scored [X] in [category]"
- "Would a quick call help?"
- Calendar link
