# UGC Concepts

## Readiness Rules

- Use normal creator briefs only when `manifest.readiness.productVideo.status` is `pass`.
- For `partial`, keep concepts gated and include warnings plus reason codes in creator notes.
- For `fail`, do not hand copy or feature claims to creators as verified production input.

## Hook ideas

- "I wish I had this earlier for <problem>."
- "This fixed my <pain point> in minutes."

## Proof patterns

- before/after usage
- side-by-side comparison
- time-to-result demonstration
- claim with evidence path from `presentation-readiness.json.promotedClaims[]`

## CTA patterns

- direct value CTA
- urgency tied to verified pricing window
